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Where's Sanford Wallace Now?

Posted by michael on Mon Oct 20, 2003 11:32 AM
from the good-old-days dept.
capt.Hij writes "There is a story at Fosters about Sanford Wallace who is described as once being the 'King of Spam.' The story describes how he made lots of money in the early days of the internet but got tired of fighting the spam fighters. He is now the owner of a night club in New Hampshire. Here is how he describes his life now: 'Back in the day, I used to make lots of money surrounded by computers. Now, I make lots of money surrounded by beautiful women.'" If "Sanford Wallace" doesn't ring a bell, you need to read some old stories.
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  • Not bad... by Atryn (Score:2) Monday October 20 2003, @11:33AM
    • Re:Not bad... by Carnildo (Score:1) Monday October 20 2003, @11:36AM
    • Re:Not bad... by cK-Gunslinger (Score:2) Monday October 20 2003, @11:49AM
      • Re:Not bad... by falsified (Score:1) Monday October 20 2003, @02:36PM
      • 1 reply beneath your current threshold.
    • Re:Not bad... by Politburo (Score:2) Monday October 20 2003, @12:03PM
    • Re:Not bad... by Quarters (Score:2) Monday October 20 2003, @12:11PM
      • Re:Not bad... by D4MO (Score:1) Monday October 20 2003, @12:52PM
        • Re:Not bad... by ncc74656 (Score:2) Monday October 20 2003, @01:16PM
          • Re:Not bad... by gilleyj (Score:1) Monday October 20 2003, @01:42PM
    • Re:Not bad... by ePhil_One (Score:2) Monday October 20 2003, @12:35PM
      • 1 reply beneath your current threshold.
    • Re:Not bad... by DNS-and-BIND (Score:2) Monday October 20 2003, @03:45PM
    • 1 reply beneath your current threshold.
  • Sounds cool. But AFAIK the average lifespan of nightclub owners is pretty short. Also, it's like working in a PC shop. Eventually the nice bodywork all looks the same.

    Sigh. I should be so unlucky.
  • Women? by Takara (Score:1) Monday October 20 2003, @11:35AM
    • Re:Women? by Trigun (Score:2) Monday October 20 2003, @11:42AM
      • Re:Women? by BigBir3d (Score:1) Monday October 20 2003, @01:55PM
  • by shik0me (235948) on Monday October 20 2003, @11:35AM (#7261209)
    He went from from silicon to silicone :)
  • AAAA! Spamford! by Cyclometh (Score:2) Monday October 20 2003, @11:36AM
    • 1 reply beneath your current threshold.
  • They don't care (Score:5, Insightful)

    by MoonFog (586818) on Monday October 20 2003, @11:36AM (#7261219)
    "I didn't think there was anything wrong with what I was doing. It wasn't as annoying as telemarketing, because with e-mail, I wasn't interrupting anyone's dinner," Wallace said.
    To me, this is one of the biggest problem. These people don't realise that what they are doing is wrong, or they flat out don't care. When it comes to telemarketing I can always tell them to f**k off and never call me again, har to do with a spam mail which return adress is a fake.
    • Re:They don't care (Score:5, Interesting)

      by BJZQ8 (644168) on Monday October 20 2003, @11:42AM (#7261273)
      (Last Journal: Sunday October 02 2005, @11:20PM)
      Until there is some form of "allowable" vigilantism, spam will continue to increase. I once tried to get a particular spammer to stop bombarding me with messages...and eventually, he call my ISP and said I was harassing HIM...and of course HIS spam did not stop. I tried everything I could find, from contacting his ISP to trying to contact the people he was an "affiliate" for...nothing worked. That's one thing that an anti-spam bill should allow...even if we can't track down their servers in China or Thailand, we can darn well find the home of the original criminals, which are almost always in the US...and have a nice friendly conversation with them.
      [ Parent ]
      • Re:They don't care (Score:4, Informative)

        by Dimensio (311070) <darkstar@iglo[ ]om ['u.c' in gap]> on Monday October 20 2003, @12:49PM (#7261792)
        I managed to get an ISP to shut off the unending flow of spam by setting up a filter to bounce the spammers e-mails to every contact that I could find for the hosting ISP...several thousand times. After about 4000 e-mails were sent in less than an hour, the spammer disappeared from their network.

