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"Squishy" DRM? 312

lhouk281 writes "There's an article on Wired about squishy DRM. Apparently some companies are trying to find a happy medium in implementing DRM between the consumer and the RIAA. Good luck..."
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"Squishy" DRM?

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  • by AriesGeek ( 593959 ) <aries&ariesgeek,com> on Thursday September 12, 2002 @02:31PM (#4246250) Homepage Journal
    Sugar-coat it all you want. It's just as bad.

    Just my dos centavos.
    • Yogurt is squishy and I dont want that in my PC or Home Stereo either.
    • "The twist: The Super MP3 will come with a tracking signature -- a digital fingerprint -- that will identify the PC that made it."


      From the article. So, let me get this straight. The idea is we don't "feel" the "walls" of DRM, 'cause basically it's just quietly violating my privacy rather than telling me outright what it's trying to prevent me from doing.


      Uh, so do you "feel the walls" of digital rights management when the RIAA makes your ISP shut down your service because some hacker spoofed the "digital fingerprint" on an illicit MP3, or hacked your computer and stole your legitimate MP3s, and then distributed them all over hell with KaZaa?


      " 'People will pay for better MP3s,' said Henry Linde, Thomson Multimedia's vice president of new media business."


      Now why the hell would I do that when I can get a better Ogg for free just by sitting around on my ass for a few more months?

  • simple (Score:4, Insightful)

    by geekoid ( 135745 ) <dadinportland&yahoo,com> on Thursday September 12, 2002 @02:33PM (#4246267) Homepage Journal
    Forget DRM, let market forces dictate the business model for business.

    the consumers is happy, and the business that can adapt are happy.

    the rest will die.
    • Forget DRM, let market forces dictate the business model for business. the consumers is happy, and the business that can adapt are happy.

      Forget the police, let the criminals decide whether to steal or not. The criminals are happy, and the citizens that can adapt are happy. The rest will die.

      On behalf of the people that actually create things of value in society, rather than people like you who just want to take the work of others, let me say: screw you.

  • They should just work on a way and make music Opensource under the GPL license.

    Mozart did it, look how much it helped him with fame.
    • Mozart did it, look how much it helped him with fame.

      Mozart died nearly penniless, without even the money for a private grave. (He was buried in a mass grave, so we don't know exactly where to go to pay respects.) Yeah, that's a great incentive.

      • by rknop ( 240417 ) on Thursday September 12, 2002 @02:57PM (#4246459) Homepage

        Mozart died nearly penniless, without even the money for a private grave. (He was buried in a mass grave, so we don't know exactly where to go to pay respects.) Yeah, that's a great incentive.

        Myth.

        http://europeanhistory.about.com/library/bldyk11 .htm

        -Rob

    • by El ( 94934 )
      I beleive Mozart died broke, as he got paid very little for each composition.
    • "They should just work on a way and make music Opensource under the GPL license."

      And Microsoft is welcome to release Windows under an open source license. That doesn't mean they have any incentive to do so. If you want open source music, make some of your own. That's how it's worked so far with open source software, at least.

      Oddly enough, even RMS hasn't done the open source equivalent of music. On his song page [stallman.org], he gives people free license to sing and perform the songs. He does not, however, give them license to modify the songs. Furthermore, the copyright notice at the bottom of the page only provides permission for verbatim copying. Given his passionate views on software freedom, you'd think he would've made the logical extension to other intellectual property ventures.

    • by Ctrl-Z ( 28806 ) <timNO@SPAMtimcoleman.com> on Thursday September 12, 2002 @03:44PM (#4246813) Homepage Journal

      Obligatory Slashdot reply:

      1. Release music under GPL license.
      2. ???
      3. Profit!
  • It'll work. (Score:4, Insightful)

    by purduephotog ( 218304 ) <hirsch&inorbit,com> on Thursday September 12, 2002 @02:35PM (#4246277) Homepage Journal
    Because people will find the restrictions easier to swallow. They'll accept it since its, say, 20% painful instead of 100% painful.

    And then in another year, after our collective memory has faded.... it'll be 40% painful.... then 60%... then soon you'll find a coin slot next to your 3 gig floppy drive to pay for copywritten letters that make up the emails you are reading.

