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Why Microsoft Won't Have Blu-ray on the Xbox

Posted by CmdrTaco on Mon Mar 24, 2008 10:55 AM
from the wtb-final-fantasy-on-360 dept.
Ian Lamont writes "Ever since Toshiba stopped production of HD DVD players, many Xbox 360 owners have been wondering when Microsoft will offer some sort of Blu-ray option for the Xbox 360. The answer: Probably never. Microsoft's product manager for the Xbox 360 has told Reuters that Microsoft is not in talks with Sony or the Blu-ray Association. Why not? The Industry Standard points to HDi, an obscure Microsoft technology that was part of the HD DVD interactivity layer. HDi may be dead on physical media, but it could potentially be applied to other Microsoft HD-compatible technologies such as Xbox Live Arcade and Windows Media Center, and be part of a long-term play to own a big share of the market for HD content delivered over the Internet."
+ -
story

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[+] Hardware: Toshiba To Halt HD-DVD Production 494 comments
Multiple users have written to tell us that Toshiba is planning to halt production of devices related to HD-DVD. According to Japanese broadcasting network NHK, Toshiba will lose "hundreds of millions of dollars" as the format war finally draws to a close. Regardless, investors are pleased that Toshiba has made the decision to cut its losses. This comes after a last-ditch price cut was unable to prevent Wal-mart from throwing their lot in with Blu-ray, although some sources suggest that Wal-mart was already aware of Toshiba's plans to withdraw from fight.
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  • by New_Age_Reform_Act (1256010) * on Monday March 24 2008, @10:56AM (#22845606) Homepage Journal
    Have you ever seen Microsoft Office for Linux (w/o any emulator like Wine)?

    Nobody is ever going to support a product from a direct competitor (or backed by a direct comepetitor) . Microsoft & Sony are direct competitors.
    • by fructose (948996) on Monday March 24 2008, @10:59AM (#22845640) Homepage
      So that's why we can't get iTunes on a PC. Oh, wait...
      • by tmcfulton (1245028) <tmcfulton@gmail.com> on Monday March 24 2008, @11:18AM (#22845880)
        Apple just didn't want to miss out on 85% of the computer market. If Microsoft didn't have a near-monopoly, there wouldn't be iTunes for PC.
        • by mweather (1089505) on Monday March 24 2008, @12:38PM (#22847152)
          And Microsoft wants to miss out on 100% of the HD movie market? They're not dumb enough to think downloadable content is going to be a competitor any time soon. And if consumers buy separate blu-ray players, they'll buy the cheapest one: the PS3. And that cuts into 360 game sales.
              • by zippthorne (748122) on Monday March 24 2008, @04:22PM (#22850196) Journal
                But Nintendo has the advantage of having never sold the Wii at a loss. They could put out an upgraded machine right now without having real losses (pro-forma "losses" though)

                In other words, they're well positioned to be the first ones out of the gate for the next generation of home theater / video game equipment, and they won't have to worry about figuring out which disk format to back.*

                Now, whether they actually take advantage of that position remains to be seen. But they've by no means screwed themselves out of anything with their design decisions regarding the Wii.

                * of course, if it takes Blu-Ray as long to overtake DVD as DVD took to overtake VHS, USB thumbdrive movies will be well within possibility. Remember, this jump was a big jump data-wise, but High definition is pretty well defined for the next decade or so: 50 gig is going to be plenty for any storage medium for some time, but it's also going to get much easier to achieve. In that sense, Blu-Ray is a disaster. We should've gone with HD-DVD as an interim format (well, it was supposed to be cheaper), knowing that it would be replaced fairly quickly by something much more durable, storable, reliable, and possibly even cheaper.
        • Re: (Score:3, Insightful)

          So you're saying Microsoft wouldn't put out a product on a competitor platform, like, say, Microsoft Office on Mac OS X?
    • Re: (Score:3, Interesting)

