Journal JackJudge's Journal: An alternative to cinemas ?
As others have pointed out, the movie industry is on to a bit of a cash cow here. Some people will pay (per head) to see a movie in the theatres then again a few months later to rent / buy it, so why would they willingly kill off one of those revenue streams ?
But what if they could replace it instead ?
What if I could download a DRM controlled, time-bombed copy of the movie to watch once only, but at a time of my choosing in the comfort of my own home ? I'd pay for that.
The DRM mechanisms (sh)could allow the film to be watched once within three days of download. I should be allowed to pause, rewind and fast-forward, but the film can only be loaded once into media playing software. I'd expect the studio to shovel in a load of ads and trailers at the begining, and they'd prolly stop me skipping these ads, fair enough I can live with that, but only if the ads are relevant to me at least on a geographical basis. I live in the UK, so hearing about Best Buy's biggest ever sale is about as useful to me as a chocolate teapot.
The downside for the studios with this model is that I'm paying once to watch the movie and I could have a living room full of friends and family, they're not getting a fee per viewer as they do in the cinemas.
But on the flipside their audience would now be expanded to include single parents, shift workers, housebound and disabled folks, people who live too far away from their nearest cinema for a trip to be anything other than the rarest of treats. Someone would have to do a proper survey but I'm guessing they'd attract more viewers than they'd lose with a fee-per-head pricing structure
An alternative to cinemas ? More Login
An alternative to cinemas ?
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