Viiv Falls Flat 257
smilingman writes "The Washington Post (Retina Scan Required) is reporting that Intel's Viiv media center, which was supposed to revolutionize home entertainment and kill the living-room PC as we know it, fails miserably to deliver in its first incarnation. From the article: 'During a presentation at the Consumer Electronics Show in Las Vegas, chief executive Paul S. Otellini unveiled Viiv -- a combination of hardware and software that would combine functions of the TV, the DVD player, the VCR and the video game console... In April, Viiv doesn't look much like that vision. On a typical Viiv box, Hewlett-Packard's Pavilion m7360y, it amounts to a smattering of free Web video clips and discounts on online music, movie and game rentals -- plus a nifty rainbow-hued Viiv sticker on the front of the computer.'"
same old story (Score:5, Insightful)
I think companies are trying to push these sorts of products out the door without fully understanding what consumers are looking for -- so far it has been nothing more than a lot of hype.
I think we have another 5 years before our living rooms become transformed.
_
Buy this t-shirt (cheap) [cafepress.com]
Re:same old story (Score:5, Insightful)
Re:same old story (Score:5, Insightful)
That's what happens when you try to save money on focus groups. Instead of listening to what customers want they're trying to force fit what they think they want.
Here's a clue: You'll never be able to figure out what customers want from the corner office on mahogany row. You can't skimp on focus groups and test marketing and don't think you can make the MPAA and your customers happy. You're going to have to pick one or the other.
And now you know what happens when you pick the MPAA.
Re:same old story (Score:2)
Re:same old story (Score:5, Insightful)
If you want watered down, sugared up, luke-warm pap, then ya, you just go run a company using Focus Groups to help you "focus" your products.
Focus them right down the drain.
The problem is, what people say they want, and what they will really enjoy over the long term are usually completely different. You have to have vision and guts, and give people what you know they *need*, to love your product over the long term.
That's why Coke (in all its throat-burning, belch inducing glory) beats Pepsi (flat, watered down, and super-sweet, just like the Focus Groups like it!) -- year after year.
That's why Ford Mustang (loud, brash, cheap, plentiful, and easy to tear down and build up) kicked Camaro -- right out of the industry.
That's why American servicemen pry AK-47s out of dead Iraqi fingers, and toss their M-16s in the back of the HMV. Drop the AK-47 in the sand, kick it around a bit, pick it up -- it goes "bang" every time.
So, keep your "Focus Group" Clippy-ridden, DRM-stuffed, memory-hungry spyware-addled, VIIV-infested tripe. I'll keep my bullet-proof network of trivially remotely maintained servers, not paying a red CENT to any of these MBA winners and their lame "Focus Group". Thanks, Linus.
Thank you for your attention; you may return to your regularly scheduled program...
Re:same old story (Score:2)
Re:same old story (Score:2)
I doubt Kalashnikov had a "focus group" help him design the AK-47. He just flat out *knew* what a grunt lying in the mud would want. I'll bet that some focus group would have complained that the AK-47s mechanisms seemed sloppy... "Ya, but this here M-16's receiver mechanism is so crisp and light! Much better!!" Great, Mr. Focus Group -- except when its packed with mud...
Likewise with the whole Media PC. What do th
Re:same old story (Score:2)
To the extent that Apple might use focus groups (and I've never heard that they do), they will always be overruled by the focus individual (i.e., Steve jobs).
Re:same old story (Score:3, Informative)
Right. Are you talking outta your ass or do you really think this happens? I'm in the military and I can tell you soldiers in the sand box don't do this. Here's why. US Soldiers are trained to engage point targets, meaning make every shot count and hit as accurately as you can. They are trained from the
Re:same old story (Score:2)
Congress enacts oppressive laws that force the consumer to buy your shoddy product anyway?
Bitchin!
Re:same old story (Score:2)
Huzzah! I am in the process of getting everything the way I want. Currently, I just have a laptop plugged into the TV, but it'll be migrating to a PC witha remote. All my TV lives on my server. I
Re:same old story (Score:2)
Re:same old story (Score:2, Funny)
Sounds like the manufacturers fault (Score:5, Interesting)
Re:Sounds like the manufacturers fault (Score:2, Insightful)
Viiv didn't work for the same reasons; it's nothing new.
