One Second Ads Hoping To Grab Your Eyes 105
otis wildflower writes "C|NET reports that GE will be airing a new advertising campaign called 'One Second Theatre'." From the article: "'GE One Second Theater,' as the campaign is being called, presents a humorous peek behind the scenes at recent General Electric commercials produced by BBDO. The campaign is intended specifically for new media like digital video recorders, which can be used to watch expanded versions of the spots, and News Corp.'s MySpace social-networking service, where visitors can read a mock profile of Elli, the elephant star of one of the commercials. The spots will also be accessible on MP3 players, through podcasts presented as if they were recorded by Elli and other characters from the spots, and on a microsite offering an online version of the campaign. The multimillion-dollar campaign, scheduled to begin Friday, is the most recent effort by GE to explore media beyond conventional commercials and print advertisements."
If you got the money, I got the time... (Score:5, Funny)
Re:If you got the money, I got the time... (Score:1)
Ah, here at last. (Score:5, Informative)
Re:Ah, here at last. (Score:2)
My head asploded just thinking about that.
Re:Ah, here at last. (Score:3, Funny)
Re:Ah, here at last. (Score:3, Interesting)
My first thought was also Blipverts.
Re:Ah, here at last. (Score:1)
Re:Ah, here at last. (Score:1)
Well... (Score:2)
Great idea! (Score:2)
Instant advertising greatness.
Re:Great idea! (Score:2)
Letterman (Score:2)
Dave will ask what we are playing for and for a second they will flash a picture of the item. The announcer gets really into saying the name, like "Black and Decker can opener", but they only show the item for a second. I've actually been wondering for a while if they were being paid for some of their spots.
ASCII Version (Score:5, Funny)
(.)(.)
Just close your browser really fast to get the speed affect.
Re:ASCII Version (Score:1, Informative)
Re:ASCII Version (Score:3, Funny)
Æffect, æffect
Re:ASCII Version (Score:1)
Re:ASCII Version (Score:1)
This is much too confusing. (Score:5, Insightful)
Hey, anybody remember back when the point of commercials was to inform you about and convince you to buy a product, and the commercials actually told you what that product was?
Re:This is much too confusing. (Score:5, Funny)
No, when you're shown an image of the queen of diamonds for one second, you'll instantly know what to do. . . . either kill the president or go eat a hamburger.
Re:This is much too confusing. (Score:1)
Re:This is much too confusing. (Score:2)
Re:This is much too confusing. (Score:5, Informative)
Re:This is much too confusing. (Score:2)
Ethos advertising matches with what you are talking about. Drink Pepsi® because young people do, rent Avis because our commercials are funny, buy a XBox because it looks cool and our logo is sweet. These ads don
1 second ads for 10 second abs! (Score:2, Funny)
Lawyers (Score:4, Funny)
If there's any American industry that we'd like to see outsourced....
Re:Lawyers (Score:2)
Re:Lawyers (Score:3, Funny)
Re:Lawyers (Score:2)
maybe one should associate phone numbers with bra sizes to memorize them better.
Re:Lawyers (Score:1)
555-111-1111 (Score:2)
Of course it only works for the first couple of people to try it, then it becomes old and will be ignored.
Re:Lawyers (Score:2)
I for one welcome our new advertising overlords. (Score:1)
Waste of $$$ (Score:1)
Re:Waste of $$$ (Score:1)
Perhaps you need to rethink your investment strategy.
qz
Re:Waste of $$$ (Score:2)
Re:Waste of $$$ (Score:1)
Re:Waste of $$$ (Score:2)
I hardly think the price has peaked yet.
The trend will remain upward until it reaches the same price as the cheapest viable alternative, whatever that turns out to be...
Re:Waste of $$$ (Score:2)
Ouch! (Score:3, Funny)
That sounds painful. "My eyes...the goggles do nothing!"
Image Repair (Score:3, Interesting)
They are just a cute and fuzzy corporation that wants to be your pal.
I think I need to puke.
Blipverts? (Score:2)
Max Headroom: We're getting there.
Re:Blipverts? (Score:4, Informative)
For the uninitiated, the pilot episode of Max Headroom [maxheadroom.com] told how new high-speed advertisements were overloading people's brains. Max was, well, kind of a cyborg, when a reporter suffering a terrible accident was recreated in a computer.
For the full spoiler, read TV Museum [museum.tv]
Re:Blipverts? (Score:2)
Everyone. And if the illegal trade in body parts in the US is as big as made out, we already have the rest of the movie's elements.
Re:Blipverts? (Score:1)
Re:Blipverts? (Score:1)
I was thinking what if they were to slow down the commercial feed so that if you're fast forwarding it that it would play at normal speed
I'm really stretching on that but I'm glad some people remember max headroom.
Anti-Anti-Advertising Technique? (Score:5, Insightful)
Re:Snore... (Score:1)
Imagine a Beowulf Cluster (Score:2)
For example take the idea of the 80's yuppie, pixelate a cluster of 1 second ads that incorporate automobiles, IKEA, upscale dinning, wines etc. etc. and you might sell by association.
Just my loose change
Re:Imagine a Beowulf Cluster (Score:1)
Attention Spans (Score:5, Funny)
Re:Attention Spans (Score:1)
Seriously though, hasn't something like this been tried before?
http://www.snopes.com/business/hidden/popcorn.asp [snopes.com]
Not what I was expecting... (Score:3, Insightful)
GE is pleased o introduce "One Second Theater" an innovative concept in commercial content designed to capture the imagination of viewers. GE's One Second Theater is available to anyone with a digital video recording device and right here on this website.
