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Writing Software for Worldwide Distribution Proves Difficult

Posted by michael on Thu Aug 19, 2004 09:36 AM
from the least-common-denominator dept.
lupa1420 writes "Insensitive computer programmers with little knowledge of geography have cost the giant Microsoft company hundreds of millions of dollars in lost business and led hapless company employees to be arrested by offended governments."
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  • by American AC in Paris (230456) * on Thursday August 19 2004, @09:37AM (#10012298) Homepage
    From TFA:

    The annual National Geographic Survey had thrown up the sad fact that only 23 out of 56 young Americans knew the whereabouts of the Pacific Ocean

    Oh, cry me a river--like the Pacific Ocean is some big, important thing. I mean, you need to drive all the way to Sweden just to see it!

    • by Nos. (179609) <andrewNO@SPAMthekerrs.ca> on Thursday August 19 2004, @09:42AM (#10012362) Homepage
      As a Canadian, I've talked to many folks from the states over the Internet and trying to describe to them where I live is sometimes very difficult. One of the ones that I thought would work was saying I live about 80 miles north of the border between North Dakota and Montana. However, a lot of people still had no idea where I was talking about, and these are people who live in the USA!
      • Nos. said:
        One of the ones that I thought would work was saying I live about 80 miles north of the border between North Dakota and Montana. However, a lot of people still had no idea where I was talking about, and these are people who live in the USA!
        Of course they had no idea what you were talking about. Every US citizen knows that there is no such thing as "80 miles north of the border". There is no border! That is where the world ends! IIRC, there is a sign that says something like "Here there be monsters" and then a big drop off into the abyss because that is where one would fall off the turtle's back...

        .

        [/sarcasm]

        Re: the grandparent post, that quote from the article got me too. I was wondering if they were showing an upside down map or something...

        • Re:Of course not! (Score:5, Interesting)

          by justforaday (560408) on Thursday August 19 2004, @09:56AM (#10012570)
          Re: the grandparent post, that quote from the article got me too. I was wondering if they were showing an upside down map or something...

          Whenever I come across a globe that can be fully flipped upside down, I do so. It gives an interesting perspective on the world, especially considering "up" was chosen fairly arbitrarily...

          (Yes, I know, "up" was chosen because that's where North is, but try to remember the whole polar reversal thing that happens from time to time)
            • Re:Of course not! (Score:5, Interesting)

              Once people decided that the spin axis itself would be vertical, then N or S being up was a coin flip. In that sense, it was arbitrary, but one or the other had to be chosen; hence, not arbitrary, but inevitable.

              But let's say further that you were a globe-maker from the 1800s. Since we have gravity, hence mounts, and simple mounts at that, then your globes had to have a set orientation when placed in a room. Which way up would you have chosen? Yes, that's right, North ... so that all the important geography (as far as your European heritage would be concerned) would be clearly seen from the room light falling from above.

              One thing which mystifies me is why the spin axis was chosen to be vertical. If the axis were horizontal, the light used in illuminating rooms would fall on the globe as the sun's rays do ... essentially perpendicular to the equator. There must be some sort of uppedness bias when reading a round object; perhaps linked to the orientation of ancient scrolls.
              • Re:Of course not! (Score:5, Interesting)

                by markbark (174009) on Thursday August 19 2004, @10:45AM (#10013265) Homepage
                Quoth the poster: perhaps linked to the orientation of ancient scrolls.

                Funny you should say "orientation"
                Early European maps had EAST at the top
                Ever hear of "orienting" a map?
                Point the way in front of you towards your destination (the orient)

                (Of course on the way back I guess you had an "occident") ....bad pun, but I couldn't resist

                --MAB
              • Re:Of course not! (Score:5, Insightful)

                by Placido (209939) on Thursday August 19 2004, @11:02AM (#10013478)
                One thing which mystifies me is why the spin axis was chosen to be vertical. If the axis were horizontal, the light used in illuminating rooms would fall on the globe as the sun's rays do

                What light source? The electric bulb in your ceiling or the candle on your table?
              • Re:Of course not! (Score:5, Interesting)

                by HrothgarReborn (740385) on Thursday August 19 2004, @11:18AM (#10013691)
                You are very uninformed. East has often been used as the top of the map becasue it was the sacred direction from which the sun would rise. You may have heard of "the orient" it means the east and people would orient a map. It is of no small significance to europeans that Jerusalem was there.This goes back through many cultures.