        Mind you, this was after weeks of complaint without action.
        [ Parent ]
      • Re:They don't care by fred666 (Score:1) Monday October 20 2003, @02:32PM
      • 1 reply beneath your current threshold.
    • Re:They don't care by JuggleGeek (Score:1) Monday October 20 2003, @06:59PM
  • by endeitzslash (570374) on Monday October 20 2003, @11:37AM (#7261226)
    Who gives a shit?
  • spam or girls by cnf (Score:2) Monday October 20 2003, @11:37AM
  • Already /.ed by bluekanoodle (Score:1) Monday October 20 2003, @11:38AM
  • It's already getting slow... (Score:3, Informative)

    by herrvinny (698679) on Monday October 20 2003, @11:38AM (#7261240)
    Spam king switches tune: Net ad guru finds new life running nightclub
    By NATE PARDUE

    Staff Writer

    Sanford Wallace, the owner of Plum Crazy nightclub on Route 11 in Rochester, poses at the DJ station where he spends the majority of his time. (Mark Avery/staff photo)
    ROCHESTER -- He may be known as "DJ MasterWeb" now to his nightclub regulars at Plum Crazy, but Sanford Wallace once ruled the Internet as the king of spam.

    By his own account, Wallace, who owns the hopping night spot Plum Crazy on Route 11, was, at one time, responsible for about 80 percent of direct Internet mailings sent to in-boxes around the globe.

    The mailings are popularly known as "spam" in the Web world and are virtually impossible to avoid, despite constant efforts to do away with them.

    But in the early 1990s, not many people had even heard of the Internet, never mind Internet spam.

    "It was junk mail. I have no problem using the term," said the 35-year-old Wallace.

    Wallace first learned the craft of computer programming in 1990 from the Chubb Institute, a couple of years before the Internet boom of 1993 and 1994.

    Prior to that, the Internet was mainly used by the government and military -- certainly not widely available to the passive computer owner.

    When the Web became accessible to the general public, Wallace's entrepreneurial mind began churning.

    Much like the junk mail that came through his old-fashioned mailbox every day, Wallace thought there must be a way to transfer that method to the rapidly growing cyberworld.

    Wallace found ways to collect a massive list of personal e-mail addresses. He then contacted businesses big and small and asked if -- for a fee -- they would be interested in getting their names out to hundreds, if not millions of people.

    In turn, the companies would send their information to Wallace, who formed a Philadelphia, Pa.-based company under the name Cyber Promotions in 1994. He would create advertisements, and send them off into the World Wide Web.

    Over the next three years, Wallace sent as many as 30 million e-mails a day to consumers from 10,000 clients, and made millions of dollars in the process.

    "I didn't think there was anything wrong with what I was doing. It wasn't as annoying as telemarketing, because with e-mail, I wasn't interrupting anyone's dinner," Wallace said.

    But some heavy hitters with very deep pockets didn't quite see it that way.

    From 1995 until 1997, Cyber Promotions was involved in 16 separate lawsuits, with companies like America Online and CompuServe.

    The basis of many of the lawsuits was that unlike phone lines, computers were considered private property, and Wallace was accused of violating that privacy.

    "People were essentially lining up at my virtual door," Wallace said. "I made a lot of lawyers very rich."

    Wallace also attracted the ire of Internet enthusiasts -- or computer geeks, as he classifies them -- who strongly voiced their disapproval and outright loathing of Wallace on message boards throughout the Web.

    The distaste infamously earned him the nickname "Spamford" in online circles around the country.

