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yakatz's Journal: New bad marketing move from Palm 2

Journal by yakatz
Wired report on leaked palm documents

New Palm document shows prices and plans for Palm Pre.

"We Can't Afford to Sell the Pre to the Wrong Customers"

The text appears in big pink lettering on page 11 of the guide, which explains the the Pre is not for everyone. Titled "Sell the Palm Pre to the Right Customer", the official line is that the Pre is "best suited for non-IT Centric business users." That sounds to us like the Pre isn't up to the job of being a proper business smartphone, and it's for the exact same reason that the iPhone was a hopeless business phone on launch -- web apps.

The Pre can't run proper applications, instead using the WebOS, essentially a way to run web pages locally using javascript and CSS. Rememeber the iPhone's web apps? This is the same kind of thing, albeit with local storage for offline use. Palm admits as much. The questionnaire reads thus:

  • Does your company have specific application requirements?
  • Does your line of business require specific product features on mobile devices?
  • If YES, then the Tro Pro is your best mobile device option

Yes. According to Palm, if you are a business customer, you should buy the Treo. The Pre, the much-hyped Palm-saviour, is not good enough for you.

See the entire document on Engadget

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New bad marketing move from Palm

Comments Filter:
  • If you need to move 20 tons of dirt, a shovel and a wheelbarrow aren't your best choices.

    Salespeople who don't know the right tool for the job are a burden on the entire company, making sure they don't overpromise and underdeliver is exactly what these kinds of documents are for.

    • by yakatz (1176317)
      I am all for sending out information to sales-people.
      What I am against however, is how poorly palm is handling the release of what could have been the iPhone-killer.

Committees have become so important nowadays that subcommittees have to be appointed to do the work.