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Journal gbulmash's Journal: Google AdSense Reporting Still Broken 1

Many web site owners use Google AdSense to help cover the costs of their sites or earn some money from them. But for nearly a week now, Google's reporting of exposures and clicks has been at least partially broken. I've been tracking this on my blog since I noticed one of my ad channels was reporting around 7% of what it should despite my site traffic being at normal.

Google acknowledged there were discrepancies after it became so bad you couldn't help but notice it, but they only did so on a thread in the Google Groups AdSense Troubleshooting group and have yet to offer an explanation or ETA for a fix. The next day numbers went down again, this time by a factor of 10 or so, and Google remained mum. As they started coming back up on Thursday, Google chimed back in with another "we're working on it" and that was it.

They say that this problem is just affecting specialized tracking, but isn't affecting aggregate reporting for a whole domain (basically, you're making all the money you should, but you just can't track where it's coming from in as much detail), but many webmasters are complaining of lower revenues to go with the lowered channel numbers. I know my clickthrough rate was the lowest I'd seen in months on the same day this problem was at its worst, though that could be a coincidence. Despite this, Google remains tight-lipped, giving webmasters a minimum of information and providing a minimum of reassurance (two posts in three days that merely state they know it's happening and are working on it). Hopefully they'll be more forthcoming when this is solved and they can do a postmortem on it. But, in the meantime, they're making a lot of people nervous.
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Google AdSense Reporting Still Broken

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  • I've heard that google plays the drive everybody out of a business until your the sole player, then ignore your customers and rake in the cash game very well.

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