But not everyone agrees that Marcus' predictions are objective and disinterested. "It's all very well the company wanting to be the de facto Internet — especially in places like India. But drier minds and eyes might wonder whether the wish to eradicate phone numbers has something to do with not everyone having yet given Facebook their phone numbers," says Chris Matyszczyk. "It may well be that phone numbers will disappear. Some, though, might wonder how making their disappearance a company theme squares with what Marcus claims is the ultimate goal: 'It's all about delight.' This one's easy. It's all about delighting Facebook."
In other words, TV viewing patterns will be used to serve ads to any device user who happens to be connected to the same network as the Vizio Smart TV — an obvious problem for households with a mix of say... adults and children?! Vizio does provide instructions for disabling the Smart Interactivity features and says that "connected" features of the device aren't contingent on monitoring. That's better than some other vendors. In 2014, for example, LG used a firmware update for its smart televisions to link the "smart" features of the device to viewer tracking and monitoring. Viewers who applied the update, but refused to consent to monitoring were not able to use services like Netflix and YouTube.
OnHub's data transfer speeds couldn't compete with a similarly priced Asus router, but it had no problem blanketing the area with a strong signal. Ron Amadeo puts his conclusion simply: "To us, this looks like Google's smart home Trojan horse." The smartphone app that accompanies OnHub has branding for something called "Google On," which they speculate is Google's new hub for smart home products. "There are tons of competing smart home protocols out there, all of which are incompatible with one another—imagine HD-DVD versus Blu-Ray, but with about five different players. ... Other than Bluetooth and Wi-Fi, everything in OnHub is a Google/Nest/Alphabet protocol. And remember, the "Built for Google On" stamp on the bottom of the OnHub sure sounds like a third-party certification program."
The article notes, "This has immediately raised concerns. Today, if a Windows user finds that an update breaks something that they need, they can generally refuse that update for an extended period. ... For Windows 10 Home users, this isn't going to be an option. If a future update breaks something essential, the user is going to be out of luck." Windows 10 Pro users will be able to delay updates for some period of time, and Enterprise users will have update functionality similar to that of Windows 8.