It's a simple vocabulary game which asks you to pick the closest synonym for a word from four options. It shows you adverts, and for every word you get right they donate 10 grains of rice to the UN World Food Program. It adjusts the difficulty based on how many you've got right so far, up to a maximum of 50. I seem to be hovering around he 40±2 mark at the moment.
EDIT: I got to 47 for a bit, but then dropped down again. Still haven't made it to 48, which they claim few people beat.