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The Almighty Buck

Google Files for IPO 408

bobwyman manages to be the first to submit this story, apparently by using his own web service: "Well, the PubSub.com SEC Edgar notification system just sent a message a few minutes ago saying that Google has finally filed their S-1 to go public. See: Google's S-1 which was accepted by the SEC at 2004-04-29T13:53:49-04:00. If you had had a PubSub.com SEC Edgar subscription, you would have been one of the first to see this filing."
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Google Files for IPO

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  • More information (Score:5, Informative)

    by tiltowait ( 306189 ) on Thursday April 29, 2004 @02:56PM (#9010330) Homepage Journal

    "In the filing, Google said that it generated revenues of $961.9 million in 2003 and reported a net profit of $106.5 million. Sales rose 177 percent from a year ago although earnings increased by just 6 percent." - LISnews.com [lisnews.com].

    More stories are available from CNN [cnn.com] and The Associated Press [nwsource.com].

  • by nacturation ( 646836 ) <nacturation AT gmail DOT com> on Thursday April 29, 2004 @02:58PM (#9010392) Journal
    ...try this one [com.com] from the good old boys at .com.com.com.com.
  • The Most Info (Score:5, Informative)

    by TheFlyingGoat ( 161967 ) on Thursday April 29, 2004 @03:00PM (#9010457) Homepage Journal
    Right from the horse's mouth [google.com]. There's already a crapload of articles. Of note, they're doing a Dutch Auction IPO and want to earn $2.7B, although speculation puts this closer to $20B. The underwriters are Morgan Stanley and Credit Suisse First Boston.
  • Text of the Filing (Score:2, Informative)

    by pumpknhd ( 575415 ) on Thursday April 29, 2004 @03:01PM (#9010459)
    Here's the actual text [sec.gov] of Google's filing to the Security Exchange Commission
  • Risks (Score:5, Informative)

    by cwis42 ( 563232 ) <<rf.eerf> <ta> <siwc>> on Thursday April 29, 2004 @03:03PM (#9010494)

    Risks Related to Our Business and Industry

    [...]

    We face significant competition from Microsoft and Yahoo.

    We face competition from other Internet companies, including web search providers, Internet advertising companies and destination web sites that may also bundle their services with Internet access.

  • by Adam9 ( 93947 ) on Thursday April 29, 2004 @03:05PM (#9010530) Journal
    You'll have to wait a few months [yahoo.com] before you can buy any stock.
  • Re:Too much hype (Score:5, Informative)

    by TheFlyingGoat ( 161967 ) on Thursday April 29, 2004 @03:07PM (#9010574) Homepage Journal
    Look into [msn.com] how a Dutch auction IPO works, which is how Google will be doing this. It is a much smarter method for a dot-com type company, especially when people are afraid that the stock will be overpriced. They're doing this the right way.
  • by dankinit ( 131249 ) * on Thursday April 29, 2004 @03:09PM (#9010601) Journal
    Not to worry, as the filing states:

    "As a private company, we have concentrated on the long term, and this has served us well. As a public company, we will do the same," the letter states.

    "In our opinion, outside pressures too often tempt companies to sacrifice long-term opportunities to meet quarterly market expectations. Sometimes this pressure has caused companies to manipulate financial results in order to 'make their quarter.' In Warren Buffett's words, 'We won't smooth quarterly or annual results: If earnings figures are lumpy when they reach headquarters, they will be lumpy when they reach you."
  • by cybrthng ( 22291 ) on Thursday April 29, 2004 @03:09PM (#9010605) Homepage Journal
    http://www.mozdex.com :)

    Search engine built on Open Source technologies and will never have to worry about coming too corporate.

    Goal is to use an open api, open algorithm and disclose everything there is about search and search technologies. Will even be launching a blog shortly.

    Well, this isn't about the Google IPO, but it is about an open source project with ambitions to play the game google does without all the corporate mumbo jumbo and no need to IPO.