Re:Sounds like the manufacturers fault (Score:2)
Obligatory Apple comment (Score:2)
This can't possibly surprise anyone (Score:5, Insightful)
That said, what did TFA expect it to be? A free lifetime membership to download all the movies you want?
What will matter are ease of installation, looks of final box (mostly out of Intel's hands) and noise... along with costs and a few necessary features, of course.
Re:This can't possibly surprise anyone (Score:4, Interesting)
Re:This can't possibly surprise anyone (Score:2)
Re:This can't possibly surprise anyone (Score:5, Insightful)
Re:This can't possibly surprise anyone (Score:2)
Re:This can't possibly surprise anyone (Score:2)
Re:This can't possibly surprise anyone (Score:2)
Re:This can't possibly surprise anyone (Score:3, Funny)
Re:This can't possibly surprise anyone (Score:2)
Re:This can't possibly surprise anyone (Score:2)
Things Just Work... (Score:5, Insightful)
The worst experience of all came when I tried to view Intel's own showcase of Viiv content. At first, clicking this button yielded a "Windows Media Center Edition required" error. After rebooting the computer to try again, I was presented with a lengthy license agreement and an ActiveX installation dialog. The subsequent download seemed to stall out when the HP-bundled Norton Internet Security firewall warned that "EntriqMediaServer" was a high-risk program that it should always block.
Naturally, that was a Viiv component.
So, the Mighty Microsoft "Media Juggernaut" (as David Berlind over at ZDNet likes to call it) mixes genes with the Invincible Intel Viiv and we get: errors left and right and the anti-malware proggy telling you that a Viiv content delivery component is dangerous!
Priceless.
Say, I have a suggestion: Why doesn't Intel just worry about making better CPUs, Microsoft worry about getting an operating system out the door that your average 14-year-old can't crack from 7,000 miles away, and the both of them leaving cheap home entertainment devices to the Chinese manufacturers like Apex? Or would that be asking too much?
Re:This can't possibly surprise anyone (Score:2)
What I would appreciate more is a unified approach to DRM, that knows damn well I've bought the content no matter how I try to play it. Of course, that one's never gonna happen.
Re:This can't possibly surprise anyone (Score:2)
Re:This can't possibly surprise anyone (Score:2)
No, not completely. ViiV was also about creating hardware that was media adapters so that the media was streamed over wireless without having to have the PC and associated noise at the front of the room. It would mean using your existing system (With a dual core CPU) for the back end and that would do all the intensive work.
Unfortunately Intel also said that Microsoft Media Centre 05 was also the OS platform, and that DRM was a requirement for it. There wasn't a Linux option. There wasn't any o
Re:This can't possibly surprise anyone (Score:5, Funny)
(
Tom Caudron
http://tom.digitalelite.com/ [digitalelite.com]
Re:This can't possibly surprise anyone (Score:2)
Same stuff, different tagline. (Score:5, Insightful)
Wow (Score:5, Funny)
Does Intel even know what "Viiv" is supposed to be? It is actually supposed to *be* anything? Or are they just selling random names now?
Re:Wow - Roman numerals (Score:2)
Re:Wow (Score:3, Interesting)
Think of Viiv as "Son of Centrino"; it is a brand, a sticker, that an OEM can slap on their boxes if they buy a bundle of components from Intel instead of just the processor. This worked very well with the Centrino campaign, it effectively coerced OEMs to buy an overpriced wireless chipset from Intel to go with every Pentium M they wanted. Otherwise their laptops couldn't be "Centrino" laptops, and Joe Sixpack k
Re:Wow (Score:2, Funny)
But... (Score:4, Funny)
Having a nifty rainbow-hued sticker on the front of my computer is half the fun!
Re:But... (Score:3, Funny)
All I see is this glowing screen that I can't see through.
Re:But... (Score:2)
What are you, a Mac user?
