Filtering RSS Through Your Social Web 77
museumpeace writes "Cory Lok assesses the methods, competition and prospects of Rojo, a venture-funded startup RSS aggregator. The brief article is interesting to me because it tries to explain how this and similar uses of a social network harnessed by web search techniques can perform relevance-tuning that will save me from drowning in the tidal wave of blogged newsbits that I find so addicting. They are using a viral marketing approach of spreading membership by invitations from existing members."
blogger addiction... (Score:2, Informative)
slashdot addition is perfectly normal, though.
RSS is next the big thing. (Score:2, Informative)
Not if its on Rojo (Score:2, Informative)
Re:"viral"? (Score:3, Informative)
You're wrong. It most certainly is viral. As someone in advertising, allow me to explain what the jargon means. "Viral marketing" means that it gets marketed via word of mouth. It doesn't matter if its controlled or not, it simply means that people hear about it from each other instead of traditional advertising.