Interactive Commercial Utilizes Tivo Features 165
scrow writes "Marketing officers at Kentucky Fried Chicken's Yum! Brands Inc. have developed a commercial containing a hidden message for the viewers to find using their DVR systems. The aim is to combat the use of DVR devices, like Tivo, to skip advertising by introducing interactivity."
interactivity? (Score:5, Interesting)
On the rare occasion I watch TV, I don't want to like, interact with the commercials. that's stupid.
Oblig Profit! (Score:4, Interesting)
1. Make ads for TV
2. Slowly make them more annoying
3. Discover that people are avoiding your ads like the plague
4. Try to subvert to force said people to watch your ads
5. ???
6. Profit!
Re:A few things (Score:4, Interesting)
This is designed to entice people who ordinarily skip over commercials to actually watch them. TV commercials are all about creating brand awareness. If you don't have a DVR, you become aware of the brand by being forced to sit through their commercials. If you do have a DVR, presumably you need some sort of extra incentive (like a chance at a free sandwich) to watch the commercial.
Re:Oblig Profit! (Score:4, Interesting)
5. ???
People buy the product? Not everything is a dot com business model you know. I think the plan is pretty smart. It got some free advertising on Slashdot. Maybe other companies will start hiding things (like details for entering a sweepstakes) in commercials.
Not watching adverts? That is stealing (Score:2, Interesting)