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Blockbuster's Offensive Against Netflix Flops
Posted by
ScuttleMonkey
on Sun Dec 25, 2005 07:27 PM
from the can't-stop-the-wheel-from-turning dept.
from the can't-stop-the-wheel-from-turning dept.
bigtallmofo writes "With over four million subscribers, Netflix was an obvious target for rival Blockbuster. In 2005, target them they did. Introducing their own DVD-by-mail service and (for a while) undercutting Netflix's price point, Blockbuster went for the jugular. A year later Netflix shows a market value of $1.5 billion with no debt compared to Blockbuster's $684 million worth with $1.0 billion in debt. Is there still a DVD-by-mail war or has Netflix won?"
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Evolution of the Netflix Envelope 238 comments
An anonymous reader wrote to mention an article over on CNN Money. They go into some detail on what seven years of tinkering has done for the simple red Netflix envelope. From the article: "Years of experimentation went into creating the perfect DVD envelope. In 1999, Netflix started out with a heavy cardboard mailer. With only 100,000 subscribers, costs weren't a concern yet. Then the company experimented with plastic envelopes, which proved not to be recyclable, and padding, which added too much to postage costs. Both top-loading and side-loading envelopes made an appearance."
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Blockbuster's Offensive Against Netflix Flops
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They each have thier own issues to deal with... (Score:5, Interesting)
Re:They each have thier own issues to deal with... (Score:5, Insightful)
Re:They each have thier own issues to deal with... (Score:5, Insightful)
Re:They each have thier own issues to deal with... (Score:5, Informative)
However, despite the nonreality of the 1-day service, I have no problem recommending them. When I used to have their service, I intended to cancel with them before going on a 7 month trip to Europe (mostly because of a lack of anime in their inventory at the time....). Apparently I didn't, when the person keeping my finances in order gave me the CC bills^_^;;;;; - one phone call later, without being put on hold, they gave me my money back in short order without hassle (because there was no account activity) and with still being friendly.
I think the only thing that might occur within the next ten years is that Netflix's current business model will become obsolete (like Blockbusters) due to bittorrent downloads (and if the studios start offering legal ones).
Holy Un-"Settlement" Batman! (Score:5, Interesting)
(http://www.college-paintball.com/)
- Sue a company for something they didn't really do wrong in the first place
- Negotiate a "Settlement" that's really a marketing campaign for that company
- Pocket massive legal fees!
Did anyone read this settlement? If you sign up for it, you get a free month of a one-level upgrade of Netflix service. Then, and here's the cool part for netflix...
After that month, THEY CONTINUE TO BILL YOU AT THE HIGHER PACKAGE PRICE!
What kind of "penalty" is that? Trade a couple rentals to get your customers to upgrade packages? That's cheap advertising is what that is!
Netflix... (Score:5, Insightful)
(http://www.samuraifiles.com/)
well-positioned for downloadable movies... (Score:5, Interesting)
(http://austinskatenotes.org/ | Last Journal: Sunday September 30, @12:27AM)
Netflix has already partnered with Tivo, which already has tivo-to-go that works for the video iPod.... potentially they're ready to roll-out downloadable movies...
Seth
Re:Netflix...DVD's on wheels-VOD (Score:5, Insightful)
(http://macnugget.org/)
For the vast majority of consumers, no video rental mechanism is bandwidth-throttled. Consumers don't want an entire station wagon full of movies delivered every night, so the higher bandwidth potential of USPS-delivered movies versus downloaded movies is not relevant to them.
The pacific ocean has a lot more water than lake michigan, but you can't fill up a bucket faster in the ocean than in the lake.
I also think that you'd have a tough time demonstrating that b&m video stores are still in business because they offer the ability to rent more movies at once. b&m video stores thrive because they provide lower latency than the alternatives -- you can walk in without having already decided what movie you want to watch that night. With netflix or other USPS-delivered rental options you have to decide days in advance what you plan to watch.
A download model will combine the best of both worlds -- allowing low latency flexibility of choice along with the convenience of not having to leave the house.
Good show on the attitude, though. I'm sure in some circles that can be an effective alternative to having a well-reasoned position.
