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The Internet The Almighty Buck

Google Considering IPO Auction Online 271

HackerStickers writes "An article in the Financial Times states that Google could be considering doing their IPO online via an auction versus the standard methods of raising funds early next year. The article points out that auctioning it could bring in a larger chunk of cash for the company. Would you bid on a piece of Google?"
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Google Considering IPO Auction Online

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  • Google (Score:1, Interesting)

    by Luigi30 ( 656867 ) on Friday October 24, 2003 @06:58AM (#7298753)
    I'd buy the part with all the logos and make more.
  • Re:IPO=Death (Score:3, Interesting)

    by gfxguy ( 98788 ) on Friday October 24, 2003 @07:07AM (#7298791)
    I don't know if it equals death, but I am thinking along the same lines. Is google not the most popular search engine? Does it not make enough revenue?

    If it doesn't make enough revenue, why would investors think this is a good deal?

    If it does, why would the private owner(s) have an IPO? Sure they can make a ton of cash - but aren't they doing that now? Obviously they are tired of the business and want to get out and make a lot of cash while doing it.
  • who want's a piece? (Score:3, Interesting)

    by millette ( 56354 ) <robin@@@millette...info> on Friday October 24, 2003 @07:08AM (#7298797) Homepage Journal
    First, some hype:
    • "They could get a $100bn" stock market value, said one person involved.
    • "It will be worth $15bn-$25bn," said one person who has been involved in the process. "This has never happened before."
    Next, more hype:

    Though the company does not disclose financial information, its profits are growing rapidly and are reckoned to be running at an annual rate of about $150m on revenues of $500m.

    Anybody got a name??

  • Hell no. (Score:1, Interesting)

    by Anonymous Coward on Friday October 24, 2003 @07:09AM (#7298806)
    I love Google, but I fail to believe it will remain what it is if it goes public. Public companies are responsible to their shareholders, not the users of the Internet.
  • Re:IPO=Death (Score:2, Interesting)

    by koh ( 124962 ) on Friday October 24, 2003 @07:10AM (#7298808) Journal
    By becoming public, google loses the ability to continue with constant steady growth and innovative R&D.

    "Growth" will be expected year after year - the innovative ideas that have made google so successful will give way.

    So you say that if people obsessed with growth show up, google would magically lose the ability to grow ?

    the innovative ideas that have made google so successful will give way

    Of course you realize that google stands up as an example for many, and that doing the IPO online maybe would attract people that are in tune with google's ideals and previous strategies ?

    No, I won't bid on a share.

    By your own words, if you're not planning to be providing "constant steady growth and innovative R&D" the next few years, please do so.

  • Maybe not... (Score:2, Interesting)

    by seldolivaw ( 179178 ) * <me&seldo,com> on Friday October 24, 2003 @07:11AM (#7298811) Homepage
    Since Google is broken [google-watch.org] at the moment. I'll see if their search technology can continue to scale...
  • by millette ( 56354 ) <robin@@@millette...info> on Friday October 24, 2003 @07:11AM (#7298813) Homepage Journal
    I'm responding to this post [slashdot.org] as well, since they're a bit contradictory.
    • By becoming public, google loses the ability to continue with constant steady growth and innovative R&D
    • your company is worthless to investors unless you continually grow and grow and grow
    So, which is it?
  • Re:IPO=Death (Score:5, Interesting)

    by seschmi ( 531566 ) on Friday October 24, 2003 @07:26AM (#7298865)
    It actually depends on the expectations of the shareholders, if an IPO leads to the death of a company. Normally a company is expected to be worth a certain multiple of its earnings (or better, the cashflow, because cashflow is difficult to forge). A normal multiple would be 10, which gives me a 10% return rate (I buy the company for 100 and get 10 out of it every year). If google has USD 100 Mio of earnings, it's worth would be USD 1000 Mio, if valued this way. This of course would be a fair value, because it enables them to pay their investors an annual dividend of 10% of the stock price, even without any growth. In this scenario, they could stay in their search-engine-business, something they can (obviously) handle successful. The problem is, google will not aim at a valuation of one billion, they will aim at a valuation that is about ten times higher. And that means, they will have to grow a lot in a short time, something that will propably kill them.
  • Re:IPO=Death (Score:2, Interesting)

    by falconed ( 645790 ) on Friday October 24, 2003 @07:30AM (#7298874)
    Google would end up being controlled by Microsoft.

