Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!

 



Forgot your password?
typodupeerror
×
The Media

Digital Celebrities 292

partridge writes "Carson Daly's simulacrum is the new Max Headroom. I guess this makes Clear Channel Communications the current embodiment of Network 23? Now we just have to wait for the blipverts to start making consumer's heads explode."
This discussion has been archived. No new comments can be posted.

Digital Celebrities

Comments Filter:
  • Translation (Score:5, Informative)

    by Acidic_Diarrhea ( 641390 ) on Tuesday February 04, 2003 @05:40PM (#5226379) Homepage Journal
    Max Headroom was a television show from the 80's [I believe, I could be off with the period.]. The character named Max Headroom was completely computer generated and the evil corporation of the show was Network 23. english translation complete.

  • Re:Wha? (Score:4, Informative)

    by nomadic ( 141991 ) <nomadicworld@@@gmail...com> on Tuesday February 04, 2003 @05:40PM (#5226380) Homepage
    Old, amazingly well-done (for the time period, and medium)cyberpunk show. Main character, a reporter, had an artificial simulacrum named Max Headroom. Worked for network 23. The network created high-energy bursts of commercials that would occasionally cause people's heads to blow up. Reporter investigated. Etc.
  • by Dugsmyname ( 451987 ) <thegenericgeek@gm a i l.com> on Tuesday February 04, 2003 @05:41PM (#5226391) Homepage
    Carson Daly rose to fame as the host of "Total Request Live" on Viacom's MTV. Less well known is his side gig as a superhuman D. J. With a little help from digital editing, Mr. Daly can do a top-10 countdown show tailored to the phoned-in requests of radio listeners in 11 different cities without actually knowing which songs he is counting down.

    Mr. Daly's syndicated radio show, "Carson Daly Most Requested," is produced by Premiere Radio Networks, a unit of the broadcasting giant Clear Channel Communications. The program runs each weekday on 140 stations -- most of them owned by Clear Channel -- although only 11 receive the digitally customized version that seeks to simulate a local program.

    "Most Requested" has been on the air for nearly two years, but only recently have people not directly involved in the program become aware of the extent to which technology is allowing Mr. Daly to cozy up to local listeners. Radio experts say the program involves perhaps the most extensive use yet of digital audio processing to offer localized shows from a central location. And members of a major broadcasting union are investigating to determine whether the techniques violate local labor agreements.

    Clear Channel executives and Mr. Daly declined to discuss the program and the technology. But according to former Clear Channel employees, Mr. Daly spends several hours a week in a studio in his Manhattan apartment, reading scripts with short song introductions and longer segments of D. J. patter. His audio feed is transmitted to Los Angeles, where the show's engineers turn the segments into digital files and drop them into a database.

    With a lot of cutting and pasting, the engineers create 11 customized hourlong countdown shows for cities like New York, Philadelphia and Detroit, and two national pop and rhythm-and-blues countdowns for other markets. The customization means Mr. Daly can seem to be telling listeners in a particular city their most-requested songs for that day -- without ever seeing the city's top-10 list.

    Clear Channel has been widely criticized for its use of so-called voice-tracking technology, which enables prerecorded D. J.'s to sound to listeners in a distant city as if they were both local and live.

    Opponents of media consolidation say the technology allows Clear Channel to ignore its regulatory mandate requiring the company to have local stations serve local audiences.

    In a case that will go to trial this week, the National Labor Relations Board is charging that Clear Channel violated the contracts of the staff at WWPR-FM in New York, a hip-hop and rhythm-and-blues station known as Power 105.1. The suit argues that the station began using a voice-tracked Los Angeles D. J. without union authorization.

    The company has said that the show, "Power After Hours," was a syndicated program, which the contract allows.

    Mr. Daly's show uses technology that is similar to voice tracking, but industry experts said that the digital manipulation of the host's words and phrases is so extensive as to put the show in a league of its own.

    "This tells you that Carson Daly, as a brand and a personality, is worth the extra studio effort," said Tom Taylor, the editor of Inside Radio, an industry newsletter. "The technology has been advancing to the point where you can do that and make it sound really good."

    Steven Dunston, a sound designer and editor in Los Angeles who worked at Clear Channel's Premiere Radio unit when the Daly show began in early 2001, said he helped build its innovative database, which had tens of thousands of audio samples in it.

    He said that because Mr. Daly had only a few hours a week to devote to the program, phrases like "coming in at No. 4" were recorded once and stored in the database for reuse. The call letters and phone numbers of the 11 stations, in Mr. Daly's voice, were inserted throughout.

    "It really was fascinating from a technological angle," Mr. Dunston said. "Nothing had been done to that extent before."

    People close to the current show said its operations had changed little since it began. A spokeswoman for Premiere declined to answer questions about the production of Mr. Daly's show, saying that was proprietary information. She said Mr. Daly was unavailable for comment.