The Red Envelope (Score:5, Insightful)
Yeah a number of people might subscribe to Blockbuster's deal. It might suit them fine. But in this case, Netflix has won the mindshare. Blockbuster is the video store on the corner, and well-established at that; but on the internet, Netflix is the common word. The red envelopes are signature. They've won the highly-important mindshare game, and they appear to be winning the business game, too.
Sure, there are always advantages of one over the other. Blockbuster has instant gratification---I can get the movie I want within minutes. Netflix has wider selection---I can't walk into a BB and find much anime. They also have convenience---I decide on a movie, I can click it and it'll be there tomorrow. And I can procrastinate and watch it when I feel like, returning it when I want. And it's cheaper than the corner store if I watch a lot of movies.
I can't really speak to BB's online service; they might have similar selection and pricing, but they also have the same disadvantages. And after dealing with Netflix ("oh, the movie never came? here, we'll ship you another free of charge") vs Blockbuster ("oh, you returned the movies in the morning, but we didn't notice til after noon... that's $6 please"), I would definitely rather do business with the former.
Th problem is... (Score:5, Insightful)
(http://www.glasshead.net/)
The Jugular? *snork* (Score:4, Informative)
(Last Journal: Wednesday July 07 2004, @10:51PM)
I've stress tested both. Netflix was able to push out 9 movies a week for 6 weeks, and then throttled down. Blockbuster managed 4 movies a week, for the less that a month I kept them.
Now I just borrow what I want from the library system. Reserve online, get it all pulled and sent to a library near where I am during the day. No limit on the number of DVDs I take out.
Based on my Blockbuster experience, I would not even consider them again.
Re:The Jugular? *snork* (Score:4, Interesting)
Well... There is geexbox... but I really want my remote control...
There's more to it than that (Score:5, Insightful)
(http://www.fluidlight.com/drew)
-h-
Re:There's more to it than that (Score:5, Interesting)
How about some good old-fashioned "profit"? (And we'll have none of the EBITDA crap either!). A quick look at the charts on Yahoo reveals a $603.30M loss.
Inexplicably their market cap is also about $600M, with a $1200M debt. Now, I have a debt that's more than my income or savings, sure, but it's a mortgage, so my creditors can sell my house and reclaim the money. If they sold the company in parts, assuming that strip-raiding it adds 25% in value over market cap, that still leaves $450M in bad debt.
Of course, it might be that all debt is really from one division (say, the DVD posting division) that they're looking to get rid of. But still, things look pretty bleak, seeing as that debt isn't doing anything right now, and their last investment pretty much failed. This kind of company is usually propped up by their creditors to salvage what potential is left.
The classic online vs B&M model (Score:5, Interesting)
(http://www.tightpoker.com/ | Last Journal: Tuesday January 17 2006, @02:10PM)
Recently, I was given a Netflix subscription again and noticed that they've gone through substantial upgrades, added new features and have none of the same queue problems that I exeprienced before. To me, this shows the maturation of the company, because they have the resources now to meet their customer base, given that they are now a very profitable company with the means.
I don't think Blockbuster is going to go kaput over the issue, because there will always be people who prefer a brick and mortar video store or you'll have an occasion where you can't wait a few days in the mail for a video. For this, Blockbuster is king. However, the cost of running a B&M operation like Blockbuster far surpasses an online only entity like Netflix, where store space, rent, maintenance, employees and the like are no longer issues. This means that Netflixs' margins are simply leaps ahead of what Blockbuster could even hope to achieve in their wildest dreams.
So can Blockbuster compete with Netflix? I think the answer is on the walls to everyone. I think this is exactly why Blockbuster tossed everything (and the kitchen sink) against Netflix, because they saw the picture and it didn't look pretty.
Do I think Blockbuster is going to bite the bullet? Not at all. Do I think Netflix will take a giant cut of of their market and force Blockbuster to resign itself to a B&M only operation with limited expansion abilities? Very much so.
Does Netflix have a future? (Score:2, Interesting)
Plan 'D' (Score:1, Funny)
And I really wanted to stay on the sidelines here (Score:5, Insightful)
That said, with all of the comments on which service is better I'd like to weigh in on a few specific points:
First, each service does a good job of what you want it to. Keep a large quantity of movies queued up and they show up in the order you want and you've always got something to watch. Look into who has a better catalog of what you like to watch and stick with them.
