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eBay to Enter Contextual Ads Market 55

Posted by Zonk
from the things-related-to-other-things dept.
prostoalex writes "Reuters reports eBay is planning to roll out its own contextual ads network, thus claiming its stake in booming Internet advertising market. Currently both Google and Yahoo! run contextual ads programs (AdSense and Publisher Network, respectively) with MSN's AdCenter not open to publishers yet." From the article: "What goods appear in any particular advertisement will be determined by the keywords on that Web page, a technique known as contextual advertising. A sports Web site would feature links to sporting gear or memorabilia from eBay, for example. As listings change on eBay, advertising automatically changes on affiliated Web sites to reflect the new products or services for sale on eBay. Web site affiliates receive a cut of 40 percent to 70 percent of sales, depending on volumes."
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eBay to Enter Contextual Ads Market

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  • I really wouldn't mind if sites had more small texts ads if they'd at least pass on a portion of that as savings to their customers. Little things such as free small pictures on the sides of our auctions would be great. It's pretty much a must if you want a lot of hits to get bids and it makes the site more user friendly.
  • We own a tiny classified ads business, man.
    Cool. Ads for what?
    That's not the point... it's COMPLEX.
  • I Wish (Score:2, Offtopic)

    by MightyMartian (840721)
    I wish eBay would spend more time investigating scam artists and crooks. I got ripped off twice before I finally said "screw it". I won't go back until I a) get my money back and b) get the bad remark against me removed.
    • Re:I Wish (Score:4, Funny)

      by icepick72 (834363) on Saturday June 10, 2006 @09:11PM (#15511234)
      I won't go back until [...] and b) get the bad remark against me removed

      You suck.
      (Are you coming back to Slashdot?)
    • I wish eBay would spend more time investigating scam artists and crooks.

      How can they investigate it? All that they have is one person's word against another.

      • Surely if someone says "I sent (item)" the only way they can prove it is if they sent it using a signed for service or have a receipt for sending.

        Also, if someone sells you a fake, then you have the fake to hand to prove it is a fake. Pretty easy really.

        The only reason eBay won't bother is because it is too much effort for them and it would lose them money. They will also lose money from listings and final valuation fees if they get rid of scammers. eBay has across their site, "protection this", "protection
        • Surely if someone says "I sent (item)" the only way they can prove it is if they sent it using a signed for service or have a receipt for sending.

          The cheapest way to cover your ass as a seller (at least for those in the U.S.) is to use USPS delivery confirmation (50 cents for Priority Mail, 60 cents for First Class and Parcel Post). Just tack that onto the shipping cost. You then get a tracking number that you can enter at the USPS web site to give you the delivery status of the package. Additionally, fo

          • People don't send the item until you've paid. Once you've paid, if they don't send it, there is no tracking number to magically save you. Also, saying "There IS a tracking number" or "there ISN'T a tracking number" is *still* a he said/she said situation.
    • He's almost certainly talking about retaliatory feedback. In every eBay transaction, the buyer and seller have a chance to leave 80 characters of feedback and one of three ratings: positive, negative, or neutral. Sounds like a great system, but there's some social problems with it. First, anything other than positive is a black mark. Second, the 80 characters of hopefully useful commentary (Positive: Item arrived after some initial confusion and was in acceptable confusion) are generally replaced with t
  • Competition is a good thing. More companies paying publishers (website owners) to display ads will drive up the price, meaning more money for publishers and hopefully fewer people paying to advertiser their parked domain or "Made for Adsense" site.
    • and more expensive stuff once you get to whatever the ad links to.

      Buy generic. Buy local.
    • I'm also glad to hear this because I've found out that I can make a surprisingly significant amount of money from adsense (significant like beer money, not significant like early retirement :-), and I don't like the feeling of being locked into one vendor that I can't walk away from.

      I've heard stories about people being banned from adsense due to accusations of click fraud, when they swear they never clicked on their own ads. Of course they could be lying, but it makes sense that if google sets some crite

  • Riiight. (Score:5, Funny)

    by SEE (7681) on Saturday June 10, 2006 @09:11PM (#15511231) Homepage
    These is the company that buys "contextual ads" on Google that read:

    Misery
    Looking for Misery?
    Find exactly what you want today.
    www.eBay.com

    Agony
    Browse a huge selection now
    Find exactly what you want today
    www.eBay.com

    Loss
    Whatever you're looking for
    you can get it on eBay.
    www.eBay.com

    I'm sure a system they run will show the same understanding of the point of having contextual ads.
    • Re:Riiight. (Score:3, Funny)

      by vux984 (928602)
      Misery
      Looking for Misery?
      Find exactly what you want today.
      www.eBay.com


      Its been a while since I saw that excellent film; ebay might be a good place to pick it up cheap.

