adzoox's Journal: Apple Is Gaining Marketshare for different reasons (Updated)

I'm getting tired of these analysts saying Apple is gaining marketshare because of the iPod and a little because of the iMac.

These are a few of the REAL reasons:

- MacMini / iBook G4
- Lower prices on Macs
- Consistent positive customer service rankings
- Consistent quality and user experience
- More people finding that Apple support is immense on net
- Stores
- Clean stores
- More stores
- No handwritten signs, no gimmicky sales
- People are honestly seeking alternatives to Microsoft
- Linuxheads are finding that the MacOS is just as powerful
- Community/Grassroots support
- Artist bandwagoning / idol worship

I discuss a little of this in the current JackWhispers article

Stores?

[turg]

I haven't bought a computer from a computer store in 10 or 15 years, I think.

Re:Stores?

[adzoox]

Yes, but have you been to an Apple Store?

Honestly, they are nothing about buying a computer at all.

They are technology showcases, training centers, community awareness/togetherness venues.

All of that may not be your cup of tea - but it's quite fun to be part of an Apple Store Event if you ask me.