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The company went public with the launch date after Times Of India reported that the Mumbai transportation department was considering a ban on its service over its apparent approach to safety. Authorities are reportedly "not happy with Uber representatives' responses during various meetings held to consider measures for passengers' safety."
Uber cleared the air on its plans to settle "some misconceptions" around its safety policy — which already includes more stringent background checks and a dedicated emergency response team. That will be boosted when the in-app panic button, which alerts local police when triggered, and a 'safety net' feature, which goes beyond Uber's existing 'share my ETA' feature to let customers share details of their location and trip with up to five other people, go live in India next week."
Romney's social media team did well when it practiced its strategy carefully before big events like the debates. But Obama's social media team was often quicker to respond to things and more creative. According to Kress, at extraordinary moments campaigns can exercise what Isaac Reed calls "performative power," influence over other actors' definitions of the situation and their consequent actions through well-timed, resonant, and rhetorically effective communicative action and interaction. During the Romney campaign as many as 22 staffers screened posts for Romney's social media accounts before they could go out. As Romney's digital director Zac Moffatt told Kreiss, the campaign had "the best tweets ever written by 17 people. ... It was the best they all could agree on every single time."