    You're insinuating Microsoft would do a hostile takeover of Google. IIRC, Microsoft would have to own 51% of the company by buying shares of the IPO (or acquiring them later on, etc). This is only possible if Google releases 51% of their shares when they go public. The company [yahoo.com] I work for recently went public and did not want to have to worry about a hostile takeover (we're relatively small - our competitors would gobble us up if they had the chance) so they only released ~ 30% of their shares. And they haven't become obsessed with the stock price; we're just as committed to providing quality products to our customers.

  • Re:IPO=Death (Score:4, Interesting)

    by Ab0rtRetryFail ( 549588 ) <floydruNO@SPAMhotmail.com> on Friday October 24, 2003 @07:33AM (#7298884) Homepage
    Quoth the Leftist Analysis:
    "By becoming public, google loses the ability to continue with constant steady growth and innovative R&D. These things will invariably lead to short sighted planning by the management to "make the numbers" for the next quarter, 6 months, or year. "Growth" will be expected year after year - the innovative ideas that have made google so successful will give way."

    I think that Google could still do this as a public company. There are a handful of companies now that do NOT issue quarterly guidance, focusing instead on the long-term (like they should, IMHO). These aren't small companies either -- I know Coca-cola does it. Google doesn't necesarily have to issue quarterly guidance if it doesnt want to. I think it has a commanding enough position (and certainly would have a top spot on the exchange if they went public) to not have to kowtow to the Street. I for one would LOVE a Google IPO -- the interest it would create would be tremendously beneficial to my portfolio. I don't think would signals the end of the Google we all know and love -- selling shares to the public is not the same as selling your soul. As long as Google has smart, talented people working for them, and as long as they gaze over their shoulder to see Yahoo and M$ breathing down their throat, I think they'll stay the same, IPO or not.
  • by letxa2000 ( 215841 ) on Friday October 24, 2003 @07:52AM (#7298945)
    As they said, an auction would net Google more money. That means the investor would pay more which lessens the urge to actually participate. Of course, it at least gives you the option to participate in the IPO whereas normally only good friends of important people get to participate.

    It seems, though, that an auction will mean that everyone will pay the maximum amount for the shares rather than a tempting IPO amount. So instead of some people getting in at a $10 IPO value (for example) and riding it to $100, everyone will have to pay $100 each and there will be no IPO ride.

    What this means to me that there is no pressing reason why I should participate in the IPO. Presumably the auction will set a price very close to what it will be trading at when shares become available through traditional channels, so why bother? Just wait a few days and see how the stock moves. IPOs in the past have been tempting for investors because there is an expectation it will rise quickly, so everyone wants in. If the IPO is at the "already risen" stock price then there's no rush to get in at the very beginning since a few days later will be essentially the same price on the open market.

    This only makes sense for Google, and only the owners. As someone else has said, they already have good profit and I doubt they need more to grow the company. If the company doesn't have any plans on why it needs/wants $15 billion (other than to make a few owners rich) I'd be skeptical of giving it to them.

  • Re:IPO=Death (Score:2, Interesting)

    by sdcharle ( 631718 ) on Friday October 24, 2003 @08:11AM (#7299013) Journal
    Yeah, but...

    A recent issue of Barron's points out Google has reached conditions that require it to make reports to the SEC, much like public companies are required to do. It's a 1934 law which takes affect once companies have 500 shareholders and $10 million in assets. There's a reference to it on Motley fool: Gunning for Google [fool.com]

    So, while you're right, and realize unlike some others around here that IPOs are not pure good, for Google, if they have to open up their business like this and make these reports like a public company, why not reap the financial rewards of an IPO? This is part of what's motivating them.

  • Re:IPO=Death (Score:3, Interesting)

    by I8TheWorm ( 645702 ) on Friday October 24, 2003 @08:21AM (#7299044) Journal
    Just a little bit of clarification. It's the P/E Ratio (Price to Earnings) that investors are concerned about. The average over the long haul for the S&P is about 16%. During the DotCom boom, the average P/E ratio of those companies was somewhere in the 40% range... WAY off the map. Anything bought below the norm is considered a value stock, anything above is considered a growth stock.