Re:But... (Score:2)
Media Center software is not commercially viable (Score:5, Insightful)
Any half-decent MCPC will be able to, at a minimum, record televsion broadcasts through whatever medium the customer happens to use. This is not something that content producers or media corporations want. It grants far too much freedom to the consumer to keep high-value programs without buying them on physical media and to avoid advertising.
Also, it's very likely in the future that media producers will want to separate media playback and the home computer as much as possible. An easy way to cut down on content copying is simply to only chip purpose-built media players and not license chipped optical drives for PCs.
Media corporations have massive lobbying power, I can't see any large hardware vendor empowering the consumer in the way that a useful MCPC requires without running into large problems.
Re:Media Center software is not commercially viabl (Score:2)
Not really. If you look at the latest in greatest DRM schemes, the idea is more along the lines of making it more useful without having to crack the DRM.
For example, with a DVD you can't do anything with it except play the disk (unless you crack it). With HD-DVD, the "managed copy" infrastructure is in there so you could theoretically stream it, or copy it to your jukebox, or w
Re:Media Center software is not commercially viabl (Score:2)
That is exactly what is needed to provide media distributor of control home recording of television shows, cable broadcasts, and media such as CD's and DVD's. It's also why, for now at least, yo
Re:Media Center software is not commercially viabl (Score:2)
An easy way to piss off the market and have consumers blatantly ignore your antics, maybe. I hope the TV/Movie business has the good sense to get on the market much sooner than RIAA did with the iTMS. Right now they're busy with thei
Re:Media Center software is not commercially viabl (Score:2)
edits the crap out of them to include all the ads, and then airs them year after year (e.g. The Fifth Element, Terminator 2, Something about Mary are pretty nice for me uncut, but the nerfed versions are unwatchable).
Only cause you wanted to see Milla Jovovich's tastey tatties. Not that I can argue.. :D
Re:Media Center software is not commercially viabl (Score:2)
Thats like saying the turd I flushed this morning was one of the prettiest turds in decades.
Well now... (Score:5, Insightful)
Seriously, I never expected Viiv to be a huge success, but I at least expected that there would be some benefit that would make it worthwhile. If many high end HTPCs are better then Viiv computers (which the article suggests), but available at a lower pricepoint, then Viiv will fail. Anyone could have figured that out.
Re:Well now... (Score:2)
software, not hardware (Score:5, Interesting)
isn't this kinda like centrino? (Score:2)
Of course... (Score:3, Insightful)
Sounds like Intel has put the cart quite a long way before the horse, and has released a platform with no worthwhile content. We'll see if the platform survives long enough to get any worthwhile content now, but I'm not hugely optimistic. Time will tell, I suppose!
No Surprise (Score:2, Insightful)
They already have (Score:3, Interesting)
Easy Recipe to follow; (Score:5, Insightful)
20% Lets play it safe so we don't scare content providers away.
3% There are quite a few geeks on the IntarWeb who are doing this, lets do it ourselves so we can milk money from the $Mass_Market_Idiots
2% I heard about this whole TV-Internet convergence thing in 1996 and I have never seen anybody else get it right, maybe we can do it!
As a bonus, we can sell Processors equiped with SFT Technology!
(Super.Fast.Television)
We will call it SaFeTy Chip!
Re:Easy Recipe to follow; (Score:4, Insightful)
i've never even heard of it... (Score:4, Funny)
Easy answer (Score:5, Funny)
Re:i've never even heard of it... (Score:2)
VIIV has no soul (Score:5, Insightful)
The internet is starting to dismantle some forms of traditional marketing. Hype alone doesn't cut it any more. Intel hasn't realized that. It created something that was pure hype and now it is seeing its balloon quickly deflated.
This is not a first for Intel to try this though. MMX makes the internet go faster. Anyone remember that?