      In the console market. Sony makes a crapload of other things, and Microsoft's presumably main business is it's OS and Office software. Always seems weird to me that companies can get so huge as to be direct partners with a company in one division and direct competitors with the same company in another.
    • Correction! (Score:5, Insightful)

      by Cadallin (863437) on Monday March 24 2008, @11:00AM (#22845648)
      No monopolist is ever going to support a product from a direct competitor. Plenty of other companies do so. Toshiba, Sony, Panasonic, and Samsung all directly compete in many of their core markets. Yet they also often adopt and support technologies developed by one another. The difference? None of them are monopolies and accustomed to monopolistic control in a market.
      • Re:Correction! (Score:5, Insightful)

        by Sawbones (176430) on Monday March 24 2008, @11:37AM (#22846168)

        No monopolist is ever going to support a product from a direct competitor...The difference? None of them are monopolies and accustomed to monopolistic control in a market.
        That's just a bit of hyperbole there, don't you think? Microsoft was part of the list HD DVD backers - who's members [hddvdprg.com] contain more than a few direct competitors (Corel competes as directly as possible with Office). Nothing is quite as cut and dry as you're making it out - after all, sony still makes computers that run windows, don't they?
            • Re:Eventually ... (Score:5, Insightful)

              by Pojut (1027544) on Monday March 24 2008, @01:10PM (#22847752) Homepage
              There's absolutely no denying that HD-DVD and Blu-Ray look considerably better than just an upscaled DVD. The question is, are retailers going to be able to convince that there is a big enough difference that warrents a couple thousand dollars to get started, as well as increased prices every time they buy movies.

              People sometimes say "well, it worked with DVD and VHS!" That's because DVD was an ENTIRELY different technology...no rewinding, perfect still images, clear and focused slow-mo, chapter selections, extra features, multiple language and audio, etc.

              Blu-Ray, even with its "internet enabled extra features", is at its core nothing more than a prettier version of DVD. It's not nearly the leap that VHS to DVD was, and as such I think it's going to be much much harder to convince folks to switch (ESPECIALLY considering how much cheaper DVD is, both for the player and the movies.)
    • by LBArrettAnderson (655246) on Monday March 24 2008, @11:07AM (#22845732)
      OS X is much more of a competitor to Windows than Linux, and last time I checked (on friday), my work computer (an iMac running Leopard) had a current version of MS Office on it.
      • by AJWM (19027) on Monday March 24 2008, @11:29AM (#22846036) Homepage
        OS X is much more of a competitor to Windows than Linux,

        No. You can't (legally or easily) load OS X onto your generic or HP, Dell or Lenovo PC. OS X only runs on Apple hardware, therefore it does not compete with Windows in the non-Apple hardware space. Linux does.
        • by ergo98 (9391) on Monday March 24 2008, @11:32AM (#22846084) Homepage Journal

          No. You can't (legally or easily) load OS X onto your generic or HP, Dell or Lenovo PC. OS X only runs on Apple hardware, therefore it does not compete with Windows in the non-Apple hardware space. Linux does.

          I don't think many people buy hardware based upon the binary "Apple or non-Apply hardware?" decision point. OS X absolutely is a competitor to Windows, regardless of whether it implicitly binds additional decision points.
          • Re: (Score:3, Insightful)

            OS X absolutely is a competitor to Windows

            Only in the initial purchase of hardware, which is not the context of the discussion. The great(n)-grandparent post wondered why Microsoft would create a version of Office for Mac but not for Linux.

            Once the Mac sale is made, making Office available for it increases the potential pool of Office sales without hurting Windows sales. Making Office available for Linux could have a severe impact on Windows sales. If it were possible to install OS X on a (non-Apple) PC
  • Doesn't make sense (Score:5, Insightful)

    by spleen_blender (949762) on Monday March 24 2008, @10:58AM (#22845630)
    Profit is profit is profit is profit, so why would they not take the opportunity to have an overpriced blueray disc player accessory for the 360? Doesn't seem like sensible business practices to me.
    • by MBCook (132727) <foobarsoft@foobarsoft.com> on Monday March 24 2008, @11:07AM (#22845722) Homepage

      Development costs, testing costs, update costs (look how many updates the Blu-Ray player on the PS3 has received), shipping costs, inventory costs, shelf space costs, etc.