Here's how GE's One Second Theater works... blah blah 30 fps blah use your pause button blah...
Gah, sounds like work, pass...
Now if they had REAL one second films... that would be creative... but this is just 30 images in one second... not 1 second theater, but 30 frame slide show...
So what are they advertising again? Jet engines?
Re:Not what I was expecting... (Score:1)
It was a precursor to this 1s ad thing.
It would show a series of well known pictures/art. Each on screen for only a few (5) frames (frame == tivo slowmotion frame). The ad gave an impression of something wrong. After catching it on my TiVo, and single-stepping it became apparent: those old black-and-white pictures and egyptian murals where animated.
That was cunning, distorting the familiar only very slightly.
Some
Re:Not what I was expecting... (Score:1)
http://www.ge.com/en/company/companyinfo/advertis
Adblock string (Score:4, Insightful)
And now for the one second post... (Score:3, Funny)
Here's my 1-second ad for Diet Pepsi and Mentos... (Score:4, Funny)
Mint Mentos+2-liter of Diet Pepsi/Coke = Minor hillarity during a work break. Warm cola tends to work better than cold, 5-10 mentos seems to more than do the trick.
There - that might just sell some otherwise undrinkable/inedible snacks!
Ryan Fenton
Re:Here's my 1-second ad for Diet Pepsi and Mentos (Score:2, Interesting)
http://video.google.com/videoplay?docid=-14536843
Re:Here's my 1-second ad for Diet Pepsi and Mentos (Score:3, Funny)
Isnt this ILLEGAL? (Score:1, Insightful)
Re:Isnt this ILLEGAL? (Score:1)
Re:Isnt this ILLEGAL? (Score:2)
As for subliminal advertising being illegal, it's not, at least in Canada. It simply doesn't work, so it's not used.
Re:Isnt this ILLEGAL?-I C cap codes! :P (Score:2)
I saw United 93 several days ago and saw series of red dots flash on the screen twice during two separate plane scenes.
I know they are anticopy measures used to stop bootleg 'camrips' but couldn't Universial give the cap codes a rest for a film as momentous as this?
If the cap codes were only on a single frame, that is 1/24 of a se
Re:Isnt this ILLEGAL?-I C cap codes! :P (Score:1)
I've evolved beyond even this... (Score:5, Funny)
It didn't hold my attention long enough since I've trained myself to ignore anything related to ads.
The only thing in here which has caught my attention is the post somewhere up above containing this:
Re:I've evolved beyond even this... (Score:1)
I hope this catches on (Score:3, Interesting)
Re:I hope this catches on (Score:1)
Re:I hope this catches on (Score:1)
Re:I hope this catches on (Score:2)
I predict that if this really catches on, you'll find companies expanding their ads to 2 to 3 seconds each. Eventually, they'll likely move to "sub-show" lengths of 30 seconds - possibly all the way up to a minute in length, thou
too many ads already (Score:2, Funny)
epileptics around the world are turning off their televisions
Here's my version .... (Score:2)
Do you want to see it again ?
Like the quote at the bottom of the page: (Score:2)
Antagonisms and commericals: Hitchcock (Score:2, Funny)
- Alfred Hitchcock
yep... was to be expected (Score:4, Insightful)
So what do you do when a product/service is about to kick the bucket? You re-invent it. And to be honoust.. this could be brilliant. Not only do you revive the interest of the advertisers... you can charge them a huge amount more !! Or do you really think they pay 1/30 of the amount they were paying for a 30 second commercial ? No way !!
So you make maybe 5 times as much money per second and you have maybe a couple of years to come up with a real solution for the declining interest with consumers, before advertisers get a clue they were suckered. 1 second is just to short for being called subliminal messaging.. but not by much. So maybe it will 'hang around' in people's brain... but that's just the brand... not how good it is.. you can't get a real message across.
But I have a good advise... LESS advertising... maybe people will notice it again.
Season 4 predicted it. (Score:1)
Gabbo!!
Gabbo!!!
Flashbacks (Score:1)
This could be great (Score:1)
Seriously I would rather see companies trying crap like this, you have to want to watch the full version. I like this idea much better than trying to find ways to MAKE you watch the commercials. This plan only subjects you to 1 second unless you opt in.
Algerath
Re:Already patented (Score:1)
Ah . . . (Score:2)
Sign of desperation (Score:2)
Max Headroom anyone? (Score:1)
Re:Max Headroom anyone? (Score:1)
SUBLIMINAL communications (Score:1)
Marshall McLuhan's "the medium is the message" taught us the connection between presentation and content back in the 50's. Subliminal messaging circumvents Reason? What does bypassing Reason accomplish?
Studies have proven that subliminal is ineffective without the
At first, I thought it said... (Score:2, Interesting)
Now, if only all commercials became 1-second blips and they cut down the commercial space accordingly (instead of putting in more to fill up the gap). Longer shows and less fast forwarding!
The shows are there to sell ads (Score:2)
The networks use THE SHOW as advertising to the advertisers - "We have this show which we can guarantee will have ten million eyeballs watching this week (or near enough thanks to Nielsen et al), so for $X million you will have lots of exposure for your ad."
This is why your TV shows get shorter in actual running time, they have ads before,
My eyes decieve me (Score:1)
Eternal Battle (Score:1)
Not just me (Score:1)