Re:VIIV has no soul (Score:2)
Indeed. I recall the one of the first major web ad campaigns was one in which websites carried the ridiculous message to the effect that "this site is optimised for the Intel Pentium Processor with MMX Technology". Or, as I read it, "this website is best viewed with ad-blocking technology" (which, unfortunately, I don't believe was readily available at the time, so I went through a long stretch of browsi
Yes, I do remember that. It was different. (Score:3, Informative)
MMX [wikipedia.org] was an actual hardware improvement that did make media "go faster". It has been used and improved by Intel and AMD. Support for the features is built into the GNU compilers and processor specific Linux kernels, which most distributions have as precompiled binaries.
ViiV's main feature seems to be hardware based DRM [hardwareanalysis.com].
Re:Yes, I do remember that. It was different. (Score:2)
I'm not disagreeing with the guy's opinion, but that doesn't make it insightful.
Re:Yes, I do remember that. It was different. (Score:2)
The author claims hardware support for Paladium and "Output Content Protection". He further claims that unless you have "High bandwidth Digital Content Protection, support on your display" you won't be watching any movies and that Vista will try to lock you into Windoze formats. I don't have the hardware budget to keep up with such things, so I'll take his word for it and that's hardware protection for DRM.
If you combine that with r
Re:Yes, I do remember that. It was different. (Score:2)
It's easy to forget how important hardware support for media is. On my old computer (Athlon 1700+, 512MB RAM), the video card burned up and I had to swap in an old TNT2. I couldn't even play fullscreen video on it because the framerate dropped too low.
Re:Yes, I do remember that. It was different. (Score:2)
Parent: MMX was an actual hardware improvement that did make media "go faster".
Who can spot the disconnect here?
I'll back up the grandparent post. I distinctly recall claims being made about how the faster Intel processors made downloading faster. Not media playing, which they never actually advertised that I recall, nor game playing, but faster downloading.
I've always considered that one of the most deceptive and stupid ad campaigns ever run; deceptive for claiming
Re:Yes, I do remember that. It was different. (Score:3, Insightful)
I'm not kiddin. Back in the day it was nothing for your cpu to be raped from a WinModem driver that was poorly optimized [or scheduled for P5 at the time].
So having MMX to do the DSP work for the modem could make your downloads faster if only by allowing you to connect at higher speeds and still have CPU left over to run your TCP stack.
Tom
Re:VIIV has no soul (Score:5, Informative)
http://www.google.com/search?q=viiv+criteria [google.com]
leads you to http://www.intel.com/support/entertainment/viiv/s
Viiv effectively encompasses a motherboard, CPU, the OS + software and an optional remote.
Maybe you're underwhelmed because... the criteria is fairly underwhelming. No HD size requirements, no graphics requirement beyond onboard video, no tv/vivo requirement, no min RAM, etc etc etc.
I honestly don't understand the point of their marketing campaign if it isn't mandatory that Viiv includes a tv tuner + remote. At least Centrino meant that your computer had a wireless card.
What do they want it to do? (Score:5, Insightful)
The flash animations he's got show you having one PC, a Viiv compatible stereo that can recieve your music wirelessly, a TV in the frontroom linked to your PC so you can use it as a PVR and so on. No-one will ever set their PC up like that, especially not the John Smith from the street that decides he wants a nice new PC.
The only thing Viiv offers the home user is a bloody fast PC, built in wireless (On a desktop, not that useful!) and a nifty instant-standby button that's not quite instant but about 5 seconds, very good for a PC to be honest. But is it this nice "platform" they advertise it as? No. What about all the Viiv compatible kit (See stereo above) that's meant to happen? I'd like to see it out and a price tag myself.
Re:What do they want it to do? (Score:2)
Minor grouse.
The advantage of the built-in wireless is that I can put the device where I want it to be. All I need is a place to plug it in.
For example, my cable connection comes in on one side of the room and I had to run this wire around the baseboard of my apartment's living room to get it to the other side of the room, where I want my computer. With wireless, I'd just put the modem and the base station over there and my computer over here
Re:What do they want it to do? (Score:2)
The concept of "delivering on the promise..." (Score:5, Interesting)
PC types keep scratching their heads trying to figure out what people like about Apple. It never seems to cross their mind that it's because Apple at least delivers some of what it promises.