    Once down the slippery slope, the only way to stop is to either dig in or hit the bottom.
    • And then in another year, after our collective memory has faded.... it'll be 40% painful.... then 60%... then soon you'll find a coin slot next to your 3 gig floppy drive to pay for copywritten letters that make up the emails you are reading.

      No one but me has the right to copy something I own the copyright to--or charge for that right.

      The logical extreme of DRM is a flag that truly prevents you from copying or saving a file with that flag on--but that's it. Everyone, even RIAA drones, wants some use of "copyrighted works" to still be free.

      Once down the slippery slope, the only way to stop is to either dig in or hit the bottom.

      And if Vietnam fell to communism, the entire world would follow...

      Or if you start walking towards a wall that's 1 mile away, and you cover half the distance in a minute, you'll never get there...

      And because your stock is going up, you can assume that it'll go up forever because people can just buy in and sell higher no matter what.

      There are very, very few real "slippery slopes." DRM isn't, IMO, one of them.

      The slippery slope in this model is, IMO, "file-sharing." Once it was MP3s on IRC, then websites, then Napster--and then the slope ended when RIAA was forced to take legal action because it had gotten too big to ignore.
    • "Once down the slippery slope, the only way to stop is to either dig in or hit the bottom."

      Or hit the bottom and dig?
  • by Feanor1 ( 412553 ) on Thursday September 12, 2002 @02:37PM (#4246304)
    I'm glad that a company is thinking of the customer at all. Its about time.

    What needs to be done is more people seriously thinking of DRM models that are good but flexable on a Personal level.

    Its going to come, one way or another, so the best course of action is to attempt to develope one that is "Fair". If it means that you cant send your DVD you ripped over the net, Fine, you cant do it, but maybe it can be written so that you can Fairly RIP your DVD to a Video Disk that you can view on your LAPtop that for some reason doesnt have a DVD player.

    Are there any Open Source projects thinking about DRM? I dont know how it would work but it must be possible. Plus, with so many companies looking towards Linux for embedded players and such, if an Open Source alternative for DRM came out that at least satisfied whatever stupid laws may eventually get passed, then its just another victory for community software evolution and a loss to Microsoft's plans rule the media future
    • Are there any Open Source projects thinking about DRM? I dont know how it would work but it must be possible.

      Reality does not require that it be possible. Palladium is coming around precisely because nobody's thought of a way to make guaranteed software DRM and few expect such ways to ever be discovered. DRM that's not trivially beatable when you have unlimited abilities to use and modify both code and data is pretty widely believed to be impossible.

      Be careful with the word 'must'.

    • I dont know how it would work but it must be possible. Isn't this exactly the discourse of those lobbyists who want laws to say that the problems must be solved -- with absolutely no regard for the feasability of it?
  • by HaeMaker ( 221642 ) on Thursday September 12, 2002 @02:40PM (#4246328) Homepage
    All it will take, and I am sure it is inevitable, is for someone to write a virus/worm/trojan that will make all data on the victims computer DRM controlled and expired.

    Trillions of dollars in damage to protect a billion dollar industry.

  • Cmon (Score:2, Interesting)

    by PygmyTrojan ( 605138 )
    The Recording Industry Association of America claims $4 billion in losses, and the Motion Picture Association of America claims it's lost $3 billion

    How do these numbers keep floating around with no evidence whatsoever? I'm sure I'm like most people, if I download a song/movie, it's because it's there, i'm not going to buy it othwerwise.

  • Two Evils (Score:5, Insightful)

    by Target Drone ( 546651 ) on Thursday September 12, 2002 @02:51PM (#4246409)
    Kind of seems like they're trying to get us to choose between the lesser of two evils.
    1. Palladium style DRM - The hardware/software prevents you from making copies even if they would be legitimate ones.
    2. Squishy DRM - No restrictions on copying but copies can be traced back to the source so that people who make illegal copies can be prosecuted.
    So we basically have
    1. Palladium - More privacy less fair use
    2. Squishy - Less privacy more fair use
    • Re:Two Evils (Score:3, Insightful)

      by bnenning ( 58349 )
      2. Squishy - Less privacy more fair use


      And really, you don't lose privacy unless you're "sharing" with 50,000 of your best friends via Gnutella or something. I could live with a system like this; it seems to be one of the few cases where "if you're not guilty, you have nothing to fear" is actually true.