    The negative reactions and relentless lawsuits started to take their toll, and Wallace decided to get out of the business in 1997.

    "I was getting tired of the controversy. My goal was never to bother people," Wallace said.

    Wallace took another stab at Internet spamming with SmartBot, a permission-based system where marketers and consumers would agree to be sent spam e-mail, similar to the check boxes found on most online registration pages.

    The business lasted for a few more years until the dot-com crash of 2000, when hundreds of self-made millionaires lost their shirts on investments that peaked and fell in just a couple of years.

    That was it for Wallace's life as "Spamford."

    "A lot of people lost a lot of money. I did too, but there were people out there who got it a lot worse,"
  • Uh-huh. (Score:5, Funny)

    by FFFish (7567) on Monday October 20 2003, @11:39AM (#7261253)
    (http://slashdot.org/)
    Sure, he made a lot of money on spam. And now he's surrounded by drop-dead gorgeous women.

    I also understand that he's incredibly handsome, hung like a horse, rescues puppies, and can cure leprosy with a mere laying-on of hands. He's on the Pope's short-list, can beat Kasparov in any chess match, and walks on water. Further, he is the inventor of a working perpetual motion machine, has single-handedly saved a small third-world nation from disaster, and loves his mother.

    He is not, of course, a habitual liar.
    • Re:Uh-huh. by way2trivial (Score:2) Monday October 20 2003, @11:47AM
      • 1 reply beneath your current threshold.
    • Re:Uh-huh. by DrEldarion (Score:2) Monday October 20 2003, @01:02PM
    • 2 replies beneath your current threshold.
  • The original Spam King (Score:5, Informative)

    by Creosote (33182) on Monday October 20 2003, @11:40AM (#7261261)
    (http://www.people.virginia.edu/~drs2n/)
    And if you think Sanford Wallace was the original "Spam King", you need to read some even older stories [wired.com].
  • With the ambiguity by burgburgburg (Score:1) Monday October 20 2003, @11:41AM
    • 1 reply beneath your current threshold.
  • Finish the quote... by Anonymous Coward (Score:2) Monday October 20 2003, @11:43AM
  • In New Hampshire? by hethatishere (Score:1) Monday October 20 2003, @11:46AM
  • I wrote an article about him for Phila. Inquirer by PeterCook (Score:1) Monday October 20 2003, @11:47AM
  • Ahh... by cK-Gunslinger (Score:1) Monday October 20 2003, @11:55AM
    • Re:Ahh... by cK-Gunslinger (Score:1) Monday October 20 2003, @11:59AM
    • 1 reply beneath your current threshold.
  • Story found in "Stopping Spam" (Score:3, Informative)

    by Erwos (553607) on Monday October 20 2003, @12:00PM (#7261408)
    Shameless plug: the O'Reilley book "Stopping Spam" has a good history of Sanford Wallace, the so-called "Spam King".

    -Erwos
  • Samford's rights being violated? (Score:5, Informative)

    by xiaix (247688) on Monday October 20 2003, @12:00PM (#7261414)
    (http://images.slashdot.org/)
    Condolences from all of us who wish him well in his new life. I hope this worked out ok. [fosters.com]

    Check out the club's webpage at
    http://www.clubplumcrazy.com/

    (Which amusingly has a free vip signup via email...)

    Or just wish him well via email. it lists an address of:
    masterwebfanclub@aol.com
    (I guess he did not want to deal with spam on his own domain, thus the aol account.)

