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Spam-maker Hormel Spends to Reclaim Name 201

Posted by CmdrTaco
from the ain't-gonna-happen dept.
An anonymous reader writes "Hormel, the company behind Spam (the meat product, not the unsolicited email), is launching an advertising campaign in Europe in an attempt to remind people it has been around a lot longer than offers of generic Viagra and fake Rolex watches. The BBC claims it will cost Hormel £2m."
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Spam-maker Hormel Spends to Reclaim Name

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  • by sczimme (603413) on Tuesday November 02, 2004 @12:12PM (#10700346)

    The folks at Hormel have asked that people spell the name correctly when referring to their meat product - in all capital letters, i.e. SPAM.

    See their Legal and Copyright Info page [spam.com].
  • Ubiquitous Spam (Score:2, Interesting)

    by krkelly25 (814065) on Tuesday November 02, 2004 @12:27PM (#10700460)
    "Seattle attorney Derek A Newman added: 'Spam has become ubiquitous throughout the world to describe unsolicited commercial email. No company can claim trademark rights on a generic term.'" Ah, but SPAM has been around since the 1930s...long before Al Gore invented the Internet.
  • by freedom_india (780002) on Tuesday November 02, 2004 @12:34PM (#10700494) Homepage Journal
    This is bound to backfire on the company.

    Till now people who had no knowledge about this company will now assume this is the company that makes Meat AND also sends Spam email....

  • Re:Bloody Vikings!! (Score:3, Interesting)

    by evilviper (135110) on Tuesday November 02, 2004 @01:15PM (#10700787) Journal
    I really don't get the Spam jokes. It's cooked, seasoned pork shoulder. What's so amazing about that? It's quite obviously pork, because it tastes quite similar to ham, and nothing like any other animal.

    Mystery-meat jokes belong to hot dogs, not spam.
  • Slice it thin and fry it heavily, and it tastes like bacon. I should check sometime if it's healthier or cheaper than bacon...

    Shred it, along with cheddar cheese and mix with relish and mayo and/or Miriacle Whip, and you've got Spam Salad, which is good for sandwiches. Grocery store delis frequently sell "Ham sandwich spread", which is similar.

    Bake it with a glaze made of apple cider vinegar, brown sugar, cinnamon and clove, and you have Baked Spam, which my parents make occasionally. I've co-opted the glaze for ham steaks, but since realized that the Spam has a better texture.
  • Re:"It's a meat!" (Score:3, Interesting)

    by Eil (82413) on Tuesday November 02, 2004 @01:59PM (#10701297) Homepage Journal

    This isn't the first time that a food company has gotten all up-in-arms over the use of one of their trademarks.

    In 2001, Pillsbury sent a cease-and-decist order [salon.com] to a numerous number of colleges IT companies detesting their use of the term "bake-off" to mean an event where developers get together to test their latest code and networking protocols.

    Talk about silly. At least SPAM is actually a trademark and was never a commonly-used word well before it became "protected" by corporate interests.
  • by UrgleHoth (50415) on Tuesday November 02, 2004 @02:02PM (#10701324) Homepage
    On flavors, does this make tofu anti-Spam? Or is Spam anti-tofu? If you put them in the same room and let them fight it out..?

    wouldn't it make sense for Hormel to just drop that product line altogether?

    It seems that people actualy DO BUY Spam. We see it on the grocery shelves. If consumers didn't buy it, The supermarkets would not stock it, as shelfspace is valuable. So if people didnt buy it, I'd wager that the stores would stop buying it too. In that case, Hormel would have to go through direct marketing channels to sell Spam.
  • Spam and Spy Planes (Score:4, Interesting)

    by eutychus_awakes (607787) on Tuesday November 02, 2004 @02:07PM (#10701401)
    This reminds me of a story told by Ben Rich, the head of Lockheed's Skunk Works [lmaeronautics.com] during the late 70s through the early 90s. One of the first projects they had under his tenure was to re-open the U2 spy plane assembly line and produce some new, updated versions of the airplane. However, the Air Force didn't want the bad vibe associated with funding new spy plane work (especially from our allies and not-so allies), so they required that the new airplane be called the "TR-1," hopefully shielding themselves from the cloak-and-dagger stigma associated with the old U2. As Ben Rich tells the story, when the press got hold of the news, they immediately took to calling the new airplane the "TR-1 Spy Plane." Nowadays, they don't even bother with the TR-1 part, and just refer to it as the U2 again.

    Poor Hormel. Spam will ALWAYS be Spam, I'm afraid.
  • by DrBobcf (632403) <bobcf@yahoo.com> on Tuesday November 02, 2004 @03:31PM (#10702690)
    My dear Sir I fear you have a mix up in your pragraph. Tofu is the zero element, actually a negative element. It has texture that makes library paste seem heavenly.
    People don't realize that tofu is a much better fertilizer - its already pre-digested.

    And remember that Old Testiment probverb; If God didn't want us to eat animals, why did he make them out of meat?!

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