Space cowboy's Journal: French Apples - golden *and* delicious ?

So, this just occurred to me. It probably ought to have occurred earlier, but hey, I'm getting on a bit these days, and since I'm blogless [oh the shame!], here is as good a place as any to post it ...

France and Apple are about to have an argument... France wants home-grown companies to have some chance of competing with Apple, and under the guise of "won't someone think of the children^W consumers", they're trying to level the playing field. (I think it's already established that I'm a cynic...)

Apple, on the other hand, see no reason to give their competition the keys to the door. As I've posted before, Apple sells a media-experience - from alpha to omega, Apple try to make it easy for people to buy itunes tunes for their ipod. This model may in fact survive this new law, any French machinations to the contrary, but from Apple's perspective, why take the risk ?

So, the French government has spoken, and apparently Apple ought to have "seen it coming"... How could a mere company have any hope of outwitting them ? Well, there's this thing called the "internet"....

Consider if Apple did a deal with the credit-card companies - they make an Apple- (or perhaps, given the 'other' Apple, iTunes-) branded credit card with the following perks:

• Now, if you're in France, you *always* get free delivery of physical Apple goods - even though it's being shipped from (wherever). Just like when you buy over $X normally.
• The previously "French" site can be re-hosted in the US (say), and users from France with Apple cards get to buy the same tunes as they currently do in France (to work around any international rights issues). You could play games with auto-recognising users at www.itunes.com to make it easier...
• They could even offer itunes-points. Let's face it, you're more likely to spend sufficiently to be able to claim a free $0.99 tune, than a 2-week holiday in Hawaii, and unlike other $0.99 "gifts", a free tune has value...

This way, Apple get to keep most of the business (all those people with ipods whose addresses Apple know) and poke the French government in the eye (all the profits that were being taxed in France are now being taxed in the US (or wherever).

From Apple's perspective, it's a better option than "pulling out of France" and sends the message that Apple aren't just going to roll-over when anyone comes knocking. The movement of the tax revenue might sway other nations not to do the same thing, as well. Sure - it's pure 'noise' in the grand scheme of things, but every trend starts with a single event, and no government likes to *lose* tax revenue...

Now Steve (perhaps that's "Mr. Jobs" to the likes of me :-) might not like it - from what I can see he's generally opposed to brand-dilution (well, duh!), but if Apple need options in the face of a hostile foreign government, perhaps it's worth considering. Just a thought :-)

Simon.