    Either way you slice it, the typical investor is concerned with the P/E, as you mentioned. The problem with that is if the immediate P/E drops, they tend to dump the stock pretty quickly. So if said company reinvests capital for say a new server farm, investors don't tend to look at that as a profitable move for a company, and run form it. Private companies don't have that problem, as they get the opportunity to look much further down the road.
  • Re:IPO=Death (Score:3, Interesting)

    by blizzardsoup ( 710498 ) on Friday October 24, 2003 @08:59AM (#7299285)
    By staying private they lose the ability to keep the talent on board by issuing those high-valued employees stock in the company.

    The valued employees already very likely own stock and/or stock options in the privately held Company. When private Company goes public (IPO), the private stock simply gets converted to public stock.

    Many employees now busting their humps 12+hours a day will dump their stock ASAP, call in rich, and lose quite a bit of incentive to put in more than 8 hours. I've personally seen this happen in several start-ups during the good-ole days of the bubble.

    Conversely, staying private means that the company needs to string the private-stock-option-holding employees along with the hope of eventually going public. Eventually, employees get tired of waiting and bail (if they can find a job somewhere else).

    The moral: cash is the incentive program preferred by 99% of employees.

  • Re:Yeah, I would... (Score:3, Interesting)

    by Thing 1 ( 178996 ) on Friday October 24, 2003 @09:09AM (#7299344) Journal
    It'd be even cooler if they did their IPO on eBay.

    Top that: eBay doing its IPO on eBay! (I know, I know, they're already public, don't let reality get in the way of a cool fantasy...)

  • Deja Vu? (Score:5, Interesting)

    by plasticmillion ( 649623 ) <matthew@allpeers.com> on Friday October 24, 2003 @09:23AM (#7299416) Homepage
    The interesting thing about this story is not the potentially bloated valuation that Google will aim for. Did you think that people learn from their mistakes? Come on, now! The Google founders have the right to be billionaires too, dammit. Much more relevant is the idea of using an online auction for the IPO. I guess this is common knowledge, but generally IPOs go through an investment bank like Goldman Sachs or Morgan Stanley, who feed the IPO shares to their valued customers for some artificially low price. Everyone makes money... unless, that is, you're not already rich.

    I've felt for a long time that this is an affront to capitalism (yeah, I'm a capitalist... go ahead and mod me down). The only people who make big money did essentially nothing to earn it, besides the company founders who took big risk and make less than they could since the banks keep the price down to make sure they sell the whole float.

    At the same time, we've been here before, as this Forbes article [forbes.com] from early 2001 describes. Earlier efforts to make IPOs more efficient and democratic failed. It's not clear to me whether this was due to the coincidental collapse of the tech IPO market, or whether it was the result of a coordinate sabotage effort by the big investment banks. (Or maybe, just maybe those banks really do add some value by getting their big customers to serve as market makers).

    Google has about as much market clout as I can imagine, so if they decide to go for it, this will serve as a good acid test. If the IPO goes off successfully as an online auction, this probably means that the earlier efforts were just bad timing. If it fails, I might smell a conspiracy.

  • IPO 101 Lesson (Score:2, Interesting)

    by blizzardsoup ( 710498 ) on Friday October 24, 2003 @09:29AM (#7299470)
    To those who think that Google will turn into a mindless profit-driven machine once it IPOs, here is the current board of directors for Google Inc.
    • Dr. Eric E. Schmidt, Google Inc. Chairman of the Board
    • Sergey Brin, Google Inc.
    • Larry Page, Google Inc.
    • John Doerr, Kleiner Perkins Caufield & Byers
    • Michael Moritz, Sequoia Capital
    • Ram Shriram, private investor
    The sole reason that Kleiner Perkins, Sequoia, and Mr. Shriram are represented on the board is that they invested millions in Google. I sincerely doubt that they do not want a return on that investment (especially with the millions they likely lost when the bubble burst). Google had already sold out long ago.

    Not that wanting an ROI is a bad thing (that is what make the US economy great). But assuming that a privately held company is any more or less profit driven than a publically held one is a very bad assumption indeed.