    Index is about 50 million pages during beta but we are about to roll out our 250 million page corpus.

    Let us know what you think :)
  • Rich get Richer (Score:2, Informative)

    by Anonymous Coward on Thursday April 29, 2004 @03:14PM (#9010683)
    Interesting El Reg [theregister.co.uk] article claiming Arnold Schwarzenegger Henry Kissinger and other dubious characters were offered first dibs on an IPO.

    NY TIMES article for the registration impaired.

    Google Goes Public? The Rich Get Richer By GARY RIVLIN

    tiger Woods has his small stake. So do Shaquille O'Neal, Henry A. Kissinger and Arnold Schwarzenegger. All can be counted among that small club of people lucky enough to own a sliver of Google, one of the hottest companies in Silicon Valley and what could be the hottest deal on Wall Street this year.

    Michael S. Ovitz, once a top Hollywood agent, pulled strings in an effort to enter a pool that was being offered to a group of rich investors and would eventually own a small piece of Google. But that was in the late 1990's, and apparently his star was already fading. Mr. Ovitz was turned away.

    The question of if and when Google, the world's most popular search engine, might finally proceed with an initial offering of shares to the public has captivated Silicon Valley in recent days. That is because it nears a deadline this week to provide a financial disclosure document required under the 1934 securities law.

    The company has not declared its intentions, but Google is the most anticipated public offering since the dot-com bubble burst four years ago.

    People speculate. People dream. And if the numbers are to be believed, people will drool. The current prediction is that Google, if it decides to sell shares to investors this year, would probably end up with a market value of $20 billion to $25 billion by the end of its first day as a publicly traded company.

    A $25 billion market value would instantly make Google worth more than Lockheed Martin, the big military contractor; Federal Express, the package delivery service; or Nike, the sports clothing maker.

    As a great many people have learned the hard way in recent years, things don't always happen as the experts predict, especially when a company is involved in the high-risk realm of technology.

    "It's bound to happen," Andy Bechtolsheim, who was the first person outside the company to invest in Google, said of the long-awaited public offering. Mr. Bechtolsheim, a founder of Sun Microsystems, said he owns a little more than 1 percent of Google. Assuming a huge opening day, the $200,000 he invested in Google in 1998 could be worth at least $300 million. Not everyone would fare as well. Many own a small stake in Google through an investment syndicate that included lots of Internet failures, and would stand to make only a modest profit on their total investment, if anything.

    The list of those expected to profit handsomely if Google proceeds with an initial public offering certainly includes the usual suspects. Start with the company's two young founders, Sergey Brin and Larry Page, who started Google as graduate students at Stanford and are known affectionately as "the boys" among Silicon Valley insiders.

    Mr. Brin and Mr. Page, now in their early 30's, together own an estimated one-third to one half of Google, depending on which insider's number deserves credence.

    "In a way, it doesn't make a difference whether the boys own a third of the company or half," said a Silicon Valley venture capitalist who spoke on the condition he not be identified because Google is a secretive company. "We're all living in a Google world now. You can safely say," he said, that "both of them will be worth in the many billions."

    Kleiner Perkins Caufield & Byers and Sequoia Capital, the two venture capital firms that invested in Google in June 1999, just as Google was becoming a daily tool of the digital elite, each own 11 percent to 14 percent of the company, several Silicon Valley venture capitalists say.

    The list of institutions that stand to make a small fortune from Google includes two of its potential rivals, America Online, now part of Ti
  • by Prince Vegeta SSJ4 ( 718736 ) on Thursday April 29, 2004 @03:16PM (#9010696)
    HERE [marketwatch.com] is the link
  • Long Live Google! (Score:5, Informative)

    by ZackSchil ( 560462 ) on Thursday April 29, 2004 @03:20PM (#9010756)
    News.com.com reports [com.com] that you are wrong. To quote:

    In an unusual provision for a technology company, Google will create two classes of shares with different voting rights, a move that aims to guarantee founders Larry Page and Sergey Brin will maintain decision-making authority...

