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+- Google to monitor surfing habits for ad-serving-> on Wednesday March 11 2009, @07:44AM superglaze (ZDNet UK)
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superglaze (ZDNet UK) writes "Google has launched cookie-based "interest-based" advertising, which involves monitoring the user's passage across various WebSense partner sites. The idea is to have better-targeted advertising, which is not a million miles away from what Phorm is trying to do — the difference, it seems at first glance, is that Google is being relatively upfront about its intentions. From ZDNet UK's coverage:
A spokesman for Google told ZDNet UK on Wednesday morning that the company had "gone beyond the industry standard" for privacy in contextual advertising. "We were never going to be comfortable doing it unless we could offer this choice for the users," the spokesman said.
Asked whether there were any comparison to be made with Phorm, the ad-serving company that drew protests when it conducted user-monitoring trials with BT without first informing the subjects, the spokesman said Google had "been open and transparent from the start". "
Link to Original Source
A spokesman for Google told ZDNet UK on Wednesday morning that the company had "gone beyond the industry standard" for privacy in contextual advertising. "We were never going to be comfortable doing it unless we could offer this choice for the users," the spokesman said.
Asked whether there were any comparison to be made with Phorm, the ad-serving company that drew protests when it conducted user-monitoring trials with BT without first informing the subjects, the spokesman said Google had "been open and transparent from the start". "
Link to Original Source
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