The article says: "The worst experience of all came when I tried to view Intel's own showcase of Viiv content. At first, clicking this button yielded a "Windows Media Center Edition required" error. After rebooting the computer to try again, I was presented with a lengthy license agreement and an ActiveX installation dialog. The subsequent download seemed to stall out when the HP-bundled Norton Internet Security firewall warned that "EntriqMediaServer" was a high-risk program that it should always block. Naturally, that was a Viiv component."
I cannot ever imagine that Apple would ever, ever, ever ship a product in a state like that. Words fail me. Did nobody at HP or Intel ever try actually using the product even once? Does anything think they have responsibility for what the user finds when they take the product out of the box?
Re:The concept of "delivering on the promise..." (Score:3, Interesting)
Bad idea.
When the restore was complete, I saw exactly what HP ships.
They ship a nightmare box, with crappy conflicting software, spyware like weatherbug, and useless photo managers. No firewalls are configured and they try to force 8 different ISPs at you.
The mac
RIAA/MPAA Promise is a Cluster of Greed. (Score:3, Insightful)
The key question is what promise you are talking about. The promise of content implies co-operation with big dumb publishers. Those big dumb publishers have extracted almost every content penny out of Itunes, and left Apple with the crumbs of what they make selling hardware. The artists, as usual did not get anything
Re:The concept of "delivering on the promise..." (Score:5, Insightful)
I tend to doubt it.
First, Intel doesn't actually make the box. As the article says, Intel makes the standard. It's up to the OEMS (eg, HP, Sony, Gateway, Dell, etc.) to implement the standard from a hardware perspective. These people can dance around, cut pieces, change pieces, etc.
So, in theory, HP starts with a box that works. But then they need to add more software. Some of this is done to make life easier for the user--after all, I want my HP Camera to work seamlessly with my HP Computer, right? So HP's Imaging Group adds their software. Some of this is the same sort of thing that Microsoft has included with Windows Media Center Edition--software for doing slide shows, etc. So you now have two programs for managing your photos--the one in Windows and the one that the HP Imaging Group wrote. Next, the Business Development group comes along. They make a deal with Adobe, where Adobe will pay them 25 cents for each copy of Adobe Photoshop Elements Crippleware (works with up-to 75 photos--send $40 to Adobe to get the full version) that they put on a computer. HP also might have a deal with Symantec, for example, to include Norton Internet Security. HP includes it for free and gets, say, $25 when the user signs up with Symantec for product updates. Internet Security is a good thing, right?
So even if some employee does use it and comes back and says, "This is a complete mess," who do you get rid of? Well, you can't get rid of Microsoft's software because it's "part of the operating system" or because Microsoft will raise the price of Windows unless you include it. The HP Imaging Group will remind you that all HP products should work together, so you can't get rid of their software. And Business Development will tell you that they make money off of every copy of some crappy sampleware that they stick on the machine, so you can't get rid of any of that stuff.
So there isn't really a solution, other than build your own or go to a smaller company that will build one for you...
Re:The concept of "delivering on the promise..." (Score:3, Insightful)
And this is always what kills. Some douche thinks that the $.25 per machine they make is where their company makes all their money... never realizing that all those extra ingredients are what make their computers SUCK and that prevents ANYONE from buying one. They always seem to miss the fact that no stuff sold == no profit; that somehow all their cross-promotional agreeme
Failed Generation (Score:4, Interesting)
Could these companies, and their risk-averse cultures, just be the wrong worlds from which these new platforms need to be born? Is there a more radical product that's not getting the attention it needs to catch on because it's upstaged by the big failures, in the media and in the market?
Re:Failed Generation (Score:2)
Does it really matter? (Score:5, Interesting)
Don't expect to sell your first generation of platform (or architect). It sucks. You know it, the customers know it. Instead use it as a phototype to get feedbacks from.
Maybe something that sounded like a good idea doesn't work in real life. Maybe something that was left out in the production is essential to the success. You wouldn't know unless you start selling your product.
Concentrate on making your second generation better.
