Live Commercials Will Save TV? 157
Vitaly Friedman writes "Entrepreneur Mark Cuban doesn't believe that traditional television advertising is dead, it simply needs to be more interesting. And what's more interesting than being live? From the article: 'It's no secret that the traditional 30-second spot has been losing much of its luster with advertisers. With the rise of other media options (videogames, home theater systems, Web surfing) on the one hand and the recent growth of DVRs like TiVo on the other, traditional television advertising has been feeling the squeeze. Broadcasting executives are struggling to figure out the economics of the new digital landscape, and have been willing to try just about any creative idea, such as TiVo's plan to replace old commercials with new ones when watching recorded shows.'"
oh yes... (Score:4, Funny)
Wooo Hooo! (Score:2, Funny)
Re:Interesting (Score:3, Funny)
I don't see why they do that, some brainer probably sat there and said "if they see our ad 23 times this hour they gotta buy our anal leakage cream for sure!".
Tom
Live Commercials? I remember those. (Score:4, Funny)
I foresee a patent war. (Score:4, Funny)
Live Commercials? Isn't that a telethon? (Score:2, Funny)
bog roll ! (Score:1, Funny)