Second, each service FAILS when you use it to the limits. I've heard people saying they average 18-23 movies a month with netflix/blockbuster. 18-23 movies!!@?? That's WAY below a dollar a movie, and don't forget shipping back and forth (at least $.60). The idea here isn't to scam the company into a loss on you, the idea is to use a service and have a reasonable good time using it.
Now, I'm all for fairness in advertising (i.e.: unlimited should mean unlimited) but don't complain when you only get 15 movies in one month, for $17. And ESPICIALLY don't complain to me when I know that the majority of the people who are doing this crazy 8 movies a week thing are simply burning every movie right when it comes and then shipping it back the next morning. It is all but impossible to watch three movies a night three nights a week. That is SURELY not what these services were meant to be. You're raising my rates, and it's totally illegal as well.
Re:And I really wanted to stay on the sidelines he (Score:5, Insightful)
And for many rural people (who seem to be a large market segment) we don't get much over TV, and the quality is random - sometimes quite snowy. Also, like many others I prefer no commercials, so I like to watch DVDs of a show vs broadcast. And watching one TV episode a night can eat up the slack (I mean, with several people in a household - you might need 2 discs at a time, due to different tastes and more than one TV/DVD player in a house).
So the idea that 18-23 DVDs a month is for piracy is certainly not necessarily the case, especially for a household of 4. Now if you are a single guy with a full time job, and you're doing that you either have no life beyond work and DVDs, or you are pirating them as fast as you can.
But there are many reasons you could turn around 18-23 DVDs in a month as listed above. Especially if one family member (if not all) are somewhat TV addicted(not unusual in the US).
The "Video-on-Demand" argument... (Score:4, Insightful)
(http://www.imdb.com/name/nm1066346/)
Couple unlimited rentals with the ability to download the jacket [cdcovers.cc] to any movie ever made... Well I'm sure you get the point.
tried both. blockbuster's UI *sucks* (Score:2)
however, the simplicity and robustness of the user interface from netflix is extremely superior to blockbuster. ratings are much better. watching trailers and reading reviews is easier.
also, there are more categories in netflix. i like to watch lots of foreign films, and blockbuster doesnt break them apart like netflix breaks them into different subcategories -- japanese, chinese, etc.
overall, the little details really enhance my experience, so ive chosen netflix.
Blockbuster may have a chance... (Score:5, Funny)
Of course, this wouldn't kill Netflix - it would just turn Blockbuster into the world's largest chain of sex shops. But being a chain of sex shops is a better option than going bankrupt.
Re:Blockbuster may have a chance... (Score:4, Funny)
(http://slashdot.org/)
They'd have to change their name to Nutbuster...
Seriously, though, I haven't been inside a Blockbuster since the "No More Late Fees" fiasco.
Both have strengths and weaknesses (Score:2)
(http://gathman.org/ | Last Journal: Friday January 20 2006, @01:41PM)
The thing that tempts me to switch to Netflix is their bigger selection (while both collections are growing, Netflix consistenly has about 10000 more). They have lots of BBC titles (including BBC Shakespeare performances on DVD) that Blockbuster just doesn't have.
I am tempted to sign up for both on the $10/month plan. That would get me 2 DVDs at a time (one from each), plus 2 in store rentals from BlockBuster for $20/month. But then, the $15/month I spend now is already a luxury.
The thing that irritates me about Blockbuster is that their DVD event email is screwed up. They forge custhelp.com as the MAIL FROM, despite repeated complaints from me and from custhelp.com (according to the custhelp.com postmaster). Since custhelp.com publishes an SPF record, I have to list Blockbuster.com as a "forwarder" so that the event mail isn't rejected.
I haven't actually tried Netflix yet, but I'm sure they have something messed up also.
I switched to Blockbuster (Score:3, Informative)
(http://www.lonseidman.com/ | Last Journal: Thursday February 26 2004, @02:15PM)
Blockbuster gives two in store coupons every month good for a game or movie rental. With their game rentals hovering in the $8 range, it pretty much pays for itself every month. Blockbuster also credits the value of the coupon against the 'keep it' price for any video or game rented at the store. Good deal (for me at least).