      I always figured that MS rushed the 360 HD-DVD so that they could have something out there to help counter the Blu-Ray install base generated by the PS3. Something to give their HDi some installed base to compete with the Java on Blu-Ray.

      It doesn't surprise me at all that they wouldn't make a Blu-Ray drive. Even without that point, an HD drive doesn't add to the console's value as much as it did when all players were $600+. As players get cheaper, the reason to buy the add-on over a stand along player drops.

    • Profit is profit is profit is profit, so why would they not take the opportunity to have an overpriced blueray disc player accessory for the 360? Doesn't seem like sensible business practices to me.

      Because one thing that Microsoft does better than almost any other company is look to the future. They seem more than willing to sacrifice $1 billion today (or $20b for Yahoo!) if they think there is a good chance of $2 billion in a few years. For example, I believe last year their video game department finall

      • by 93 Escort Wagon (326346) on Monday March 24 2008, @11:45AM (#22846282)

        Because one thing that Microsoft does better than almost any other company is look to the future.
        I disagree. Microsoft has consistently been late to the game. They were late to figure out how big the world wide web would be, and they didn't see the possibilities of "convergence in the living room" until their competitors started moving that way - THAT'S when the XBox was born. They want Windows to be everywhere, and eventually realized the popular game consoles presented a big problem for them.

        The one thing Microsoft does do better than almost any other company, though, is to throw truckload after truckload of money at these missed opportunities. But very few other companies have the cash on hand to do that. Also, it still remains to be seen if it'll even work - remember, as popular as the 360 is among the hard-core gaming crowd it's still selling far less than even the PS2, and not outselling the PS3 anymore.

        • Re: (Score:3, Insightful)

          Years later, Xbox is pretty much the center of the console market.

          No it ain't, unless you're defining that market as the subset of the real console market focused on games that could as easily by played on a PC. Probably the real center of the market (in unit sales) is the Nintendo Wii with its innovative controller. (Just checked online [blorge.com]; February '08 sales for Wii were 432,000 vs Xbox 360's 254,600).

          The games available for the Wii are attracting people that would never consider your traditional console g
    • by The-Bus (138060) on Monday March 24 2008, @11:24AM (#22845960) Homepage
      You're right. Profit is profit. The simplest answer is that having a Blu-Ray drive available for the Xbox 360 is simply not profitable. The initial HD DVD drive sold relatively poorly. I believe sales were about 500,000. There's no reason to think a Blu-Ray drive would sell any better.

      Sure, it makes them money, but it doesn't make them enough profit. Otherwise, they would've done it.
      • Re: (Score:3, Interesting)

        But their standard is completely dead now it seems, and to keep pushing for it is incomprehensible. I mean, they have to be more intelligent than that, right?! Although, as usual I'll expect my assumptions on the level of intelligence of others to be sadly disproven.
        • I don't know... (Score:4, Interesting)

          by keirre23hu (638913) <keirre@adams.gmail@com> on Monday March 24 2008, @11:21AM (#22845920) Homepage
          Reading the article (yes foreign for slashdot) it says that they can use the HDi for other things. My money says they're planning some form of distribution down to the road via X-Box live perhaps? Especially now that vendors like NetFlix do online video rental.

          Of course, with HD content you have the not so insignificant issue of transferring many Gigabytes of data for any feature length content, and how many of them could you store on a stock 360?

          In any case, this is probably a boneheaded move destined to backfire.
        • by ergo98 (9391) on Monday March 24 2008, @11:26AM (#22846010) Homepage Journal

          But their standard is completely dead now it seems, and to keep pushing for it is incomprehensible.

          HD-DVD is indeed completely dead, and Microsoft has stopped manufacturing the HD-DVD add-on (more correctly they no longer Toshiba to make it for them). Microsoft knows that HD-DVD as a physical format is dead.

