Jeremiah Cornelius's Journal: Orwellian

i. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
ii. Never use a long word where a short one will do.
iii. If it is possible to cut a word out, always cut it out.
iv. Never use the passive where you can use the active.
v. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
vi. Break any of these rules sooner than say anything outright barbarous.

On the other hand

[smittyoneeach]

When writing for an unknown audience repetition is key. Stating the point again in alternate terms can help clarify. "Running the argument by a third time is heap powerful," said Chief Deadhorse Flogger.