                North was also a common choice since the north star was a major navigational point and the only still part in the heavens. In many esoteric understandings the north star was the peak of the cosmic mountain where the Gods dwell. Refer to Isaiah's refereces to "Har Tzafon" or the mountain of the north. Since about 3/4 of the dry land on earth is north of the equator, particularly those areas that developed advanced cultures early, this was also a common model in many cultures.

                In every ancient culture maps were designed around spiritual, navigational and astronomical conciderations not on lighting.

                As much as slashdotters like to dismiss religon they should really learn to recognize its place in developing almost every aspect of our culture rather than thinking that people of the ancient world centered their lives on which way the light would look best.
            • Re:Of course not! (Score:5, Informative)

              by Dogtanian (588974) on Thursday August 19 2004, @10:20AM (#10012902) Homepage
              One of my wife's favorite stories is about Chevrolet being puzzled that their Nova wasn't selling in South America, until they realized that in some of the local languages the name means "won't go".

              I'm going to be a git and spoil this one; click here [snopes.com] to see an analysis of this urban legend.
                  • by Anonymous Coward on Thursday August 19 2004, @12:11PM (#10014403)
                    Or how about the Toyota MR2. The french read that as Emm Er deux, which sounds a bit like merde, which is french for a word that probably won't get past slashdot's naughty words filter.
                    Holy shit, when did slashdot add a fucking naughty word filter?
            • Re:Of course not! (Score:5, Insightful)

              by jc42 (318812) on Thursday August 19 2004, @11:45AM (#10014041) Homepage Journal
              [C]an you imagine the rucus it would cause in this country if they were chanting, say, a Latin mass?

              So what country are you in? I'm in the US, where most of the citizens wouldn't recognize a Latin mass. The largest single religious group is Catholics, and most of them wouldn't even recognize the Latin words to the mass.

              There's an old joke in the US, that if English was good enough for Jesus, it's good enough for me.

              (Part of the joke is that most religious Americans wouldn't understand that it's a joke.)

              • Re:Of course not! (Score:5, Insightful)

                by Madcapjack (635982) on Thursday August 19 2004, @12:28PM (#10014617)
                Now, imagine the outrage here if a fundamentalist Christian complained about the fact that DOOM 3 portrayed Hell in an incorrect light and it was pulled from the shelves?

                I'm not sure this is an apt comparison. I think that the offense came from the fact that the prayer music was part of a profane and violent fighting game. I would be offended too (and I'm not Christian) if Christian religious chanting were used as background music for such a game. Its simply disrespectful to the sentiments involved.

      • Re:Specific Ocean? (Score:5, Insightful)

        by DGregory (74435) on Thursday August 19 2004, @09:55AM (#10012559) Homepage
        I'm from Ohio, and when I've gone traveling to Europe, I've had to say "yeah, that's right... near Chicago" but a lot of people only knew where Florida or NYC or California were anyway. And others didn't even know where those were. (Whereas I can diagram on a map the Canadian provinces, many Canadian cities, European countries and cities, and various countries around the world. I'm special like that I guess.)

        So while that's not as extreme as not knowing where the Pacific Ocean is... Americans aren't the only geographically-challenged people out there.
        • Re:Specific Ocean? (Score:5, Insightful)

          by BrianRoach (614397) on Thursday August 19 2004, @10:07AM (#10012720)
          So while that's not as extreme as not knowing where the Pacific Ocean is... Americans aren't the only geographically-challenged people out there.

          There's only two oceans that lap up against US shores ... you'd think, perhaps, the names wouldn't be alien to the average US citizen.

          Beyond that ... I'm also from Ohio. I wouldn't expect anyone outside the US to know where it is :)

          Most Euro countries aren't 3000 x 1500 miles in size, made up of 48 separate states. Can you point out something other than London on a map of England? It's only the size of VA.