      Agony

      The perfume? I hadn't thought of looking on ebay; its hard to find in stores.

      Loss

      The memoir deconstructing a young man's response to his mother's death... by Wyatt Van Wendels... maybe ebay can beat Amazon.com's $15 price tag?
    • You mean when you type in Chronic you can get that on eBay? See: Chronic Ads for eBay [kenpurcell.com] Interesting to see what kind of feedback you would get from that sale. Ken
    • My personal Favorites Crack Pipes Whatever you're looking for you can get it on eBay. www.eBay.com (Who says selling drug paraphenalia is against eBay's policies) Good Grades Whatever you're looking for you can get it on eBay. www.eBay.com (How I was able to sleep through my marketing class...) Vida Guerra Whatever you're looking for you can get it on eBay. www.eBay.com (A$$ like that is priceless)
    • A quick try of google brought back ebay ads either on the right side or above the results on the following.

      nuclear reactor, uranium, smelly feet, dead rat, bitch slap, fire, rip off

      I wonder how much dead rats are going for?

      I would be willing to put up auctions and then bitch slap the highest bidder!!!

      Algerath

    • Condoms
      New and second hand at eBay.
      www.ebay.com


      Worked for slaves, whales etc.
    • based on the search terms you appear to be typing into google, contextual ads are the least of your worries.
  • I guess eBay got tired of being always "threatened" (at least in the eyes of the media) by every new beta product out of Google. How's that non-existant Google wallet doing?

    Anyway, this will be appreciated by small-time website publishers. A couple years ago there was only one reputable pay per click option for most small sites, Google's adsense. Nobody really knew how much of a share Google takes from each click -- actually, we still don't. But a little bit of competition will hopefully drive the
  • contextual (Score:2, Funny)

    by Anonymous Coward
    ... as long as it is contextual, I don't care what they do in the privacy of their own home.
  • Beer (Score:2, Informative)

    by mnemonic_ (164550)
    Beer is good.
  • Becaused of the context based ads exclusion clause w/ AdSense, this probably won't be allowed by Google to comingle with AdSense on the same page unless Google explicitly addresses this.
  • If they're going to be implementing something similar to google's ads, then I think they might run into a little trouble. Unlike google, eBay web pages are quite busy, and a google-like non-flashy ads would be easily missed. Hopefully they won't put in those annoying ads that "float" on top of the web pages. Those are really annoying. I see them sometimes while I'm reading articles on some news sites.
  • Google: Slave

    Slaves
    Looking for slaves and slave related itmes?
    Find exactly what you want today!
    www.eBay.com


    (It seems that googling "slaves" no longer brings up an eBay ad, but you get the point)
  • ..the day Google tried to pitch me a "Riemann hypothesis" on Ebay.
  • The interesting question to me would be wether this is going to violate the Google Adsense TOS to display "adsense" and "ebay ads" on the same page.

    As I understand it, you are not allowed to present contextual ads from Google and anyone else on the same page.
    • These will definitely not be permitted to share the same webpage as any Adsense ads. Google explicitly disallow any other contextual ads from being on the same page as part of the AdSense agreement.

      That doesn't mean they can't be on the same site, just not on the same page.

      Oh, and ad rotaters aren't allowed to share the contextual ads either. Google basically state that their ads must be statically on the pages, not in a rotater that might put other ads in that same web space at any point. In otherwords, yo
  • my chance to win a free ipod?
  • by Firehed (942385) on Saturday June 10, 2006 @10:13PM (#15511425) Homepage
    I thought, by the title, that they'd be introducing a way where people with websites could sell off ad space to the highest bidder. Seems like it would have been a much better thing. Browse by website content and traffic - ad buyers get a price and market they want, and the sellers get to maximize their cost per ad. All it would take to implement is about five seconds in their database to add an "advertisement space" category.
  • In order to be successful with this, eBay will somehow need to build confidence with the publishers that they are indeed getting a good cut of the revenue that they send eBay's way.
  • but isn't the 400+ million you sold in stock in 2003/4 enough? As a former seller (and God what a life it has been after eBay's promises) and no-longer-buyer of eBay garbage I'm sooooo overly excited to hear that eBay is going to be bending over the buyer and seller again. This time with crap that has nothing to do with the Seller of the item at hand, but somebody else's shlock. I guess I'm getting really jaded with consumerism, and eBay's shotgun approach to marketing using other's paying pages to do it
  • Running ad's against their own sellers?

    Or perhaps their search algorithms suck so much they need to use google ad's to provide the best sales advice!

    Kudos eBay, you've joined corperate America! You're bitting your own ass!

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