Next Generation reports that Blizzard COO Paul Sims has dispelled any ideas that their hit MMOG would appear on the Xbox 360. From the article: "WoW is built as a PC gaming experience. Porting PC games to console often compromises games, and we'd never allow the WoW gameplay experience to suffer ... Also, it's important to us that the entire player base is able to play together. Microsoft's Xbox Live architecture is very protected from all sorts of outside influence, so shared play between 360 and PC owners would be very tough. We wouldn't even consider WoW for 360 unless we could overcome that hurdle."