      Of course there would still be problems, as the RIAA would continue to try to censor software and research that could possibly be used to defeat the protection, but overall I think it would be an improvement.

      • Re:Two Evils (Score:5, Insightful)

        by aronc ( 258501 ) on Thursday September 12, 2002 @03:28PM (#4246687)
        And really, you don't lose privacy unless you're "sharing" with 50,000 of your best friends via Gnutella or something. I could live with a system like this; it seems to be one of the few cases where "if you're not guilty, you have nothing to fear" is actually true.

        Sorry, but this is incorrect. I'll use the same example I did earlier:

        I give my pal bob a single copy of one of the fingerprinted mp3s in a mix CD. This is legal through a couple of ways (ARHA primarily). Then, without my knowledge, he shares that SuperMP3 with the world. I did nothing illegal but the RIAA & their FBI pals just kicked in my door and are dragging me off.

        And would you like to take bets as to how long it will take a utility to change that fingerprint to come out? Sounds like a darn tootin' way to frame somebody.

        This is not really a good system once you dig into the possibilities. It's nice on the surface, but (as with my rights issues) the larger implications are not good at all.

      • Re:Two Evils (Score:2, Insightful)

        And really, you don't lose privacy unless you're "sharing" with 50,000 of your best friends via Gnutella or something.

        I think the idea of Squishy DRM is that every time you copy a file it gets an ID tag embed in it, perhaps the serial number of your computer.

        I suppose it depends on how its implemented but some possible issues do come to mind:

        • Do you have to register your computer with the government so that they can find you if a file with your ID shows up on Gnutella?
        • If you don't register your ID then how do they track you down? Will they need a warwant
        • Is there a possibility of forging an ID or maybe even framing someone?
        • Will a black market appear for stolen computers or maybe even computers found in a dumpster because they have an "untraceable" ID chip inside them? Will the previous owner of the computer be held liable?
      • Re:Two Evils (Score:3, Insightful)

        by Rupert ( 28001 )
        Unless you buy the CD with cash and use an open source ripper. Squishy DRM is pointless unless you outlaw at least one of those two things. My money is on both.

    • It's more akin to:

      1. Palladium - Less privacy, less fair use.
      2. Squishy - Less privacy, more fair use.

      In order for Palladium to be useful, it's going to have to report home periodically. I don't want either, but if they're going to make it so there's only two options, I'll take the second for sure.
    • > 1. Palladium - More privacy less fair use
      > 2. Squishy - Less privacy more fair use

      Except that with Palladium, you'll have less privacy and less fair use, because the hardware will have identifiers built on.

  • by Andy Dodd ( 701 ) <atd7NO@SPAMcornell.edu> on Thursday September 12, 2002 @02:54PM (#4246438) Homepage
    And shortly afterwards, statistics show that the #1 and #2 producers of illicit MP3s in the United States based on the fingerprints of MP3s found on the net are...

    1) Hilary Rosen
    2) Jack Valenti

    With William Gates coming in close with the #3 spot
  • Watermarking... (Score:4, Interesting)

    by Junta ( 36770 ) on Thursday September 12, 2002 @02:56PM (#4246456)
    Is probably the most fair method, so long as it in no way impacts audio quality. It won't be effective (once known, removing, or at least making a watermark uselsess through distortion is likely trivial), but if it was, it would have the potential to be most fair.

    I mean, nothing stops a user from doing anything with the music. You can play and copy as much as you like.

    As companies scan P2P networks and use the watermarks to identify huge distributers, those would be cracked down on.

    This is the ideal, but the reality probably wouldn't work within those bounds.

    Of course, there are privacy concerns, but if it is distributed, the law is broken. However, the music industries would likely use this as a foot in the door, producing players that required that Watermarks match the current system. If lack of the correct watermark becomes 'wrong', then the system loses the fairness...