  • Google's Motivations (Score:3, Interesting)

    by kallistiblue ( 411048 ) on Friday October 24, 2003 @09:42AM (#7299574) Homepage
    I'm intrigued that google is still interestted in going public. Being a public company means that google will be working for the investors rather than doing what google does best.
    My guess is that they:
    1.go public
    2. gets lots of cash
    3. Buy back company and privitize after price comes back down.

    I also think that google is using the muscle to hopefully make some good changes to Wall Street.
    Even when things were good in '97 and '98, Wall Street's actions always looked criminal to me.

    Wall Street consistantly ended up giving companies going public only a fraction of the price that the company closed at after the first day of trading.
    Why is this a problem?
    Well a company going public is essentially selling a % of their company to raise capital.
    Let's say we have a company that we are willing to sell 20% to raise $20 million.
    To do that, I have to sell 2 million shares at $10 a share.
    If the stock closes at $20 at the end of the first day, as the IPO'd company we still only raised $20 million dollars.
    If the I-bankers did their job correctly, we could have only sold 10% of the company and still raised the same amount of cash ( $20 million ). Instead, we were forced to sell 2x as much ownership of the company as we should have.

    The investment banks pocketed all the additional money. The most common structure of an IPO is that the underwriters purchase all the stock from the IPO company and then sell it from their books as trading occurs.

    As I understand it, the biggest task a IPO underwriter performs is evaluating what a share of a stock will trade for in the market. If you look at their historical accuracy of doing this, you'll see how poor a job they do at this.

    Why does Wall Street still exist?
    Legislation

    Look at the effeciency of NYSE vs Nasdaq. No comparison.
  • by hkmwbz ( 531650 ) on Friday October 24, 2003 @10:25AM (#7299956) Journal

    (I know I may burn some karma on this, but it is worth it if I can contribute to putting an end to Everyman's lies about Google.)

    Warning: Before modding the parent post, you should know that "Everyman" is the Slashdot alias of Mr. Daniel Brandt, who owns google-watch.org [google-watch.org].

    I have pointed out many times that google-watch.org is a site full of lies and deception [slashdot.org]. The reason the site was set up in the first place was that Mr. Brandt didn't think that he got a high enough PageRank, and that his obscure pages about various subjects should rank above other, more informative and popular sources of information on the same subjects. When his obscure site with a page about Donald Rumsfeld did not get a high rank on Google for obvious reasons, he set out on a personal vendetta against the search engine.

    In other words, he is not making that site for the good of us all, but to spread FUD about Google. It is a good thing to keep an eye on powerful companies, but this is over the top - it is ridiculous.

    Before falling for Brandt's lies and deceptions, please visit Google-watch-watch.org [google-watch-watch.org], which exposes his misleading site for what it is.

    This latest post on Slashdot is just the latest post in the series of strawman arguments Mr. Brandt is using to try to destroy Google. Also, he still hasn't answered my last reply to him, where I pointed out his hypocrisy, when he complains about how Salon writes a misleading article about him [slashdot.org] (yeah, right...).

  • by TopShelf ( 92521 ) on Friday October 24, 2003 @02:09PM (#7302440) Homepage Journal
    Right - take today's IPO for Carter Holdings [yahoo.com], the maker of infant and toddler clothing, which is a good example of what we're talking about. Their IPO of 6.25 million shares was priced at $19 this morning, netting $118.75 million, but the market took it up over the $24 mark by midday. That gap of roughly $30 million represents the opportunity that an auction IPO tries to take advantage of. Under today's scenario, however, that gap in valuation went to the insiders who received the initial stock allocation then turned a quick profit on today's trading...
  • by odin53 ( 207172 ) on Friday October 24, 2003 @07:15PM (#7305310)
    That rule doesn't force Google to do an IPO; it forces it undertake reporting obligations that are tantamount to being public (without the benefit of going public). It forces an issuer to register the appropriate class of stock under the 1934 Act and thus be required to file 10-Ks, -Qs, etc. Sucks to be there, unless you've gotten the benefit from an IPO, because it's very expensive to comply with those regs -- the lawyers are expensive, the auditors are expensive, and the liability for screwing up is potentially very high.

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