EA Aiming For 50% Innovation 108
Talking to 'The Street.com' EA Worldwide Studios president Paul Lee gets grilled on game delays and industry stagnation, and reaffirms EA's commitment to new IP. From the article: "There [have] been countless games in our industry that have looked great and didn't play particularly well. Going forward, there's going to be a lot of me-too products that look great -- because they all look great -- that aren't necessarily going to do great. But if you take a look at what we have -- you know, Spore is innovative game-play, and at the same time it's got great graphics. And I think that's what really knocks it out of the park. Innovative game-play helps drive [the cause] of gaming. And if you can do that, and you can have great graphics, I think that the market is bigger than just having one of the two."
An innovation quota! (Score:5, Funny)
"Johnson, you're not innovating enough! You gotta get your innovation up another 8% by the end of the month, or I'm kicking you back down to playtesting!"
ea: please remake duck hunt (Score:2, Funny)
Did anyone else... (Score:5, Funny)
It's not just seeing "EA" and "innovation" in the same sentence, it's the fact they seem to be aiming for a specific percentage of "innovation" in their games. It all seems very accountanty.
Developer: I've got this great new idea for our game! It'll be revolutionary!
Boss: Sorry, I'm not sure if we've got enough innovation left in our budget for revolutionary, can you scale it down to a neat twist on an existing idea?
EA's upcoming innovative titles (Score:5, Funny)
- American Mcgee's NHL 2007
- Madden 007 2007: Goldenpunt
- Lord Of the Sims: Hobbit Date
- Harry Potter and the Milking of Franchise
- Need for Medal of Honor: Third Reich Racing
- The Burbz: Virtual Emo
- Burnout Soviet Russia: Cars Blow Up You!
- Lord of the Rings: Street
- Command and Conquer: Dubya vs. Everybody
And of course,Re:EA's upcoming innovative titles (Score:5, Funny)
Original version
Gandalf: I am the servant of the scret flame... (yeah, I don't know the whole quote, so sue me)
Gandalf: Thou shalt not pass!
Street Version
Gandalf: Yo I am one nasty nigga. I'm OG foo'. You don wan nonna dis
Gandalf: Now get to steppin biyatch.
Spore is going to suck (Score:5, Funny)
It's very simple, he appeared on the cover of Wired.
Push technology, SEGA, Smell-o-Vision over IP, the New Economy, Newt Gingritch, all cratered after appearing on the cover of Wired. It's sort of a Karmic slashdotting effect.
Hmm... (Score:4, Funny)
Hm... (Score:2, Funny)
Like, why 50%? We don't need that much. They could cut it down to, say, 38.3% Innovation, 90% profit whoring.
Note: The discrepancy in the numbers is best explain by the same math that convinces EA they make a profit.