Today's Wall Street Journal (queue the dinosaur media jokes) has an interesting opinion piece opinion piece on the one Mac users switch back to PC's and Windows Vista. His take? Macs are for the rich and he's cheap. And Mac users, while professing egalitarian perspectives, buy Macs and other Apple products at least in part because it does more for their self esteem. This isn't news to many of us but it's interesting to see this in a broadly read, mainstream vehicle like the Wall Street Journal.