    "In our opinion, outside pressures too often tempt companies to sacrifice long-term opportunities to meet quarterly market expectations. Sometimes this pressure has caused companies to manipulate financial results in order to 'make their quarter.' In Warren Buffett's words, 'We won't smooth quarterly or annual results: If earnings figures are lumpy when they reach headquarters, they will be lumpy when they reach you."

    The founders have also fought to maintain their control over the company even as it hired Chief Executive Officer Eric Schmidt in 2000. According to the document, Page and Brin said that they will run the company as a "triumvirate."
  • by WallaceSz ( 643543 ) on Thursday April 29, 2004 @03:30PM (#9010894)
    With GMail, Froogle and Personalized search, they seem to be well-positioned for their IPO. Even their API is now starting to bear fruit, with third-party Google Alert [googlealert.com] about to launch a commercial service.

    What will they think of next?

  • Google IPO links (Score:4, Informative)

    by phazei ( 559785 ) on Thursday April 29, 2004 @03:30PM (#9010896)
    http://google-ipo.com/

    That site has been around for a while, a unofficial google ipo watch.

    Useful.
  • by Pranjal ( 624521 ) on Thursday April 29, 2004 @03:33PM (#9010942)


    This will stop your worries

    In an unusual provision for a technology company, Google will create two classes of shares with different voting rights, a move that aims to guarantee founders Larry Page and Sergey Brin will maintain decision-making authority. Such structures have proven beneficial in media companies, such as The New York Times, the filing states.

    So this mean Larry and Sergey will still drive Google and everyone knows how they work. I don't think they will just react how wall street wants them to react.
  • by Anonymous Coward on Thursday April 29, 2004 @03:34PM (#9010958)
    Don't click on parent link unless you like 5000 old men gay porn windows on your screen.

  • by MindStalker ( 22827 ) <mindstalker@[ ]il.com ['gma' in gap]> on Thursday April 29, 2004 @03:36PM (#9010982) Journal
    Wrong, to quote: ZackSchil (560462)

    News.com.com reports [com.com] that you are wrong. To quote:

    In an unusual provision for a technology company, Google will create two classes of shares with different voting rights, a move that aims to guarantee founders Larry Page and Sergey Brin will maintain decision-making authority...

    "In our opinion, outside pressures too often tempt companies to sacrifice long-term opportunities to meet quarterly market expectations. Sometimes this pressure has caused companies to manipulate financial results in order to 'make their quarter.' In Warren Buffett's words, 'We won't smooth quarterly or annual results: If earnings figures are lumpy when they reach headquarters, they will be lumpy when they reach you."

    The founders have also fought to maintain their control over the company even as it hired Chief Executive Officer Eric Schmidt in 2000. According to the document, Page and Brin said that they will run the company as a "triumvirate."
  • by Ars-Fartsica ( 166957 ) on Thursday April 29, 2004 @03:37PM (#9010995)
    NASDAQ is already in a declining pattern, breaking most of its moving averages in a downward position. Google will have the privilege of IPO'ing into a general market selloff.
  • Re:Too much hype (Score:2, Informative)

    by Anonymous Coward on Thursday April 29, 2004 @03:37PM (#9011000)
    Typically, it is not possible to short sell a stock within the first 60 or so days after its IPO. In order to sell a stock short, you need to borrow the shares from someone else.
  • Ticker (Score:2, Informative)

    by sbpope ( 738267 ) on Thursday April 29, 2004 @03:38PM (#9011009)
    I myself have been wondering what their ticker might be too. GOO seems like a good call, as GOOG just seems kinda stupid, except for the fact it's a one of those words, can't think of the name... palandrome or whatever. Sadly, G is already taken by Gillette. Even GG, GGG, and GGGG are taken. Even if they wanted to go back to the roaring 90's, GCOM is taken too. Dang, forget domain name squatting, sounds like a good buisness in ticker squatting.
  • by Anonymous Coward on Thursday April 29, 2004 @03:52PM (#9011234)
    From the "owner's manual" in the S-1. Read the rest at http://www.sec.gov/Archives/edgar/data/1288776/000 119312504073639/ds1.htm#toc16167_1

