I'm UK based, and a lot of our professionals have been slow to catch up on the "blogging revolution". There's a couple of obvious reasons for that. Most professionals have little time during the day to devote to themselves, and of that little time, only a small percentage would have the interest or basic know how to use the Internet.
But in the last year or so, papers like the Guardian or Times have, from time to time, run stories to fill their respective technology sections outlining blogs, the role of bloggers and covering some juicy blogging related stories, I'm thinking here of the Rather memos, as a good example.
This has slowly led to an education of the sort of people who I'd love to write about their day to day activities, and who probably have the least amount of time to do so. They've cottoned on to the opportunities the medium has to offer, and are slowly but unmistakeably making use of them.
A particularly interesting aspect of modern British life is the health service. It's one of the biggest employers in Britain, and its one of the hardest subjects to get any accurate information on. The picture is so obscured by spin, by outright lies, by behind-the-scenes manoueverings, and by shoddy reporting, that it is difficult to see the big picture, to work out how the people IN the NHS view a lot of the government rubbish coming out, the target culture, etc. etc.
So I thought it kind of neat that I can follow a large number of different parts of the NHS by reading what the actual people who work there have to say. I can hear what standard of care GPs expect, what paperwork they have to deal with, and get some sort of insight into what their usual day is like. I can read what Ambulance men deal with daily, what they think of their latest paydeal. I can read what the dispatchers dislike, and what they have to put up with. And many more, to many to list, of varying quality slightly less than the three excellent ones referenced above.
I hate the word blog, and the mundane discourse of most of them as much as the next man, but I have to admit, when there is a good one, there's no way I'd rather spend a slow afternoon.