brentlaminack's Journal: Marketing Books

Just finished the latest edition of Marketing Without Advertising by Raspberry and Phillips. One of the many fine books from Nolo Press. I'd read the first edition many years before, but this includes Internet marketing. It's still one of the definitive books around. My main nit with the updated work is their lack of examples in the Internet chapters. The rest of the book has lots of real-world examples, but the new chapters are a bit weak in that area. Still, it's a good, solid, common-sense approach to business marketing.