          However XBox Live! isn't dead, nor is traditional DVD. The former has great future potential (it, and similar services like iTunes movies, aren't something I'm interested in because the bitrate is going to remain far too low until the end-to-end infrastructure of the internet is dramatically improved, but it's good enough for a lot of people), and the latter is easily good enough for most consumers.

          So no, their "standard" isn't dead. DVD is easily going to be dominant until the next generation of game machines, possibly even to the one after that. And then there comes a point where optical media doesn't even matter anymore.

          Really this is all rather silly. Microsoft barely supported HD-DVD. Why do people think they're going to rush and support Blu-ray, especially given that the technical requirements of Blu-ray guarantee that such an add-on would be very pricey: How can you compete with Sony that is already selling a full game machine with Blu-ray at less than the cost of a competing companies stand-alone, no-game-machine-included players.
        • by Locutus (9039) on Monday March 24 2008, @12:00PM (#22846530)

          But their standard is completely dead now it seems, and to keep pushing for it is incomprehensible. I mean, they have to be more intelligent than that, right?!
          The fact that they lost this one does not mean they will be willing to chance the loss of their position in the market with Windows. They exist only because Windows exists and believe it or not, Blu-ray is a platform threat to Windows. Also remember that Microsoft only "supports" products which are Windows platform lock-ins. They tolerate others doing things on their platform only until those vendors products become a threat or start enabling capabilities on other platforms. One thing about Blu-ray Microsoft despises is its menu system is implemented in Java and every Blu-ray device ships with embedded Java in it.

          Check this out and look for the word "pawn" in it:
          http://antitrust.slated.org/www.iowaconsumercase.org/011607/3000/PX03096.pdf [slated.org]

          So thinking that Microsoft will do what the market asks and help a potential threat to their existence is asking a very lot of Microsoft. They've never done this without either a way to own or destroy the cross-platform capabilities or a way to force their own product(s) onto the market. Microsoft's profits in a market sector have been traded many many times for protection of the Windows platform. Again, Microsoft exists only because Windows exists and without that, over 60% of the profits go away very very quickly. If Blu-ray is seen as a platform threat, Microsoft will not support it without some plan to eliminate the platform threat. And I think the threat has more to do with Java being the Blu-ray spec than Sony's ownership or creation of the spec. IMO.

          I find it hard to believe they think the distribution/network is mature enough to jump on a network distribution mechanism instead. But they may feel that they can slow the adaption enough with disabling or stalling the Blu-ray devices on their platform(s). Xbox is the obvious one because they attempted to leverage it for promoting HD-DVD. They knew they couldn't embed it in the Xbox because the price increase would have given PS3 more leverage. We should soon start to see see how they will try to stall Blu-ray on Windows as the devices start moving to PCs.

          LoB
      • by MBCook (132727) <foobarsoft@foobarsoft.com> on Monday March 24 2008, @11:45AM (#22846276) Homepage

        I saw that. I say... wrong. The prices went up. That's economics. There are two resons.

        1. The closest substitute good (HD-DVD players/software) is now gone
        2. Development

        People were pushing the players at a loss (Toshiba, et. all too, from my understanding). Now that the pressure is gone, the prices have moved from the dumping range to the "possibly sustainable" range.

        I've seen people complain about the new players being more expensive than the old ones, but that always happens when the new players have more features (BD-Live and all it's costs like Ethernet, flash storage, etc) than the old ones.

        They're not "leveraging a monopoly", they are just not competing at/near a loss anymore. You can't leverage a Blu-Ray monopoly, because there is no market share for it right now. DVDs will be the "monopoly" in the video market for a few years yet.

        I would not be surprised to find a new coalition of HD-DVD-interested companies form to create a new, open, set of technologies to compete with Blue-ray and bring that rampaging giant down.

        Sarcasm: Yes. That worked so well the last time. I'm sure they'll try it again with yet another incompatible format.