    Not all of Mr. Daly's sentences are digitally constructed. The show's writers give him longer segments, like gossip roundups and customized introductions for New York and Los Angeles. But much of the material is written with recycling in mind, so a joke about Christina Aguilera that is used to introduce the No. 3 song in Boston can be used on another day when the song is, say, No. 6 in Atlanta.

    Mr. Daly's unconventional countdown only recently caught the attention of the New York chapter of the American Federation of Television and Radio Artists, which represents broadcast personnel and opposes voice tracking. Peter Fuster, the chapter's assistant executive director, said the union had previously thought that the show was just a national countdown with local branding.

    Mr. Fuster said, "We're looking into whether the customized package that they are preparing for New York violates our collective bargaining agreement" at Z-100 (WHTZ-FM), the station that carries the show in New York. If the station is giving Mr. Daly's show a list of songs to play, that would essentially be voice tracking, which is not allowed under the contract, Mr. Fuster said.

    Mr. Daly is likely to be even more pressed for time now that he has his own late-night television talk show on NBC, "Last Call With Carson Daly." But when he needs some time off from his radio work, the database lets the countdown roll on. Before he goes on vacation, the show's producers try to make sure they have enough sound clips so his voice can introduce top-10 lists that have yet to be compiled.

    That has not always gone smoothly. Mr. Dunston, the sound designer, said that at one point a new Michael Jackson song, "You Rock My World," unexpectedly showed up on the charts. Mr. Daly was unavailable that day, and because he had never introduced a song by Mr. Jackson, the engineers had to dig through old recordings to find a segment in which he made an offhand reference to the singer. Then they hunted down bits of the song title and assembled all the pieces.

    "We had to cobble things together," Mr. Dunston said.

  • Re:Wha? (Score:4, Informative)

    by mughi ( 32874 ) on Tuesday February 04, 2003 @05:41PM (#5226396)

    Max Headroom? Network 23? WTF?

    Why, just use Google and see what you can find [google.com].

  • by Anonymous Coward on Tuesday February 04, 2003 @05:53PM (#5226507)
    The no registration required link:
    http://archives.nytimes.com/2003/02/03/technology/ 03DALY.html?pagewanted=1 [nytimes.com]

  • I have talked with someone who have worked for
    the likes of Clear Channel and other large
    multi-station broadcasters.

    This has been going on for at least two years now,
    especially with the larger chains.

    As I remember, he told me that the announcers
    would say a catalog of phrases to be digitized
    and cataloged into a data base. They would say
    each city's name; common street names, names of
    businesses, common school names, common church
    names; the list goes on.

    With this massive database of phrases (and many
    that can be used for different locals; Saint
    Mary's Church could be in Buffalo or Atlanta),
    now they can put together just about anything
    and make it 'local' to you.

    What is interesting is that many of these stations
    are becomming nothing more than a transmitter.
    Studios, productions facilities, and even sales
    and marketing have all but dissapeared from the
    local scene. All of that is done remotely.

    Local companies that want to buy ads now deal
    with the national office. They come up with a script. The script can be assembed via computer
    using the announcer's voice. Only if something unique needs to be said, does the announcer say anything. After all, Henrys' Fine Drycleaning
    has probably been used before the Henry's Fine
    Drycleaning in your hometown decides to advertise
    on the radio.

    School sports scores, news, and so forth, can be
    handled remotely.

  • by gpinzone ( 531794 ) on Tuesday February 04, 2003 @06:19PM (#5226730) Homepage Journal
    Yep, I heard on the Howard Stern show that Wolfman Jack used to prerecord his responses in advance and left it to another person to create a conversation to fit in with his canned phrases.
  • by Fugly ( 118668 ) on Tuesday February 04, 2003 @06:21PM (#5226751) Homepage
    I don't know what the norm was for sure I suppose. What I do know is that my buddy who was on the morning show for one of the bigger local radio stations here used to do all of his interviews live when they were owned by Nationwide Insurance. They were over the phone most of the time of course but they were on the air live. After they were purchased by JCorp, he was still doing most of them but not all of them live. After they were purchased by ClearChannel, I don't think any of them were live anymore though I could be wrong.

    It sucks too because he was an amazing interviewer who did stuff that you just won't here in a canned, pre-recorded interview. He has a great tape of himself doing his super exagerated Chubby Checker impersonation to Chubby Checker to get his opinion. Ok, it sounds dorky but it was hilarious, trust me. You just don't get creative stuff like that when it has to be general purpose.
  • by dcuny ( 613699 ) on Tuesday February 04, 2003 @06:27PM (#5226800)
    • Frequently celebrity interviews are mocked up from a stock tape of the celebrity answering questions with the DJ's voice dubbed between even.

