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Games As The New Advertising Frontier 33

Posted by Zonk
from the dance-dance-mcdonald's-mix dept.
TechnoPulp wrote to mention an article running on the CBS News site discussing Gaming and the New Advertising Frontier. From the article: "Advertising in video games isn't like marketing on television or radio. Since each video game title is a world unto itself, advertisements placed inside that world can pollute it and make it uninhabitable. Gamers won't touch it if it becomes fouled with evil ads. To that end, there are companies whose business is to guide other businesses through the gaming universe. Two such chaperons are IGN Entertainment and Massive Inc."
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Games As The New Advertising Frontier

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  • Splinter Cell (Score:4, Interesting)

    by Scutter (18425) on Wednesday June 08, 2005 @05:26PM (#12762087) Journal
    I just played through SC: Chaos Theory and it had a lot of ads in it as well. They were portrayed as soda machines, wall posters, etc. They were obtrusive in that the non-ads were blurry and out of focus. For example, two soda machines side-by-side, one was a Sprite machine, the other one apparently sold "a suffusion of yellow". So instead of contributing to the immersion by making the virtual world more "real", it just called attention to the fact that it was a product-placement ad and annoyed me instead. I would have preferred two Sprite machines, or perhaps one Sprite and one Coke or something.

    One in-game ad I *did* like, though, was the brightly-lit Axe cologne neon billboard that you had to sneak across while several guards wandered about. I had to shoot the neon out to make it dark enough... ;)
  • by badasscat (563442) <basscadet75@y[ ]o.com ['aho' in gap]> on Wednesday June 08, 2005 @05:45PM (#12762269)
    gamers won't touch it if it becomes fouled with evil ads.

    Any examples of gamers not buying any game because it had advertising in it, much less ALL, a majority, or a plurality even?


    All he said was "gamers", which by definition means any number above two.

    I'm one. Anyone else want to volunteer and turn this into a true factual statement?

    Note that examples are not necessary, as he's speaking in future tense. But I certainly will not buy any game that is "fouled with evil ads" (which I take to mean pretty well overrun with them... one or two unobtrusive billboards in a city in a game is not going to bother me).

If you had better tools, you could more effectively demonstrate your total incompetence.

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