    Finally, there is a newsgroup if you wish to find out more about the club itself:

    http://pub89.ezboard.com/bclubplumcrazy

    Lets be mature about this and not abuse these points of contact.
  • Sounds like quite a club... by Randatola (Score:2) Monday October 20 2003, @12:00PM
  • Why by bigjnsa500 (Score:1) Monday October 20 2003, @12:04PM
  • Take it from someone who lives in NH (Score:5, Informative)

    by AlabamaMike (657318) * on Monday October 20 2003, @12:05PM (#7261450)
    (Last Journal: Wednesday October 22 2003, @02:14PM)
    This club is almost as tired as all the spam email chubby used to send out. I think you'd be "Plum Crazy" to spend your time driving out to that spot in the sticks. I can tell you that his DJ skills are terribly lacking, and if it weren't for UNH (located a mere 15 miles from this club) he'd still be interested in turning a buck by sending out that garbage.
    -A.M.
  • I thought by Bendebecker (Score:2) Monday October 20 2003, @12:05PM
  • Darn (Score:5, Funny)

    by ptomblin (1378) <ptomblin@xcski.com> on Monday October 20 2003, @12:06PM (#7261458)
    (http://blog.xcski.com/ | Last Journal: Wednesday December 24 2003, @02:40PM)
    Whenever I see that headline, I keep hoping the answer is "In hell, sharing hot lava enemas with Canter and Seigel".
  • We all know where Sanford is. by gatekeep (Score:2) Monday October 20 2003, @12:06PM
  • I guess it takes a special type of person. by jellomizer (Score:2) Monday October 20 2003, @12:07PM
  • Review of Plum Crazy (Score:5, Interesting)

    by Animats (122034) on Monday October 20 2003, @12:08PM (#7261483)
    (http://www.animats.com)
    Here's a review of Plum Crazy. [barmeister.com]
    • Plum Crazy
      Rt. 11
      Rochester, New Hampshire

      Summary:
      Price: Low
      Cover Charge: Always
      Patron Age: College Age

      Description:
      Plum Crazy is a Bar/Pub that has 2 bars with 15+ beers on tap. It also has pool tables and a dance floor. There is street parking available.

      Review:
      Great bars if your into drunken reprobates, and women with teeth you could count on one hand. Dance floor wreaks of fromunda cheese (fresh nightly). Overall, an experience I can only rank up with alien abduction, or a visit to the local church for "confession" with a priest.

    So Sanford can't run a good club, either.

  • Women and penis size. (Score:5, Funny)

    by Thrakkerzog (7580) on Monday October 20 2003, @12:09PM (#7261493)
    I can understand why he is surrounded by beautiful women.. his penis must be enormous! I'm sure he wouldn't have sent out those member enlargement emails if he didn't test the product first!

  • In other news. (Score:5, Funny)

    by demigod (20497) on Monday October 20 2003, @12:10PM (#7261499)
    (http://faculty.pittstate.edu/~sas)

    Plum Crazy nightclub on Route 11 in Rochester NY burned to ground in an overnight fire. The structure was a total loss. A statement form Rochester Fire Chief, Floyd Madison, "We have ruled this fire suspicious in nature. Perhaps the most bizarre thing is the number of charred cans of spam we found".

  • Now that we know where he lives... by Walter Wart (Score:2) Monday October 20 2003, @12:11PM
  • He is still Spamford.... by scifience (Score:2) Monday October 20 2003, @12:11PM
  • Spammer Located! (Score:3, Funny)

    by jcr (53032) <jcr AT idiom DOT com> on Monday October 20 2003, @12:12PM (#7261514)
    (Last Journal: Sunday November 05 2006, @05:31AM)
    ...setting missile coordinates..