    LONG TERM FOCUS

    As a private company, we have concentrated on the long term, and this has served us well. As a public company, we will do the same. In our opinion, outside pressures too often tempt companies to sacrifice long-term opportunities to meet quarterly market expectations. Sometimes this pressure has caused companies to manipulate financial results in order to "make their quarter." In Warren Buffett's words, "We won't 'smooth' quarterly or annual results: If earnings figures are lumpy when they reach headquarters, they will be lumpy when they reach you."

    If opportunities arise that might cause us to sacrifice short term results but are in the best long term interest of our shareholders, we will take those opportunities. We will have the fortitude to do this. We would request that our shareholders take the long term view.

    Many companies are under pressure to keep their earnings in line with analysts' forecasts. Therefore, they often accept smaller, but predictable, earnings rather than larger and more unpredictable returns. Sergey and I feel this is harmful, and we intend to steer in the opposite direction.

    1 Much of this was inspired by Warren Buffett's essays in his annual reports and his "An Owner's Manual" to Berkshire Hathaway shareholders.
  • Google's Release? (Score:5, Informative)

    by SeinJunkie ( 751833 ) <seinjunkie@gmail.com> on Thursday April 29, 2004 @03:57PM (#9011347) Homepage
    Just FYI... I didn't see anyone post a link to Google's Press Release [google.com] about their registration. Maybe I missed it, but there it is.
  • Re:More information (Score:3, Informative)

    by TopShelf ( 92521 ) on Thursday April 29, 2004 @04:28PM (#9011913) Homepage Journal
    They won't have to - apparently they are setting up a preferred class of stock to be held largely by the founders, which greater voting privileges so they can maintain control.

    Investors will be able to get a slice of the profits (assuming Google ever pays a dividend), but they won't run the show.
  • by Anonymous Coward on Thursday April 29, 2004 @04:37PM (#9012040)

    I plan to buy short.

    Uh, you mean *sell* short don't you? You can't short until a couple months have passed.

    There's nothing magical in Google technology and services.

    The stock market rewards revenue growth, not "magicalness" .. what's magical about Microsoft, or GE, or other big successful companies?

    It looks like Google is turning a good profit these days. And they have a corporate structure that looks like it will help keep them doing what they do best. I'm going to take a look at a their *financial statements* to decide if they are worth investing in (or shorting, or trading options). And I probably won't touch it until next year (a good company is worth owning at any time).

  • Re:More information (Score:5, Informative)

    by dgmartin98 ( 576409 ) <slashdotusername&gmail,com> on Thursday April 29, 2004 @04:48PM (#9012207)
    No, of course not.

    They have over 1900 employees [google.com]. Assuming a typical high-tech business cost of $100-200k per employee (salary + rent + computer + etc...), that's at least $190-380 million in revenue. Then you throw in their big-ass computer farms, their funky colorful office spheres [google.com], and their Grateful Dead chef [google.com]... then $980 million sounds reasonable.

    Dave

  • Re:More information (Score:2, Informative)

    by strictnein ( 318940 ) * <{strictfoo-slashdot} {at} {yahoo.com}> on Thursday April 29, 2004 @04:54PM (#9012284) Homepage Journal
    verbing isn't a word
    have a nice day

    and grow, although used incorrectly, is a verb

    Main Entry: grow
    Pronunciation: 'grO
    Function: verb

    thanks
  • by zipwow ( 1695 ) <zipwow@gmail . c om> on Thursday April 29, 2004 @05:00PM (#9012361) Homepage Journal
    See other posts... Google's IPO is going to be Dutch Auction style, not "buddies of the investment bank" style. This will be done on the internet, and anyone can particpate.

