taketheleap's Journal: Branson offers $25M prize to fight climate change

From the article:

'British airline tycoon Richard Branson announced a $25-million prize for the first person or group to find a way to remove billions of tonnes of greenhouse gases from the atmosphere. The contest, called the Virgin Earth Challenge, will be open for five years, with a panel of judges including Branson and Gore evaluating submissions. The winner will receive $5 million US up front and the remaining $20 million after the 10-year time frame.'