    -jcr
  • The Spamish Phenotype by Baldrson (Score:2) Monday October 20 2003, @12:24PM
  • Check out his "club's" site... by Chuck Bucket (Score:2) Monday October 20 2003, @12:25PM
  • One word ... by pherris (Score:2) Monday October 20 2003, @12:35PM
  • I think by GypC (Score:2) Monday October 20 2003, @12:36PM
  • "Don't need to wear a bulletproof vest" by cybrthng (Score:2) Monday October 20 2003, @12:36PM
  • Time to spelunk the archives by 87C751 (Score:2) Monday October 20 2003, @12:38PM
  • Club's website looks like spam email by Unsolicited Commando (Score:1) Monday October 20 2003, @12:44PM
    • 1 reply beneath your current threshold.
  • Hmm... by ArmenTanzarian (Score:1) Monday October 20 2003, @12:48PM
  • Speaking of which.... by stox (Score:1) Monday October 20 2003, @12:50PM
  • There's no justice... by foistboinder (Score:2) Monday October 20 2003, @01:03PM
    • 1 reply beneath your current threshold.
  • Get ur own back by t_allardyce (Score:1) Monday October 20 2003, @01:05PM
    • 1 reply beneath your current threshold.
  • I hope he books Great White in his club by Radical Rad (Score:2) Monday October 20 2003, @01:14PM
  • Stupid clueless journalist types by Mr. Firewall (Score:2) Monday October 20 2003, @01:22PM
  • by King_TJ (85913) on Monday October 20 2003, @01:29PM (#7262105)
    (http://home.swbell.net/kingtj | Last Journal: Saturday September 30 2006, @01:07PM)
    I don't know how many of you know any nightclub owners personally, but I've had the dubious "pleasure" of knowing several - and they all seem to fit a common profile.

    Usually, they're "has beens" or "wanna-be" rich and famous individuals who came into some money in the past (often via questionable means), and thought owning a nightclub was a great next step to take in their lives.

    The average nightclub only turns a decent profit for the first 6 months to a year it operates. Once it's not "new" anymore (and you've collected cover charges for all the "first tme" visitors who just wanted to check the place out), it's really tough to keep it hyped up and popular. Having a really creative niche helps immensely -- but even then, a niche is just that; catering to a small segment of the population who shares a love of whatever you're offering.

    There are many things more likely to make you decent money than owning a nightclub. So why do people throw their money at it? Simple.... They're fairly lazy and don't want to actually work at a job that makes them get up early each morning, and they yearn to be "cool". (If you aren't attractive enough to have a good-looking woman of your own, at least you can brag about all the ones surrounding you each night who really don't care if you live or you die.)
    • 1 reply beneath your current threshold.
  • weird by digitalsushi (Score:2) Monday October 20 2003, @01:33PM
    • 1 reply beneath your current threshold.
  • Does anyone have his new email address? by Mike McCune (Score:1) Monday October 20 2003, @01:55PM
  • Idea... by PhuCknuT (Score:1) Monday October 20 2003, @02:03PM
  • Guess you missed the Wired News story (Score:3, Interesting)

    by Screamingliner (713152) on Monday October 20 2003, @02:03PM (#7262413)
    Actually, Wired News did this story two weeks ago [wired.com].
  • It's a small world by cr@ckwhore (Score:2) Monday October 20 2003, @02:22PM
  • Is this the same New Hapshire I lived in?!?!?! by skintigh2 (Score:2) Monday October 20 2003, @02:49PM
  • netscum by eric76 (Score:2) Monday October 20 2003, @03:10PM
  • Sanford Wallace by mike3k (Score:1) Monday October 20 2003, @03:22PM
    • 1 reply beneath your current threshold.
  • DRINK BEER FAST!!! by dghcasp (Score:2) Monday October 20 2003, @03:47PM
  • Telling quotes... by dghcasp (Score:2) Monday October 20 2003, @03:57PM
  • out of touch by SethJohnson (Score:2) Monday October 20 2003, @04:01PM
  • Message to Spamford by JuggleGeek (Score:1) Monday October 20 2003, @07:15PM
    • 1 reply beneath your current threshold.
  • Spam his club. by Cackmobile (Score:2) Tuesday October 21 2003, @06:49AM
  • Re:Sanford Who? by NineNine (Score:2) Monday October 20 2003, @12:01PM
  • how about exercising OUR rights by CrudPuppy (Score:2) Monday October 20 2003, @12:05PM
  • Re:Good for him by Little Brother (Score:2) Monday October 20 2003, @01:47PM
  • 36 replies beneath your current threshold.