    Ultimately, there is no practical and fair solution. Nothing will be bullet proof. Somehow books have gotten by without strange measures to protect them from scanning.... Amazing, isn't it?
  • Good luck...? (Score:4, Interesting)

    by nochops ( 522181 ) on Thursday September 12, 2002 @03:04PM (#4246527)
    Good luck?

    When are we going to realize that we are most definitely a minority. Call us nerds, geeks, techno-savvy, educated...call us whatever you want, but the general public, en masse has no idea about any of this.

    Ask you average AOL using grandma/grandpa to define DRM, DMCA, GPL, OSS, etc., and all you'll get is a puzzled look of bewilderment. These people have no idea what's brewing beneath the shiny exterior of their favorite programs. All they know, and all they care about is the latest, greates features in those programs. Do you really think grandma is going to read that EULA, start to finish, and understand the implications involved in it? In fact, I'm willing to bet that grandma doesn't even know what an EULA is, so you can add that to the list of acronyms above.

    So you see, there will most likely not be any luck involved in this at all. The developers just have to give the users the features they want, and the users will buy into it. Nobody is going to hear us, the minority screaming about fair use, privacy, or any of that.

    I'm not saying that we're wrong, just that luck is hardly a factor when the average computer user has no idea why this type of stuff is bad.
    • Re:Good luck...? (Score:4, Insightful)

      by gsfprez ( 27403 ) on Thursday September 12, 2002 @03:30PM (#4246706)
      No - you're just not explaining to them like a human.

      "You know, Grandma, how i used to send you pictures on the internet that i made with my camera? Well, i won't be able to do that any more unless i pay someone some money to make sure that it can't be stolen..."

      "Mom, i used to send you DVD's full of video that we'd make of the new baby... we'd use our video camera and iMovie and then use iDVD and make those for you? Well, now that Apple is gone because they tried to survive the legal assaults on them for iMovie 3 - i have a Windows computer now since computers that could copy DVD's without protection were made illegal - and the DVD's i burn in that machine won't work in your Microsoft Media Center/HDTV setup unless i pay a license fee to Microsoft..."

      "Aunt Mary, why are you calling me that your computer won't start up? Did you pay your computer-use bill to Microsoft this month? You did? Well.. hm.... Oh - i see, you installed a new hard drive because the old one went bad, and the 800 number has had you on hold for an hour?...."

      "The new Michael Bolton CD won't play in your old CD walkman i got you a few years ago, cousin Sally. you're going to have to buy a new CD player that only plays only the new CDs. No, i know you're not a studio artist, so they won't sound any better.. but you're going to just have to keep 2 players around until next year unless you pay to migrate your old CD's to the new protected format..."

      "I know, dad, you like to record Matlock when its on during the day - but unless you pay $5 a month for the right to record the show, you're just going to have to come up with something else..."

      give them real examples of what's going to happen - then point out to them that its already happened with their new Windows computer at home.

      Did you know that you've already given Microsoft the right to access your computer and modify your system without letting you know? And that they may pick and choose which software you can run on it?

      this isn't hard - you fscking nerds just don't can't explain shimple shit.
      • Re:Good luck...? (Score:3, Insightful)

        by Phroggy ( 441 )
        Don't forget that A) people tend to reject and discount the patently absurd, and B) we're the minority here.

        "You know, Grandma, how i used to send you pictures on the internet that i made with my camera? Well, i won't be able to do that any more unless i pay someone some money to make sure that it can't be stolen..."

        "Who would want to steal your pictures? They're not worth anything to anyone else! They wouldn't really make you pay for that, that law is to stop criminals."

        "Mom, i used to send you DVD's full of video that we'd make of the new baby... we'd use our video camera and iMovie and then use iDVD and make those for you? Well, now that Apple is gone because they tried to survive the legal assaults on them for iMovie 3 - i have a Windows computer now since computers that could copy DVD's without protection were made illegal - and the DVD's i burn in that machine won't work in your Microsoft Media Center/HDTV setup unless i pay a license fee to Microsoft..."

        "I don't understand all that technical stuff. Why can't you make DVDs I can play? My friend Bob at work says his niece just sent him a DVD of her wedding, and he has the same setup I have. Why can't you do that?"

        "I know, dad, you like to record Matlock when its on during the day - but unless you pay $5 a month for the right to record the show, you're just going to have to come up with something else..."