Problem is with Media Center PCs in general (Score:3, Informative)
Viiv (or any Media Center for that matter) can't deliver that. 90% of consumers don't want a box that they're going to have to boot up every time they want to record a show or watch TV. They want something that is easy to hook up, fast to start up (steps are being made towards this for PCs, but I haven't seen a whole lot so far), and, most of all, easy to use.
Sure, I can use Media Center, but do you think my mother can?
Re:Problem is with Media Center PCs in general (Score:2)
Too complex to use. (Score:2)
Intel falls flat again. (Score:2, Insightful)
They pushed P6 until it broke.
They pushed Netburst until it broke.
They seem to be pushing P6-2 until it breaks.
Meanwhile, everything else (e.g. VIIV) is flopping. Why is it that when a business grows to a certain size, it becomes useless? Look how small AMD is compared to intel, and compare the two companies' product lineups right now.
I think the future will be distributed and groups/corpuses will be limited in size, after the mammals (say,
Intel does it AGAIN! (Score:2)
I remember one meeting with the Intel Sales reps about how excited t
good thing (Score:2)
Good thing they're "vi" fans and not "emacs", otherwise it would be: "introducing the new 'Emacsscame'"
VIIV = 64 (Score:2)
Intel's VIIV problem... (Score:2)
Intel thought that they could make another bundle, put a name on it, and make gigabucks again. *sigh* I think that they were just lucky the first time.
Thad Beier
Why the surprise? (Score:2)
What's the target audience for a PC based entertainment system? Geeks. Every "early adopter" already has his DVD/VCR/Whatnot player. Every "normal" person doesn't even have a clue what viiv is, is scared away when they hear it is "some sort of computer" and buys some DVD player off the shelf.
So why didn't geeks buy it? Because they know what "DRM" means.
Buy DRM-free hardware (Score:3, Informative)
The Free Software Foundation admits [fsf.org] that the anti-DRM provisions in the GPLv3 [fsf.org] will not be enough on their own to prevent the nightmare scenario where users can't trust their own computers [gnu.org].
People who understand the dangers of Digital Restrictions Manag [eff.org]
Re:Buy DRM-free hardware (Score:2)
Huh?
Well the fact that Microsoft and the like use the words "Trusted Computing" and "Digital Rights Management" should clue you into the fact that they are using loaded phrases.
Yet for the life of me I don't understand why anyone can't see this. They might as well call it "The Freedom Patriot No Computer bit left behind act". Or they might as well be calling "consumer rights" as "collateral damage".
Sure, it seems silly every time RMS blurts out "Treacherous Computer
Re:P.S. (Score:2)
I didn't say they were bad nor did I say capitalism was bad. In fact I agree with how the system works.
But I'm saying they have no altrustic reasons to be doing nice things other than to make money.
Corporations do not exist for the benefit of mankind. Corporations exist to benefit the stockholders.
So unless you are stock holder of said companies, I do
Re:P.S. (Score:2)
So, what, that'll be the good DRM, and all the other companies out there are selling the bad DRM that we should rail against?
Re:Buy DRM-free hardware (Score:2)
Do you do the same when you see the phrases "Trusted Computing" or "Digital Rights Managment"?
Sure... RMS method maybe alarmism, but when the other side says "Trusted Computing" I hope you see it in the same light.
Re:Buy DRM-free hardware (Score:2)
Where's your links proving him wrong? (Score:2)
Re:Is anyone surprised? (Score:2)
Sorta reminds me of the Crimson King [wikipedia.org]. Seemingly all-powerful and malevolent from afar, and as pathetic as a screaming, insane old coot up close.
Depending on Current Big OEM's (Score:2)
Combine that with the fact that most viiv machines look and operate like regular desktops with a tuner built in with some pvr like functions. None I've seen in retail stores look like they'll operate well solely in the living room without a regular monitor.
Intel has never had much success with products (Score:3, Insightful)
Re:Is anyone surprised? (Score:2)
hush and tranquil are the ready-to-get boxes out there already. see mini-itx.com if it raises any kind of interest.
there are also intel