  • by ke5aux (1180175) on Monday March 24 2008, @11:00AM (#22845646)
    I guess the recent poll was wrong then. "who cares" was not the correct answer.
  • Apple would have called it iHD so Microsoft had to call it HDi

    Dibs on PODi and TUNEi!

    -> I use my TUNEi to fill my PODi :P
  • HDi (Score:5, Insightful)

    by gEvil (beta) (945888) on Monday March 24 2008, @11:06AM (#22845720)
    Can't say I'm the biggest fan of MS technologies, but I will say that I think they did a pretty decent job with HDi (all of the menus, animations, bookmarks and other interactive features on an HD DVD are done using it). I'm sure there are any number of other companies who could've done the same thing, too. But if MS wants to use this technology for downloadable videos, then I'm all for it. It'd be nice to actually have a downloadable video that has menus and chapters and the other niceties that we've grown used to.
    • It'd be nice to actually have a downloadable video that has menus and chapters and the other niceties that we've grown used to.

      Including niceties like unskippable FBI warnings and adverts...

      I agree that having additional functionality (soundtracks, subtitles, chapter icons, menu system) grouped with video files can be great... however a raw video file has the advantage of being easier to play on a myriad of devices and being under the user's control.

      I know nothing about HDi, so I don't know to what extent it locks out the user from accessing the internal data directly... but I really hate data containers that companies use t

  • Live marketplace (Score:5, Interesting)

    by tonyreadsnews (1134939) on Monday March 24 2008, @11:07AM (#22845726)
    Ummm, because like others have said, the war is not over. Blu-ray discs still have to compete with digital distribution. Even Gates mentioned at CES. They've partnered with quite a few places (One is Disney!) so they will likely pursue downloads through their Live marketplace, including HD content before trying to license something from a competing console.
    • Re:Live marketplace (Score:5, Interesting)

      by katorga (623930) on Monday March 24 2008, @11:13AM (#22845816)
      Digital distribution will get killed by the ISP's and their bandwidth throttling in the US. It competes directly with their core content distribution model. Disk is still the high-bandwidth, lowest cost distribution model for 20GB files in the current environment.

      Sony's BR 2.0 spec with a hybrid digital-physical model is the best fit.
      • by LWATCDR (28044) on Monday March 24 2008, @11:35AM (#22846130) Homepage Journal
        I don't think so. The ISPs are not going to want to face Microsoft, Google, Apple, Disney, and Sony. Yes I know that it seems that it is a battle of who can buy the most congressmen but Microsoft, Google, Apple, Disney, and Sony all have deep pockets and they all feel this is a battle they must win.
        If need be Google and Microsoft both have the bucks to become the worlds largest ISPs. They both have the technology base and the motivation if the ISPs get too nasty with them.
        Also the cable companies are hated. They are hated by the public at large. Congress know this so it may be a battle that they are willing to take on since Microsoft, Apple, Google, and Disney's money is just as green as Comcast's.
    • Re:Live marketplace (Score:5, Interesting)

      by Sandbags (964742) on Monday March 24 2008, @11:44AM (#22846248) Journal
      Digital dsitrubution is NOT a competitor. It is for reneted or short term materials, but lets face it, if my choice is to save $5 or less to download a movie instead of buying the hard copy, or risking loosing the media and also incurring the cost for it's storage.

      With physical media I:
      - can easily loan it to a friend or family member, without wasting blank media or time to burn it.
      - can move it from system to system in seconds, not hours over a network connection
      - don't need systems to be compatible for steaming or sharing, a BD player in each room costs about the same as (and will cost less than) the equipment to connect the TV to the network for streaming HD.
      - Can make electronic copies for backup (wether currently legal or not)
      - can move it off my hard drives at will without buying media and wasting hours (days) to burn it (If I want to encode it on the computer I can, and in less time than burning a DVD...)
      - don't have to buy bigger and bigger hard drives and RAID system as my collection grows
      - don't have to wait DAYS for Antivirus scans to complete, or copying to new drives as my old ones fill up.
      - don't have to back it up

      Digital distribution works fine for music, for which I can have tousands of songs on cheap hard drives, and streaming works great over even the cheapest wireless devices for stereo surround audio. It's easy to maintain and copy when your whole collection is less than 100GB (and that's a BIG collection). When a single HD movie is 20-50GB, it's not easy or cheap to maintain my own collection electronically. heck, even standard definition DVDs are hard to maintain on a sharing network.

