Follow Slashdot blog updates by subscribing to our blog RSS feed

 



Forgot your password?
typodupeerror
For the out-of-band Slashdot experience (mostly headlines), follow us on Twitter, or Facebook. ×
User Journal

Daniel Dvorkin's Journal: Confronting pseudoscience in advertising

Journal by Daniel Dvorkin

The Scientist reports that UK group Sense About Science is confronting advertisers about pseudoscientific claims in health products such as "Aerobic Oxygen," "Salt Lamps," and "Activ8." They called the advertisers' customer service numbers and grilled the unfortunates on the other end of the phone about their misuse of scientific language to sell products. The project, There Goes The Science Bit, may seem a bit cruel cruel (see the PDF report for transcripts of the conversations) but it's about the only way to expose these charlatans. Now, if only someone would start doing the same with politicians ...

This discussion has been archived. No new comments can be posted.

Confronting pseudoscience in advertising

Comments Filter:

The way to make a small fortune in the commodities market is to start with a large fortune.

Working...