Penny Arcade's ESRB Campaign

Gamespot reports on the official unveiling of Penny Arcade's ESRB ad campaign. Announced previously on their site, and discussed again today, the images are intended to connect up the ratings brand with the average gamer. From the article: "The ESRB ads will not make use of Penny Arcade's existing stable of characters, choosing instead to focus on original characters designed by the comic's creators. The first two ads (pictured) will depict E-rated audiences with Sarah, a pink-haired girl 'around age seven or eight,' and The Andersons, a father-and-son pair enjoying a game together."

Aww, maaannn...

[PSXer]

The ESRB ads will not make use of Penny Arcade's existing stable of characters

That's too bad. The Fruit Fucker [penny-arcade.com] would be perfect for AO rated games.

Uhh..

[SocialEngineer]

"We don't expect to ever be considered cool among gamers, but at the very least we want gamers to understand the purpose we serve," she continued. "After all, many of them will be parents one day, at which time we expect they will be far more appreciative of the tools we provide."

If by "many" you mean "one or two".

Re:Turn the page around?

[Soybean47]

A kid who's too lazy to rotate his or her magazine 45 degrees is too lazy to have picked up the magazine in the first place. "What? You have to turn the pages yourself? There isn't, like, a button for that?"

Re:Uhh..

[Jtheletter]

If by "many" you mean "one or two".

I sure hope there's two involved! Cloning ain't quite ready yet. ;)