Blockbuster is evil (Score:1)
(http://www.jamesoft.net/)
Go Netflix go!! (Score:1)
Death to Blockbuster (Score:3, Interesting)
(http://www.foobarsoft.com/)
But I don't like blockbuster. We'll ignore all the scratched discs and such that the stores would give me (almost no problems in that way from Netflix). I recieved 2 broken discs from BB in about 3 years of renting, compared to 1 in 2 years at Netflix. And if you consider how you get the discs, that doesn't look too good.
But what are their prices now? I'll ignore the "2 day rental" scam they run on popular movies. They used to be $4 for everything. Now they are like $6 for a movie and $8 for a game. EIGHT DOLLARS TO RENT A GAME. I also enjoy how they sell anything you keep out too long to you. That is how their no late fees program works. You can reverse the charge within 30 days and pay a restocking fee, but the fact they don't advertise this fact in that no late fees campaign ticks me off.
Mostly it is the price raises that they keep doing. If it wasn't for video games (I don't get enough time to play them to make Gamefly worth my while otherwise I would HAPPILY subscribe) I wouldn't go near the place.
So, from my point of view, here is what happened:
Never tried BB's program. Never thought of it. I'm surprised it lasted this long. Is Wal*Mart still doing this, no, they sold out to Netflix didn't they?
That's right, WAL*MART FAILED. Surely BB could do it where WAL*MART couldn't.
I've only talked to 2 people who tried BB's program. They both (former and current Netflix subscribers who tried it because of the price) said the selection was worse, the availability was worse, the turnaround was worse. Only the price was better.
And at $2 a month (wasn't that the difference?) no one cared. Netflix later dropped their rates in response anyway, IIRC.
Time to die BB. You're like Radio Shack and Toys R Us. You are not even a shadow of your former self. You're a dead man walking. You can try to switch industries (like RS did) and stay as a bit of a joke (and with their GameRush crud, this looks like their plan), or slowly wither and die (like Toys R Us is doing).
Long live Netflix. They (along with TiVo) have completely changed the way I watch TV. They have a great price for the service, and only continue to impress me.
PeerFlix (Score:2)
(http://www.ellenburg.org/ | Last Journal: Saturday April 15 2006, @01:04AM)
See: http://www.ellenburg.org/content/view/17/26/ [ellenburg.org]
In Canada, we have Zip.ca (Score:1)
(http://desktoplinuxathome.com/)
Having tried both.... (Score:2)
(http://www.linuxsimulations.org/ | Last Journal: Friday January 17 2003, @01:13AM)
StarTux
Netflix is a red herring (Score:2, Insightful)
No, Blockbuster's latest moves -- mail rentals, changing late fees, rental subscriptions -- have all been lame attempts to fend off a monster called Comcast. This is the same monster that will always keep Netflix a fringe player.
You have to essentially watch 4 movies or more per month to make Netflix a better deal than Pay Per View (PPV). Generally speaking, Netflix is for people who know what they want to watch in advance and watch a ton of movies. That's not most of the public. Most people realize they are going to be bored that day and see what's on. They want instant gradification.
How many of you subscribe to netflix and then let the movies sit for a long time without watching them? Most people I know with Netflix do that, then are basically paying $18 a month for watching less movies than they could watch on PPV for less money.
Face it, Netflix is a fringe player for obscure DVDs and movie junkies. Blockbuster was wasting their time trying to do it. Comcast rules the entertainment market, everyone should be extremely scared of them. Movie studios, theater owners, Blockbuster, Netflix, and those dudes on the streets of NYC selling Kramer-like recordings of movies. Comcast is poised to pwn them.
Never mind the profit, feel the revenue? (Score:4, Insightful)
(http://www.pobox.com/~meta/ | Last Journal: Sunday February 29 2004, @09:19AM)
Let's see... A billion dollars of revenue and big losses, or a tenth of the revenue and millions in profit...
Or people who want to watch their movies uncensored. Or people who care about video quality, and don't want to pay out the ass for HD. Or people who actually like the extra material found on DVDs. Or people who feel they already pay too damn much money to the cable company, who keep jacking up their fees every quarter, unlike Netflix.
