I've never cared for the term "blog," but gee, I can't really argue with the idea of a siteful of short newsy items updated several times a day. And everyone seems to agree Blogger is a great way to run your own such site, much better than the crappy alternatives. As Dan Bricklin says, "I didn't like the idea of Blogger being lost in the dotCom crash. Personal web sites were growing and important." So he got his company Trellix to license it. Go check out his account "How The Blogger Deal Happened" (and/or read the press release).