        "Oh, I'm not paying $5 for that, I'm paying $5 for these great new features that I couldn't get a few years ago. I could never figure out how to program my old VCR, that thing was such a pain. This is so much easier!"

        etc.

        Try it. You'll find I'm right.
  • Conflict (Score:4, Insightful)

    by Lysander Luddite ( 64349 ) on Thursday September 12, 2002 @03:07PM (#4246542)
    Even the IP industry admits that DRM methods restrict access that otherwise may be legal. The consumer electronics industry is right when it says you can't encode intent and all possible uses into software.

    So who's going to win? The IP industry getting the legal defintion of Fair Use restricted even more or the electronics industry who can't give the majority of its customers what they truly want? There can't be any compromise or solution until the legal defintions of acceptable legal use are able to be encoded in software.
  • by Junior J. Junior III ( 192702 ) on Thursday September 12, 2002 @03:14PM (#4246590) Homepage
    The RIAA comes out and demands outrageous things. They get maybe 10% of what they ask for, but once they get that, those rights will be gone forever.

    Next time Congress meets, or next time industry works out a new spec for standardizations, they'll demand outrageous things once again. Maybe they'll get another 10%, maybe 1%, maybe nothing. But they'll just keep coming back, again and again, until they've whittled away free use rights down to nothing. Eventually they get what they want, it just takes them a while.

    Don't give them anything. They're not entitled to anything, so don't give them anything. Appeasement is a slippery slope to defeat.
    • Appeasement is a the way to defeat, but compromise doesn't have to be. It all depends on the exchange. If say we allowed mp3's to decay with a semaphore that got decrimented on each copy, disallowing copies after the fifth copy. If you own the original that makes for 5! or 120 copies, but the first person to copy your copy only gets a maximum of 4!=24 copies, the next 3!=6 max, the next 2!=2, the next 1!=1, and the next 0 copies. But in exchange for putting this in every legal p2p program, cd copier, etc. we get the copyright shortened to the intended maximum of 14 years, shorter for software, music, etc. I think that would be a net gain to the consumer and society at large. That's a compromise not appeasement.

      Note: In reality there would never be 120 copies made. Prolly everyone would back up the original and then never touch it until the first copy died, and prolly share that one, reduced to 20(24 - 4 for personal use) individual non-copyable files. And there would be programs that allowed you to reset the counter, but they would be illegal and their distributors cracked down on. The crackdown would work because people would buy into the copyright scheme if they saw it as something whose benefits outweighed it's high costs. Right now most educated people see it as a perversion perpetrated by Disney. I can't tell you how many lawyers really thought the name of the Sonny Bono Act was the "Disney Act II."
  • "We need interoperable DRM products that allow people to never feel the walls (of security)," said Ted Cohen, vice president of new media at EMI

    words are just words and they mean what we use them to mean. But I am sick of this use of the word "security".

    Security A: protection from hackers, SPAM, viruses, spies, corruption
    Security B: copy/cartel protection

    A and B have nothing to do with each other. And current software (especially the MS variety) is full of security (A) holes. Consumers are concerned that their computers are at risk and want to be more secure (A). And they enjoy the freedom that digital media (without security B) provides.

    By saying that DRM addresses computer security, the industry is throwing up a smoke screen. The consumer believes that MS, Intel, et al. are addressing their security concerns when in fact they are really crippling their hardware and software. With no added security (A).

    RIAA also wins using this technology because file-sharing and burning are thrown together with viri and hacking as "threats to computer security". Just a semantic turn away from making casual file-swappers into federal felons.

    Security is the wrong word. I can't even imagine how it came into use in this sense, except as an incredibly succesful PR ploy. Just stick with "Copy-Protection" or better "Software Restriction" or more realistic "Software Crippling".

    Sweat

  • by mesozoic ( 134277 ) on Thursday September 12, 2002 @03:15PM (#4246596)
    No matter how much you pad a wall, people still stop when they run into it. Consumer backlash against these products hasn't hit full force yet, but it will.

    Consumers define a market, not the other way around. When people start getting crippled hardware that doesn't do what they want it to, companies will pay the price.