    I used to scrounge around in used junk stores, and a couple times I ran across records containing pre-recorded interviews. They were great - they included the script for the DJ for the canned questions. I wish I hadn't been so poor back then; I could have bought them and ... never mind, they wouldn't fit into my CD player anyway.

    In one of my old jobs, the guy who wrote documentation had a passing resemblance to Tom Cruise. Whenever a new Cruise movie came out, he got a call from his agent to look the part and cruise the town (pun intended). Apparently it's a common scam to send out dopplegangers to get some local media buzz going.

    There are two kinds of lies. No, sorry, I lied about that.

  • by AndroidCat ( 229562 ) on Tuesday February 04, 2003 @06:37PM (#5226883) Homepage
    Narf! "American enough"? Max started in Britain. (And that weird accent he has is Canadian.) I've got the original 1h movie version.
  • Re:Wha? (Score:2, Informative)

    by MROD ( 101561 ) on Tuesday February 04, 2003 @06:53PM (#5226981) Homepage
    OK, picture this.. an alternative reality (20 seconds in the future) where law and order have broken down and the only power is wielded by huge media corporations. The ratings are measured in real time second by second and programmes are designed and implemented to get the most audience using the basest TV formats.

    Now, enter Edison Carter, the on the spot reporter for Network 23 who carries his own camera and is controlled by his director in Network 23's offices.

    Network 23 are using high intensity, high speed "blipverts" to force people to watch the commercials giving them no time to change to other channels.

    Unfortunately for Network 23, they also cause people who overdose on the blipverts to have their head explode.. it's doubly unfortunate that Edison Carter is sniffing out the story and Edison is also Network 23's highest ratings puller.. so with the help of their pet geek, they devise the idea of a virtual Edison Carter, getting rid of the original (at the body bank).

    Anyway, to cut a long story short, Max Headroom is created by a not so well transfered personality from Edison Carter after he has been knocked out when trying to escape from Network 23's underground car park, the last image he had seen was the barrier with the warning sign "Max Headroom ? feet."

    There is far more to the original 1985(?) Channel 4 production which involves the escape of both Edison Carter and Max Headroom from Network 23.

    The american market got a rejigged version which was no-where as good. The spin-off from which was The Max Headroom Show.
  • Ron Headrest (Score:2, Informative)

    by Anonymous Coward on Tuesday February 04, 2003 @06:59PM (#5227018)
    So far no one seems to have mentioned Gary Trudeau's Ronald Reagan alter-ego on "Doonesbury,"
    "Ron Headrest" [ucomics.com]:

    "I'll s-s-set up illegal covert operations and lie about them to Congress and the American p-p-people! If detected I promise to falsify documents, shred evidence and preserve plausible de-de-deniability! Then I'll take the Fifth! But with moist eyes! And selflessly ...!"
  • by NaugaHunter ( 639364 ) on Tuesday February 04, 2003 @07:09PM (#5227100)
    The problem is CC is passing it off as a local program. Governments and corporations fight free press mainly because it's much harder to oppose the unknown. What is really needed is to ensure the program is clearly announced as a syndicated program, whether or not it is tailored for the local song order. Without knowledge, people aren't really voting for or against it, they're just assuming Carson did a whole show just for their town, and support or don't support based on that erroneous assumption.

    Shooting the whole story down because it was brought up by a union is fairly short-sighted. Obviously, they are going to try to fight for their members - that's the whole point of a union. Granted, fighting for another hour for a local DJ is less grandiose than fighting for safe working conditions. Union's can do stupid things. There's one grocery worker union here that pickets a Super-K, even though the workers inside don't want to be union. And that shipping shutdown a few months ago. So while whether we should or shouldn't care about the union is one issue, truth in broadcasting is the larger issue.
  • by susano_otter ( 123650 ) on Tuesday February 04, 2003 @07:18PM (#5227173) Homepage
    Um, everybody does this. That's how most radio stations get interviews with artists: they receive a CD with all the artist's interview answers recorded as separate tracks, and the liner notes are the complete script, with questions and answers highlighted. The local DJ reads from his part of the script (the questions), and then queues up the right answer tracks in response.

    What? You thought that rockstars personally visited every radio station in from here to Springfield? Bwahahaha!

  • by luciensims ( 184553 ) on Wednesday February 05, 2003 @01:09AM (#5229076) Homepage
    Allow me to present to you the opposite of just about every complaint you have, and the finest radio station on the face of the planet: Triple J.

    It's an Australian government funded station. It has good hosts, no ads, and no set playlists. They pimp local music constantly, and hold competitions in cities and towns around Australia to get airplay and studio time. Silverchair is the first example off the top of my head of a band that came from these competitions.

    There is no finer radio station anywhere I've ever been. Check it out online and get more info at http://triplej.abc.net.au -- if you're a music lover, you won't regret it.

Software production is assumed to be a line function, but it is run like a staff function. -- Paul Licker

Working...