Last minute talks to unify the HD-DVD and Blu-Ray formats have failed. Matsushita, owner of the Panasonic brand, has stated 'the market will decide the winner
.' From the article: "The two sides held talks last year in the hopes of avoiding a prolonged format battle similar to the one between Betamax and VHS videotapes in the 1980s, knowing that it could discourage consumers from shifting to the advanced discs and stifle the industry's growth. But the talks soon fizzled out, with each side reluctant to establish a format based on the other's disc structure. At stake is the $24 billion home video market and a slice of the personal computer market as PCs will be equipped with Blu-ray or HD DVD optical drives."