    More details are here [investors.com]

    -Zipwow
  • Re:For the minions (Score:3, Informative)

    by akuzi ( 583164 ) on Thursday April 29, 2004 @05:29PM (#9012701)
    > Anybody can purchase it as soon as it goes public.
    > Of course, the value is going to jump many
    > thousands of percent in the first minute of
    > trading,

    No it's not, the whole idea of a Dutch auction IPO is to avoid that.

  • by bobwyman ( 175558 ) on Thursday April 29, 2004 @05:31PM (#9012723) Homepage
    Google also filed a form 10-12G [sec.gov] today. This should be read in concert with the S-1.

    bob wyman
    CTO, PubSub Concepts, Inc.
    http://pubsub.com
  • Re:More information (Score:5, Informative)

    by _Sharp'r_ ( 649297 ) <sharper@@@booksunderreview...com> on Thursday April 29, 2004 @05:35PM (#9012762) Homepage Journal
    According to the prospectus:

    1. The stock class they are selling to the public will not have voting rights. The founders will keep those so that they keep control.

    2. They explicitly state that they don't plan to ever pay any dividends.

    So what exactly do you get for buying their stock again, besides knowing you own part of the company and hoping someone else wants to know that for themselves in the future?

    I mean, I love Google and all (and they make me a lot of money every day through Adsense and free search traffic), but where's the incentive to purchase their stock?

    Got to say that this is an awesome racket for the founders to bring in a ton of cash for themselves and their business without giving anything up in exchange, since all the profits just go right back into the company or anywhere else they decide them want the cash to go to.
  • Re:More information (Score:3, Informative)

    by LMariachi ( 86077 ) on Thursday April 29, 2004 @07:48PM (#9014067) Journal
    It's not a regular auction. It's similar to a Dutch auction, [ebay.com] precisely in order to avoid a few spendthrift investors with insane offering prices having too much of an effect on the actual price. From the S-1: "The clearing price is the highest price at which all of the shares offered (including shares subject to the underwriters' over-allotment option) may be sold to potential investors..." Say there are ten shares available. Bob bids $50 for 5 shares. Carol bids $80 for four shares, Ted bids $497 for one share, and Alice bids $1 for all ten shares. The closing price would be $50/share, despite Alice being a cheapskate and Ted being a fucking jackass.

    Also, there is this qualification process: "Before you can submit a bid, you will be required to qualify by obtaining a unique bidder ID and by meeting an underwriter's account eligibility and suitability requirements," but I suspect that's less to keep it in the club than to weed out the types of frivolous bids that drive up joke eBay items like "Sense of Decency, hardly used" to seventeen thousand dollars.

  • Look at their balance sheet, p.3, on the SEC link in the article.

    Take the 2003 column, add up the Costs and Expenses section, minus the Cost of Revenues, then divide by the number of employees (1907).

    This gives $261k per employee.

    If you want proof that I added the correct numbers, look at the filing, p.42-46, and you'll see that those items are primarily the employee salaries and other employee costs. There are other non-employee costs in the Sales and marketing section, such as advertising and promotional expenditures, but they are not listed as primary items. A portion of the Cost of Revenues could be arguably included as well, but I wasn't sure of the split between the cost of their data centers, and the labor associated with their operation. Therefore, I did not include them. The non-inclusion of the labor costs here would help offset the inclusion of the non-primary items in the Sales and marketing category above.

    You can also do the same thing for the first quarter of 2004 (see balance sheet), extrapolating to $380k per employee for the year. Note that on p.39, the headcount is 1907 as of March 31, 2004.

    Therefore, $380,000 per employee is a more accurate figure.

    Google is not likely the type of company where clerical and data-entry people outnumber the engineers / computer scientists.

    Oh yeah, add in the full Cost of Revenues number and you'll get the "total cost of business" you were talking about.

    Dave

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