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A Grand Unified Theory of YouTube and MySpace 166

Ant writes "Paul Boutin's Slate article explains the factors contributing to the success YouTube and MySpace: they are easy to use (usability), and they don't 'tell you what to do.'" From the article: "Both YouTube and MySpace fit the textbook definition of Web 2.0, that hypothetical next-generation Internet where people contribute as easily as they consume. Even self-described late adopters like New York editor Kurt Andersen recognize that that by letting everyone contribute, these sites have reached a critical mass where 'a real network effect has kicked in.'"
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A Grand Unified Theory of YouTube and MySpace

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  • by et764 ( 837202 ) on Friday April 28, 2006 @05:30PM (#15224058)

    I haven't been to MySpace in a while, since I think it all looks like vomit, but another complaint I had was that the thing seems to be about 80% covered in ads, and the ads are placed in such a way that you can't tell what's an ad and what's part of the site.

    As far as usability, a good way for a site like this to run is to give everyone relatively limited customization. This way the site still provides a consistent look and feel, which is good for usability, but still lets users express themselves through whatever theme they pick. Let the people who know what they are doing design themes, and then give the users a way to customize them to suit their tastes.

  • by Atomm ( 945911 ) on Friday April 28, 2006 @05:36PM (#15224109) Homepage
    hey are easy to use (usability)

    I feel this is the single most important factor in any software design be it applications, games, websites, etc... However, I have a myspace site and I find it cumbersome. Editing different things on the page are in different places. It really feels like something a programmer threw together and not something that was designed with usability in mind.

    I come from a HTML background. Customizing MySpace has not been easy for me.

    I am not sure, but I believe that is why there are programs out there that will do it for you. If it was so easy to customize, I doubt there would be a market for middleware design apps.

    As for youtube, it is easy and straight forward. I would not call that usability, but it's just as good in my book.

  • Youtube (Score:5, Interesting)

    by Have Blue ( 616 ) on Friday April 28, 2006 @05:42PM (#15224144) Homepage
    Can someone explain the YouTube business model? It neither directly charges its users nor sells ad space, and streaming video takes a ton of storage and bandwidth. How are they keeping it up?
  • google pages? (Score:5, Interesting)

    by Janek Kozicki ( 722688 ) on Friday April 28, 2006 @05:43PM (#15224153) Journal
    I'm not using myspace, nor I ever will. But that reminds me of google pages.

    Just today my wife complained that she had no easy way of publishing photos of our two small dughters (2 year old, and 1 month old) since I turned down my websever and never found time to bring it back up. Quick thought about google pages, and I logged her with her gmail account. She created a webpage with drag'n'drop in just three minutes and she was in hurry, because she was just leaving for a bus. Before she left I could give URL to some of my friends. I was amazed at how google pages were easy to use.

    She is not a techie :)
  • Re:Youtube (Score:3, Interesting)

    by Otter ( 3800 ) on Friday April 28, 2006 @05:48PM (#15224186) Journal
    There's a Web 2.0'ism for companies like YouTube that are wholly dependent on Google AdWords for their revenue generation, but I can't recall what it is...
  • by TheBeansprout ( 926731 ) on Friday April 28, 2006 @06:10PM (#15224334) Homepage
    Are the reason that Myspace and Youtube are successful. All they care about is meeting people, chatting away and sharing photos (and the blokes just want to hit on the girls.) And much like in real life, people congregate towards a central place that is free, available and simple to use.

    Myspace is the carpark of the internet, and YouTube is the cinema :)
  • by SeaFox ( 739806 ) on Friday April 28, 2006 @07:06PM (#15224637)
    well, I think calling myspace a glorified AOL would be pretty sufficient.

    No, because AOL is an ugly interface that provides plenty of used-to-be-exclusive content. And MySpace is an interface requiring users to make ugly and provide a mixure of original and non-exclusive content (much of it duplicated on a half dozen other social networking sites).
  • Re:What Textbook? (Score:2, Interesting)

    by jdbartlett ( 941012 ) on Friday April 28, 2006 @07:54PM (#15224889)
    I loathe the 'Web 2.0' buzzword, but there is NOTHING 'Web 2.0' about MySpace. Even its journal lacks RSS support.

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