Netflix (Score:3, Insightful)
I have had some annoyances with Netflix though - damaged (out right broken or cracked DVDs) are about 15% of what I recieve, and sometimes I have to wait several days to get a movie from across the country. But all in all it is super convenient compared to the alternatives, and very inexpensive for what you get.
I suspect that Netflix is in a great position now because it would cost a heck of a lot of money to start up a competitive service.
One Case Study (Score:2)
Hollywood Video (Score:3, Informative)
(http://www.pocketinformant.com/)
I would never use Blockbuster (Score:2, Informative)
If a movie has scenes that are offensive to the ownership of Blockbuster ( usually sex, they don't seem to have a problem with violence, go figure ) Blockbuster reserves the right to edit that scene out of the movies they rent.
While they will admit to it if asked directly, they will not advertise it in their stores.
Apparently telling the truth (fairly representing their products) values of Blockbuster's owners.
It's only a matter of time... (Score:4, Interesting)
(Last Journal: Saturday January 13 2007, @02:19AM)
The war is over (Score:1)
No, I don't work there, own stock in them or have any vested interested. I'm just a happy customer that loves a good service.
I've tried both (Score:3, Interesting)
(http://www.gnuyen.org/)
I think if blockbuster leveraged it's brick and mortar more, they'd cut into netflix's market share quite a bit.
Out of spite (Score:1)
What Blockbuster should do. (Score:3, Insightful)
(http://www.krunk4ever.com/)
Offer customers both the option of sending it back by mail or returning it back to a local store. That's an advantage of having a local store in almost every city which Netflix doesn't. Of course, if convenience is your thing, you're still allowed to drop it in your mailbox and have the postal service ship it back. But by offering both return methods, both parties will benefit from the user returning to the store. The user's queue will be emptied by the following day (instead of waiting ~3 days for the mail to be delivered and scanned), therefore that means more movies per month. Blockbuster saves money by shipping all the dvds back to the central office together, saving on shipping.
Another feature they can offer customers is the option to allow the subscriber to have 1 dvd out from the local store at any given time. They can even subtract that 1 dvd from the # of dvds they can have out at a time. They can even restrict it to 3+ months old movies, where if the subscriber wants to watch newer movies, they'll have to go through the online store. I mean, every Blockbuster has a bunch of movies that hardly ever circulate much. There's really no point in letting them sit there to collect dust. By allowing users to have access to the local store, this will make them happier and actually give those old dvds some worth in the store. Sometimes you might want to watch a movie that night, but neither netflix or blockbuster would fix that. If the 1 dvd out at a time is too much, you can restrict it to x dvds from local store / month.
Just my 2 cents.
Connections (Score:1)
Netflix has James Burke's [palmersguide.com] Connections [netflix.com] (II & III), Blockbuster does not.
'nuff said.
Dear everybody (Score:1, Informative)
That being said, Blockbuster is no NetFlix.
Returning to the actual question... (Score:2)
That's a dumb question. What major market for any product has only one supplier (besides government)? There's room for both and more. Must be a slow day at Slashdot to put this up front...
was there ever really a war? (Score:3, Interesting)
(http://www.iblist.com/)
late fees (Score:1)
price switching (Score:1)
I used both, and Blockbuster is a lot better (Score:1)
(Last Journal: Thursday May 15 2003, @04:19PM)
So, I'm not sure what Netflix could be doing that was better than that... anyone care to enlighten me?
In other news (Score:2)
(http://allyourbasearebelongto.us/ | Last Journal: Tuesday November 13, @11:06PM)
Netflix woes (Score:1)
Don't Fprget GreenCine (Score:1)
(http://www.nypc.org)
http://www.greencine.com/ [greencine.com]
Their customer servcie is terrific. Their turn around times may be longer if you live on the East Coast because they have no warehouse here.
I have been using them for over a year and I am very happy with the service.
There are alternatives.
They both will lose (Score:2)
I still won't give Netflix my money. (Score:2)
Blockbuster has(had) monopoly intentions. (Score:1, Informative)
Re:old news (Score:1, Offtopic)
(http://nojailforpot.com/)
Re:liberal hippy crap (Score:1, Insightful)
Stop wasting time posting to Slashdot and do something about your own situation, loser.
Re:Yeah, fuck BlockBuster (Score:2)
Bastards.
Oh yeah, Netflix needs to work on the weekends.