u-bend's Journal: Re-imagined Insight to challenge Prius' ascendancy

In what probably amounts to good news for consumers eying a hybrid for their next vehicle purchase, Honda is resurrecting the "Insight" name, this time in the form of a five-seat, Prius-like hatchback. The automaker's announcement included the tantalizing statement that the cost would be "significantly below [that of] hybrids available today," but provided no further details on pricing. Although Honda may have some trouble unseating Toyota's dominance of this particular hybrid market, hopefully the Insight's reintroduction will help to make hybrid cars even more affordable to consumers. This is also welcome news to folks like myself who, after the initial flurry of excitement when the now-retired original Insight was introduced in '99, were left scratching their heads at Honda's hybrid strategy as Toyota picked up their dropped ball and ran with it.