prostoalex writes "The New York Times is running an article on how newspapers around the country find their Web sites more dependent on search engines than before. The unexpected effect? Witty double entendres, allusions and sarcastic remarks are rewritten into boring straight-to-the-point headlines that rank higher on search engines and news-specific search engines. From the article: 'About a year ago, The Sacramento Bee changed online section titles. "Real Estate" became "Homes," "Scene" turned into "Lifestyle," and dining information found in newsprint under "Taste," is online under "Taste/Food."'"