Most Search Engine Users Stop at Page 3

ambient12 writes "The BBC reports on a study saying that, despite the depth of content internet search providers offer, most people stop at page 3 or earlier." From the article: "It also found that a third of users linked companies in the first page of results with top brands. The study surveyed 2,369 people from a US online consumer panel. It also found 62% of those surveyed clicked on a result on the first page, up from 48% in 2002. Some 90% of consumers clicked on a link in these pages, up from 81% in 2002. "

What I do

[mboverload]

If it's not on the first page of Google, it doesn't exist.

can you blame them?

[Anonymous Coward]

I mean, honestly now, who wouldn't stop at page 3 [wikipedia.org]?

Well, yeah

[Digital Vomit]

Isn't that where the hot chick is [wikipedia.org]?

Re:Well, duh.

[Tackhead]

> In other news, nobody likes to grovel through page after page of marginally-relevant crap.

Welcome to Slashdot!

I always stop at Page3

[Rapier]

I couldn't stop laughing when I read that headline... I hadn't looked at Page3.com [page3.com] for a long time, but definitly a good place to stop.

Re:Well, duh.

[skwirlmaster]

Lets rephrase this Title a bit to give a better picture of what is really being said.

Most Search Engine Users Stop after the first 60 hits

3 pages seems a lot smaller than 30 hits, but most search engines return around 20 hits per page. Another case of fun with numbers being used to dress up a non-article.

Re:Well, duh.

[susano_otter]

Which is why I step through the top results until I find a good one.

I just don't keep stepping through results until I've found several good ones. I'm not googling to do real research; I'm googling to satisfy idle curiosity.

If I were doing real research, I'd use Wikipedia.