    Moreover, once media companies lose legislative support for DRM enforcement (and this will happen, although it may take the judicial system a while), tech companies won't have any more reason to implement this sort of consumer-unfriendly crap.

    We need to remember that the judicial branch of the government is always slow to react, but that it does react -- and more often than not, it will favor the rights of the consumer over the rights of industry. A very convincing argument could be made (and will be, in the next couple years) to the Supreme Court challenging something as unconstitutional as the DMCA, or mandatory DRM. When Hollywood does get slapped in the face by the courts -- and I'm confident they will -- all of this nonsense will fade into the past, and a new wave of technological innovation will be allowed to continue.

    This sort of situation has come up in the past, and the American system has resolved it. If this weren't the case, we would have no VCRs, no cassette tapes, and certainly no MP3 players. But we do. It's only a matter of time before we can continue the developmental trend uninhibited.
  • The "Super MP3" they talk about, doesn't sound like DRM at all. It looks like they're just talking about good old fashioned watermarking (or something like it) for tracking/identification purposes. If that's all it is, I don't have any objections. (But I wouldn't use it anyway, due to the patent nonsense and general obsolesence in the face of Vorbis.)
  • This ISN'T DRM (Score:3, Interesting)

    by NigelJohnstone ( 242811 ) on Thursday September 12, 2002 @03:24PM (#4246658)
    Its a WATERMARK. I like this.

    The other DRM solutions had bits of code deciding I could do X, Y but not Z.

    This one says, I can do X, Y AND Z, but if Z turns out to be illegal, I can be punished.

    Fine - thats innocent until proven guilty. Exactly the principle what these new RIAA and MPAA rules forget.

    Now give me all that nice digital media, in this unprotected digital format, to use how I wish and I promise not to distribute it.

    If I do, it will have a watermark that can track it to my account.

    Fine. There's no code managing my rights, if I do something illegal, I get to argue my case infront of a human.

  • Kinda reminds me of... these Mac Hall strips:

    Part 1 [machall.com]
    Part 2 [machall.com]
    Part 3 [machall.com]
  • From the article:
    Judges determine fair use case by case, but technology companies are being asked to develop DRM systems that determine ahead of time what people can and can't do with files. In many cases, there are no precedents for DRM companies to draw from.
    Focus on the phrase "DRM companies" for a second. Does anyone realize we're already casually assuming that there will be a whole new class of companies that will spring up just to create, administer and monitor DRM? The "friction" this will add to the already-bloated digital-entertainment distribution system is enormous. Large distributors will create whole new divisions to take on the work. Small distributors, if they survive, will have to outsource the function. This is insane.
  • Yes, piracy is a problem. This isn't about piracy, this is about control.

    They're concerned about people stealing music, but they know as much as we do that some college kid downloading 5 CDs doesn't equal $100 in lost revenue.

    Digital music frightens them because they lose control. Once you have that music, you own it FOREVER in whatever format you want!

    That means that all of their great ideas about having people pay for music that "expires" after 30 days, and all their other reoccuring revenue plans can't happen.

    They WANT you to get sick of music. If you can listen to any one of your 6000+ songs at the touch of an iPod, thats less of a motivation to buy new music than if you're getting tired of listening to the same 6 CDs that you've had in your car the past month.

    This isn't even touching on the whole business of buying and selling physical CDs. There is a huge business in printing, selling, distributing, and marketing the CDs that you buy at the mall. If music was totally electronic, that revenue would be GONE.

  • My question is this: If I am an independent artist and I directly create MP3's on my own, do I have to pay some corporate entity somewhere for a watermark? Does this turn into a domain name kind of thing where a corporate entity doles out certificates? Regardless... I don't mind watermarking in principle. We all know its going to get hacked with the tech equivalent of a $0.99 marking pen, but in principle, I'm okay with this. It may even be desirable for some people to get music straight from the source instead of from Joe Napster's hard drive.
  • I glad to see that there is some effort being put into a compromise on this DRM thing. As much as I'd like the hardware/software companies to "just say no", it's not in their best interest to do that. For every company out there that says no, there are 3 others that can't wait to get in bed with DRM and profit from it.

