New Apple Campaign Target PC Flaws

sodul writes"Apple just started a new campaign to emphasize the advantages of Mac versus a regular tasteless PC. The ads represent a young cool looking man (Mac) and a white collar in his 40's (not cool, PC). In one of the ads the PC repeat itself several times because it had to reboot. In an other one (and maybe the most aggressive of all) PC is sick because of a virus, while Mac is healthy. You can watch the new spots on Apple's site "

This comment target lack of proof-reading.

[Mortice]

"In one of the ads the PC repeat itself several times because it had to reboot."

"In an other one ... PC is sick because of a virus, while Mac is healthy."

Is the submitter actually a robot manufactured by Apple to demonstrate what happens when you make a language engine out of MS Office's grammar checker?

*sigh*

[Descalzo]

The thing that struck me about the ad I saw last night was the way the PC and Mac users were dressed up. I feel like I am not cool enough to own any Apple products. The story of my life, sadly.

Ever notice how Macheads never comb their hair? It must be like buying a Volkswagen.

14 reasons from Apple

[Quevar]

Here's 14 reasons to buy a Mac:
http://www.apple.com/getamac/ [apple.com]

One definite reason would be that you can either run OS X or Windows or Linux - that seems like a lot more choice than only being able to run Windows.

Re:Dumb. PC==Mac. Mac==PC

[Ohreally_factor]

I'm starting to seriously question your credentials, man.

The two cases where a mac user uses the term PC are:

1) Disparagingly, as in a comparison to Macs

2) Defensively, when claiming that Macs are PCs, since PC stands for Personal Computer.

It's in Chapter 1 of How to Be an Irritating Fanboy, page 17.

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Macs don't freeze?

[Anonymous Coward]

I think when the PC guy freezes, they shoul hit the Mac guy with a big spinning beachball!

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Re:Doesn't work

[gEvil (beta)]

I'd like to add that it's a great book. It certainly helped fill in some areas of history that I was always a little fuzzy about.

Re:Doesn't work

[saintp]

I was hoping, before I watched the "Network" one, that the cute Asian chick in the screen cap was going to be Linux. But she wasn't. That would have been false advertising anyway.

Re:Is Apple on the offensive

[mrchaotica]

And not all mainframers are limited to COBOL.

Yeah, some of them use FORTRAN!

oops, it did it again

[BigKat42]

Just thought I had to add this... The irony makes me chuckle. Not more than 5 minutes after a dual display hiccup (my 3 past Mac laptops have performed this flawlessly but this thing can't figure it out) which forced me to restart my work forced WinBlows laptop. So I restart, hit slashdot, and check out the link to Apple's new commercials - and what do ya know!? Internet Explorer encountered some problem after watching 3 or 4 of them and crashed the system. Gotta love those restart breaks! If I had a Mac at work I might have to sit at my desk and get some work done.

Re:Dumb. PC==Mac. Mac==PC

[Anonymous Coward]

What do you call an intel Mac running windows?

Unfortunate.

Re:Doesn't work

[minus_273]

good thing macs dont have a system tray or balloons to pop up like that.

Over the usage of "PC"

[phaxkolumbo]

People, people!

To the ones complaining that "PC" is not "a machine running Windows", please note that no Linux (or *BSD, or Solaris x86 or, or...) using geek/nerd/unsanitary person is ever going to call a Intel-based computer running the said operating system a "PC". It's a "Linux box". The cooler ones use the plural "Boxen"

You know it's true, now focus on bashing either Apple or Microsoft, or maybe Dell or some big PC manufacturer, I don't know.

(It's [trying to be] funny, laugh)

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Great

[suv4x4]

Way to convince me, Apple [fmethod.com]

Re:Dumb. PC==Mac. Mac==PC

[Anonymous Coward]

And that's why you're an idiot.

Marvin the PC Android

[Zerbs]

Here I am, brain the size of a planet, and I get stuck doing all the boring jobs.

I can't figure it out

[Mister Whirly]

So is Apple the shit sandwich or the giant douche?? Can somebody help me on this one??

Re:The Linux Guy

[Golias]

Your sig would actually has 4 different values:
00
01
10
11

So, it should read as such:
There are 1 types of people in this world, those who can count in binary and those who can't.

You just established yourself as one of the ones who can't.

10 = zero in the "ones" plus one the "twos" column. In base-10, you would write that as "2".

1 in binary is the same as it is in base-10 or hex. It's 1. You can't have "one types."

You also made an enormously stupid fencepost error.

You don't assign one item as "0" when counting how many things you have. Even if you do say something like "the apples in this basket are numbered 0, 1, 2, 3, and 4", you still have FIVE apples in your basket.

Also, where do you get 11 from??? 11 is more than 10. He said 10 types of people. Counting them would be done thus:

1.
10.

Done.

What a year!

[Anonymous Coward]

This Year is the year for:
- Linux on the desktop
- open-source Java
- Mac viruses
- Windows Vista
- Duke Nukem Forever

(And it's been This Year for 5 years now.)

The Linux Girl

[Anonymous Coward]

must have PMS

Re:Doesn't work

[Space Coyote]

A Linux install comes with a lot more than a calculator and a clock. I think it is a tad misleading.

Linux comes with 8 different calculators, half of which use RPN :)

Penny-Arcade

[ecliptik]

There's a perfect Penny Arcade comic to go along with this comment:

The Hipness Threshold [penny-arcade.com]

Re:Doesn't work

[Anonymous Coward]

Linux users aren't often the target market for anything.

This one worked, in reverse

[SmallFurryCreature]

this [apple.com] does NOT scream "Mac is cool".

What the picture does scream is hardworking father and lazy son who still lives with his parent unemployed and useless.

If this is the image Apple wants then good luck.

Further into the site you get asked the question "Wich mac are you". Hmmm. Well lets expand, wich computer am I? A dell (cheap crap), a powerbook (expensive, tastefull, useless), a mac mini (expensive, underspecced).

None of the above. Me, I am a gray. HAL ain't got nothing on me baby.

Just sell a good product. Don't try to sell me a fucking lifestyle. I swear everytime I am just about to buy a hip product I see that ad and realise that if I am seen with it people think I want to have the image portrayed in the ad. Ewh.

Can't I own a mini mac because it is small, silent and nice without being an useless artsy guy sponging of his dad?

Re:Apples shoots itself in the foot... Again!

[NtroP]

Apple is crapping on the 40's white color workers, but it's the 40sh white color workers that make all corporate purchasing decisions today... (emphasis mine)

Its white-collar. White-collar, as in they wear white shirts with white-collars (probably with ties attached) instead shirts with "blue-collars" or t-shirts or tank-tops or what-have-you, implying that they don't "get their hands dirty" when they work like "blue-collar" workers do. This means that you can actually include non-caucasians in the white-collar category too.

Or where you making some sort of statement and I missed it entirely? ;-)

Re:The Linux Guy

[amichalo]

How many nerds does it take to count to two in binary? 10