New Tool Tracks Online Media Consumption 71
Carl Bialik writes "Technology and market research company BigChampagne is introducing a measurement tool called BCDash to let media companies quickly track how people -- legally or illegally -- use their products online. BigChampagne said BCDash will bring together data from AOL, Yahoo Music, iTunes, and Wal-Mart, along with estimates of illegal file sharing activity for specific titles. It's meant as a marketing tool, the WSJ reports: 'Media companies have often been caught flat-footed when a video or song takes off online. By the time they try to capitalize on it, the opportunity often has passed.'"
Real or **AA WAGs? (Score:4, Funny)
It will be interesting to see how realistic their estimates are, or if every man, woman, and child on the planet is thought to bw trying to download Ashlee Simpson's latest wailings.
Tracking "illegal" file sharing? (Score:5, Funny)
BCDash, soon to be followed by.. (Score:5, Funny)
a better proposal... (Score:3, Funny)
Re:Tracking "illegal" file sharing? (Score:3, Funny)
What do you mean "get us to go along with..."?
Doesn't everyone like Milli Vanilli?
Why are looking at me like that?