    I'm not so sure that voting does any good these days, with politicians being easily bought, but we can be heard with our dollars! Just Don't Buy It! We may be a minority in this but out dollars do count! The consumers should not have to comprimise to the products; the companies producing these products should be comprimising to the consumers' demands.
  • Okay... (Score:5, Insightful)

    by DeltaSigma ( 583342 ) on Thursday September 12, 2002 @04:02PM (#4246934) Journal
    This idea has acquired a, somewhat, more positive reception than most other DRM methodologies. However you must keep something in mind: Consumers aren't behind the wheel on this bus.

    We all know the RIAA has been getting what they want when it comes to anything related to intellectual property.

    So how will it be recieved amongst them? Well I'll let you decide for yourself. However, allow me a chance to display the facts.

    The Recording Industry Association of America is an interesting animal. It deviates from our usual assumptions in the way that most corporations work. It is usually assumed that a large corporation wants money, that money is the bottom line. This is not the case with the RIAA. The RIAA wants control. The end result is still money but control is the most effective means to get money.

    I've explained this situation before, but for the sake of clarity I'll explain it again. They don't want control just because they're the multinational, multibillion-dollar, multi-million employing incarnation of pure satanic force. They want control because in the entertainment industry, more than any other, this is how you make the most money.

    The (literally) billion dollar question is "why?" The answer is simple. Cost and risk. More than any other industry there's more money spent at a higher risk in entertainment (save, possibly, stock trading). Unlike other industries with development processes, the entertainment industry does not gaurantee that a large amount of time and money will produce large profits. So what must they do? They must assure that they are the only sources for their product. They must make it as difficult as possible for users to get music other than theirs.

    That's half the reason the RIAA exists, to remove competition between high profiting companies and instead force it upon the rest of the world, including start-ups and independant businesses. I'm getting ahead of myself, however.

    So what do they do with this control? They bring on a finite number of artists, have them produce as many CDs as possible, while diluding the mainstream public with as much related advertising as possible.

    So you say, "why not hire more artists and make more CDs? Then you'll make more profit!" That's the traditional way of looking at it, but it's altogether untrue. They'll make more money, yes, but they certainly will not make more profit. Albums sold would increase but the cost of developing this music, signing the band, advertising for the band, buying radio play, and everything else associated with music production would increase at a higher rate than their sales.

    So you see, keeping a small number of artists (a full CD store doesn't appear to be a small number of artists but when you consider that the RIAA only signs approximately 1000 artists annually you begin to see the situation with clarity) is quite beneficial to them. Making sure that these are the only artists you ever see, hear, or talk about is even more beneficial to them. It's the real reason P2P is under attack.

    Given this super short, abridged, and summarized synopsis of the situation let's look at this DRM approach again. This "Squishy DRM" would allow P2P to continue. It would assure that people could not illegally acquire music. Yet, it would also allow consumers to venture with their music taste, and try smaller, less advertised artists/bands/genres. This DRM method would still compromise their control, and thus, their profits. How do you think they will recieve this idea?
  • "Squishy" DRM - as in "the sound you hear when you step into something soft and stinking/slimy on the sidewalk"? Makes sense.
  • I don't get it. Exactly how do they stamp your "computer name" into the superMp3? What ID are they going to set up? Another Intel ID on the PCU? Would you have to register your CPU when you buy it? Would you have to get a license like when you get a gun? Have to wait 5 days for a cool-down period?

    What would keep you from ripping your songs at work (with the ID similar to: BigCompany PC#2004).
    Then take them home, log into your favorite P2P system and sharing them with the world.

    Actually the whole setup seems to be against the original ripper, but not against the 400 people later trading it. Considering most of the leaches out there in P2P-land, who download only, and hardly ever upload (or rip) it seems like it would be safe to continue trading all your BobSmith-PC#01 files, as long as your name isn't BobSmith.

  • To me, the key question about a DRM system is: does it let me or you or anybody else publish and distribute non-DRM'ed content without restrictions or costs? If it does, it's OK by me--I may think that many artists should be grateful for anybody that listens to their stuff--but that's their decision to make. If it interferes with the distribution of free content, I consider it an infringement on basic rights of free speech and a threat to our society--we don't want Disney and Microsoft to hold the keys to distributing video, audio, images, and text.

