Apple Dumps PortalPlayer Chip 147
Quash writes to mention a BusinessWeek article about Apple's decision to not use the PortalPlayer chip in a future version of the iPod nano. From the article: "PortalPlayer stock promptly shed $9.46, or nearly 42% of its value, and more than $220 million in market value. Apple generally doesn't discuss future products, nor its manufacturing or component supply strategies. It had no comment on the matter. But theories about who may have been the beneficiary of PortalPlayer's misfortune are abounding."
Re:Why were they dumped? (Score:3, Insightful)
Samsung (Score:1, Insightful)
PP is expensive! (Score:5, Insightful)
It is probably just a cost cutting move for Apple.
They were dumped to use intel chips (Score:3, Insightful)
Re:Why were they dumped? (Score:5, Insightful)
So it wasn't really about a supposed technology ramp-up which they touted and I doubt they were banking on "future" technologies. The way I see it, it was simply a matter of the bottom-line: you really can lower costs when using high-availability parts. Go figure.
Never-the-less, that's some fun technology to be watching.
"so-called" (Score:3, Insightful)
It seems like anytime some media type doesn't understand tech, they drop 'so-called' in front of the name.
Re:Massive Drop In iPod Demand (Score:3, Insightful)
Re:Massive Drop In iPod Demand (Score:1, Insightful)
Why would you make such an obviously false claim when the iPod sales figures show EXACTLY the opposite of what you are claiming in a chart just a couple posts above you?
iPod sales have NEVER decreased after the holiday quarter EVER in the life of the product. And for the first time sales not only didn't continue to accelerate after the holidays, they DROPPED 40% and you are trying to claim that is normal???
A 10% drop in sales would be major bad news for Apple.
A 40% is huge. Especially mixed with the warning they are giving on next quarters sales already.