      On-demand video? yes, digital downloads may very well replace Blockbuster. If an all-you-can-eat subscription was available (netflix size library, digitized in HD, and available to start playing within 5 minutes) and the fee was equivolent to current subscription fees ($15 per month) it might become feasable, but you still can't take it with you unless you download the entire movie before leaving... When I go on vacation, or to a friend's house, I want a few dozen good classic movies with me, and a few new ones to. Even at over 8MB downspeed, I'm looking at typing up my pipe for days to download a weeks worth of movies, and hundreds of GBs to store them on. Also, my laptop, even if it had that much storage, doesn't plug into most hotel TVs...

      Digital downloads are strong competition for HBO and other networks. Why pay $12/month per channel when you could pay $20/month and see every movie your hear desires on demand? This I see is where digital downloads will make their mark. They're obviously competition for the rental industry, provided the set top box is part of a service and not several hundred dolars by itself.

      The best solution in my mind? ...best of both worlds. A set top DVR that can record and play back live HDTV, integrates on on-demand service allowing both per-purchase options as well as monthly all-access subscriptions (hot releases cost a buck or two extra each). Also, instead of a $4 rental, offer a $14 download-to-own option, and for an additional $3 they'll send the original media to you in the mail in a few weeks so you don't have to make backup copies. The set top box should integrate a BD writer so anything you've downloaded (or recorded live) you could burn to your own media. Also integrate it into the network so movies and other content of the DVR can be shared on the network and vice-versa. Also allow an agent to run on a computer so you can not only download movies, but select which PCs they're automatically copied to, like podcasts, so you can keep the most recent, unwatched movies, as well as a few selected favorites, on your laptop and your iPhone without having to copy them there (and waste hours) when you're on the go.
  • by keineobachtubersie (1244154) on Monday March 24 2008, @11:08AM (#22845744)
    The media the games come on is irrelevant, Nintendo proved success is possible with an unusual format.

    Microsoft also has stated they are trying to move toward a content-download type system, so the physical media would, again, be irrelevant.

    As others have said, there may be a standalone Blu-ray player in the future, but I think MS thinks they simply don't need it. And Ballmer himself has said no Blu-ray for Xbox, of course that's not really worth much and could change with the market.

    http://www.crn.com/digital-home/206903456 [crn.com]
  • by erexx23 (935832) on Monday March 24 2008, @11:10AM (#22845770)
    This is SUN vs. MicroSoft
    (BD-J vs. HDi aka MSJava Script)

    Java is the platform for the world wide distribution of IPTV.

    I don't think that MS will be pushing anything that competes with their version of a Java virtual machine much less include a Sony product in their 360.
    (the final offer by MS and Toshiba to prevent a format war was the inclusion of HDi... Sony and Sun walked away)

    While it makes Cents that they should, I don't think they will.
  • Another reason... (Score:5, Informative)

    by oahazmatt (868057) on Monday March 24 2008, @11:11AM (#22845794) Journal
    Another reason for not including Blu-Ray capabilities... Like I'd be able to hear the movie?

    This isn't a troll. I love my 360, I do. But I've used it to watch DVDs and stream videos from my laptop, and honestly, even in the most well-ventilated of spaces, the console is just too loud for me to enjoy it as a media center at all.
  • by BarryJacobsen (526926) on Monday March 24 2008, @11:13AM (#22845820) Homepage
    I have a 360. I have the HD-DVD drive for my 360 because I want to play HD content (Microsoft clearly recognizes this market segment exists, why else create the HD DVD drive in the first place). Now instead of buying a Microsoft brand 360 Blu-ray Player, I will be buying a Playstation 3. Seems like a brilliant plan on Microsoft's part - if they wanted me to buy a competing product.
  • by geoffrobinson (109879) on Monday March 24 2008, @11:25AM (#22845994) Homepage
    Sony vs. Microsoft. I guess Slashdot is going to have to go with Sony. We have been triangulated.
  • by DrXym (126579) on Monday March 24 2008, @11:30AM (#22846056)
    If Microsoft wanted to licence Blu Ray they'd go to the BDA, not to Sony. They'd then be free to implement the standard through any OEM they felt like which could even be Toshiba. After all, Toshiba and Samsung jointly own TSST that makes Blu Ray OEM drives.

