CmdrTaco from the escalating-the-battle dept.
Art Vanderlay writes "Yahoo is launching the much anticipated ad network for small Web publishers today, intended to strengthen its hand against rival Google, a source familiar with the plan told CNET.
The service will undoubtedly turn up the heat in Yahoo and Google's ongoing rivalry to dominate Web advertising. Syndicated search revenue for Google was $630 million, of Google's $1.38 billion in revenue in the second quarter of 2005."
Trying to be happy is like trying to build a machine for which the only
specification is that it should run noiselessly.