    So, tracking is fine by me. I think it's technologically futile, but if they succeed and don't track things that don't belong to them, more power to them.

  • I'm aspiring to work in Visual FX soon. In order to get a job doing that, I need to provide a reel of FX that I created in order to prove I can do it.

    The problem with FX is that some of the best effects you can do are the kind that people don't notice. For example, there was a scene in Showgirls where a fountain had to be played with digitally in order to make it come out right. (If memory serves, the fountain didn't work when it came time to shoot, so it was fixed later...) Not a spectacular effect, nobody even noticed. The idea was to save money on a reshoot later.

    Well, the problem I have is that if I do a good enough job doing effects like that, how's anybody going to know what I did? An interesting idea hit me: Why not perform an alteration to a well known movie?

    I could take a movie, do a DVD-Rip of it so I have an .AVI on my computer to play with, then I could do something like replace a painting on the wall of a set with something startlingly different. Imagine a Star Wars movie posting hanging in Captain Picard's ready room.

    The more subtle I make it, the more likely that the effect will go unnoticed. But to have that poster hanging in a Star Trek movie would be startling. So my subtle effect could easily go noticed. Good, eh?

    Well, here's what bugs me: the DMCA says I can't do that. Fair use rights used to let me do that. I'm legitimately trying to use copyrighted work to privately advance my education. If the problem wasn't so serious (i.e. DRM enfocrement of 'copy restriction'...) then this situation would be comical. The very industry that is pushing for this type of enforcement is the same industry I'm trying to build a skillset for so I can work for them and make more content!

    Can I succeed without doing the DVD rip? Yeah, sort maybe. But they've made my life a good deal harder. I want to learn how to green-screen against footage shot professionally. This is easy to do if I rip a DVD with documentary footage. Without that footage, I'll have to hire somebody to professionally light a greenscreen set. Cute. If I had the money to do that, I wouldn't be trying to educate myself!

    I hope the *AA realizes that they're destroying their talent pool.
  • "Squishy" DRM or any other kind of DRM just isn't going to work. For one, it's too easy to just record the audio output to another medium without DRM. How many of your stereo's have tape decks? How many of you have ever recorded the output of a soundcard straight to a wav file? Or recorded it on another sound card on your second PC?

    Besides, this messes with the consumer when 6 months after they download this DRMP3 file, they find that they have to reinstall Windows. *poof* there goes your music.

    Give the RIAA / MPAA enough rope, and they're bound to hang themselves with it. I don't think they *really* understand where they're being hurt by piracy. It isn't by teenagers trading mp3's on-line (who weren't going to buy it anyways), it's the major pirates that press bootleg CD's and sell them at Flea Markets that does damage to their business.

    Same goes for software. One kid burning a CD for a friend is NOTHING compared to the major illegal pirates. These clowns are trying to blow out a birthday candle when they've got a forest fire in their backyard.

    Ah - screw them (the RIAA / MPAA). Their pure, unadulterated idiocy will be their downfall.

  • Interestingly, I had the same idea a while ago - embed the ID of the creator or legitimate owner in the file. That way, if it gets out the original creator can at least in theory be held accountable under existing copyright laws.

    I couldn't get very far with the scheme since as I was trying it, anyone who could get a hold of several copies of a song could figure out which bits were the id and change some of them. I didn't have the energy to pursue it after that, especially since I'm not sure it would prove a satisfactory disincentive to piracy anyway. Maybe something with a secret checksum but that would easily be hacked.

    If they solved these problems, it would be nice, except that it seems too late to stop the RIAA Nazis.

    Heil!

  • "As technology makes things easier to do, the concepts we grew up with -- sharing a tape with a friend, making a mixed tape -- turned from sharing an LP with a friend into plugging in an iPod and downloading 1,000 songs in eight minutes," said Cohen. "That may have to change."

    Oooh. I'm so angry I could spit. The $20 Billion music industry wants to curb the $600 Billion tech industry? I didn't steal anything when I put 1000 songs on my ipod. He wants DRM to be squishy in that no software will contain the features that violate DRM. They're just talking about improving the user interface so you don't realize that capabilities have been stolen from you.

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