    Sure if MS doesn't include a Blu Ray drive, it would mean Sony was deprived of some royalties. But at the same time it would negate the one major advantage the PS3 has over the 360 so they'd lose sales. So I think Sony would be quite happy if MS skipped Blu Ray altogether. It would be just another reason for many people to buy a PS3.

    • Re: (Score:3, Insightful)

      When it comes time for MS to make a Blu-Ray drive, they will go to the BDA for the license. However, let's face it, it's going to be Sony trying to get them to come over.
  • This sucks (Score:4, Informative)

    by rikkards (98006) on Monday March 24 2008, @11:41AM (#22846220) Journal
    XBox Live is about to take a kick in the teeth in Canada. Rogers has announced that they will start capping their bandwidth this June. If you go over it will cost you $2/gig (up to $25) extra per month. Until now we have been fortunate. Not sure if Microsoft has taken something like this change into account especially with higher quality videos creating larger data costs for the end user. At this point if no Blu-Ray player is coming, I go out and buy a separate Blu-Ray player (or PS3) and rent movies than risk going over my limit. I already pay Rogers enough.

  • I don't think Microsoft cares that Blu-Ray is Sony's standard, just that it's not Microsoft's standard.

    From there, the decision to forget about a high-definition player add-on for this generation makes sense. The attach rate for the HD-DVD drive wasn't very good (typical for a console add-on), but Microsoft was willing to take that hit for the sake of promoting HD-DVD. (Not to mention keeping up with the Playstation 3 Joneses.) A Blu-Ray movie player for 360 would be just another console accessory that doesn't sell enough to justify the cost. (See also: Sega CD)

    XBox "720", if it uses an optical drive at all, will probably use Blu-Ray out of necessity. As a baseline for the platform, it will be far easier to justify that cost as upfront R&D.

  • by JustNiz (692889) on Monday March 24 2008, @11:45AM (#22846288)
    Microsoft NEVER go with a pre-existing stadard as-is. Its like they feel the need to have their own customized version of everything for some reason. I guess they feel it gives them control of something.
    Consequently even if Microsoft licenced Blu-Ray, I'd bet they'd change parts of it somehow to make it their own in some way that would be incompatible with everything else.

  • DLC is not true HD (Score:4, Informative)

    by HalAtWork (926717) on Monday March 24 2008, @02:20PM (#22848836)
    The videos are only 720p, the bitrate is not high, and it's a problem to transport the videos to bring to someone else's house to watch (you have to bring your 360) much less another room in the house. You can't purchase movies and keep them, and it costs $6 to rent one. You need a Live account. The selection is not that great. Although it might be a good companion, it's just not a suitable replacement for Blu-Ray.
    • Re: (Score:3, Interesting)

      I don't know... just because HD-DVD is dead in the consumer market, it may not stop them from using it as a proprietary system for the console. If anything, it might afford them more protection from piracy than any DRM. If no one can get HD-DVD drives to read the disks, no one can decrypt or copy them. The Blu-ray BD+ DRM has already been broken by Slysoft (AnyDVD), for instance.

      I could see a problem with production. They'd have to find a company willing to continue to manufacture the drives for them; k
        • Re: (Score:3, Insightful)

          Sure, why not. Except for lost or damaged discs, and the fact that every review is going to say the PS3 version is better because you don't have to change discs mid-game.
          Given the alternative, I'd rather have multiple discs than nothing at all...