          - Roach
              • Re:Specific Ocean? (Score:5, Insightful)

                by BrianRoach (614397) on Thursday August 19 2004, @10:39AM (#10013171)

                No ... it means that a foreign citizen that can point out geographic points in a country 4000 miles away and 50 times the size of the one they live in is slighly more enlightened that the dolt who can't tell you what ocean laps up against the shore of the one he lives in.

                Beyond that, what incentive would someone in Germany have to know where Ohio is? Being from Ohio, I can state with some authority that there is little, if any.

                Unless you have a specific reason for knowing ... basic world geography is probably all you can be expected to know. The world is a big place. I can point out most large Euro nations on a map, and probably know the capitals (and generally where they are). THe only knowledge I have beyond that is from travelling.

                But I sure as hell know where all 50 states are, and the major bodies of water in my own country.

                - Roach
        • Re:Specific Ocean? (Score:5, Insightful)

          by benzapp (464105) on Thursday August 19 2004, @10:09AM (#10012735)
          Many people in Europe also conceptually know that where these cities/states are (NYC is in the east, Chicago is in the middle, San Francisco is in the west), but they have no idea the distances involved.

          Most people in France for instance, probably have no idea their country is only slightly larger than Texas, or that Alaska alone is larger than most of Western Europe.
        • Apples and Oranges (Score:5, Insightful)

          by brunes69 (86786) <slashdot@kTOKYOeirstead.org minus city> on Thursday August 19 2004, @10:40AM (#10013186) Homepage
          Think about this for a second.

          You are comparing ignorance of regional districts *within* a country (states) to ignorance of major world countries as a whole.

          Europeans not knowing where Florida is is a totally different thing to Americans not knowing where Sweeden is. One os a district, the other is a country.

          If you think Europeans should know where Florida is, then that means that Americans should know where South Wales is in the UK. Good luck on *that*.

          It is pretty much accepted knowledge worldwide that the vast majority of the US population has little concern with anything beyond its own borders. Just watch your average american 6'oclock newscast and count the international references. Compared to other countries' newscasts it should be embarassing.

      • by vida (695022) on Thursday August 19 2004, @10:26AM (#10012990)

        A worldwide survey was conducted by the UN. The only question asked was:"Would you please give your honest opinion about solutions to the food shortage in the rest of the world?"

        The survey was a huge failure...

        In Africa they didn't know what "food" meant

        In Eastern Europe they didn't know what "honest" meant.

        In Western Europe they didn't know what "shortage" meant

        In China they didn't know what "opinion" meant.

        In the Middle East they didn't know what "solution" meant.

        In South America they didn't know what "please" meant.

        And in the USA they didn't know what "the rest of the world" meant

      • by Kevin Stevens (227724) <kevstev&gmail,com> on Thursday August 19 2004, @10:47AM (#10013283) Homepage
        Me and my friends about a year ago decided to come up w/ a single basic screening question to decide if a girl we met was halfway intelligent. We debated on what the one question should be, and finally decided on one: "Where is Kansas?" Where we would mark a point in the air for california and new york and then have them point to where kansas should be. You wouldnt believe where some girls pointed. Some thought it was somewhere around virgina, others in canada, one even pointed to some place out in the middle of the atlantic. And we weren't nitpicking either, you passed if you just pointed to somewhere approximately in the middle. The pass rate for a typical drunk girl was somewhere around 20%. We were astounded. We thought it would be something like 70%. So after seeing those dissapointing results, we did what any guy would do... and lowered our standards.
        • by switcha (551514) on Thursday August 19 2004, @12:02PM (#10014265)
          Where we would mark a point in the air for california and new york and then have them point to where kansas should be. You wouldnt believe where some girls pointed.

          So you've got your hands held up in front of you to illustrate geographical locations. Maybe they were trying to poke you in the eye for being such a weirdo.

    • New Mexico USA (Score:5, Interesting)

      by sckeener (137243) <sterlingNO@SPAMtexaskeeners.org> on Thursday August 19 2004, @10:17AM (#10012845)
      My favorite stat is that %25 of US citizens think New Mexico is not a state.

      Just imagine if someone invaded New Mexico and 25% of America were upset that we were sending troops there.

  • ob simpsons (Score:5, Funny)

    by Anonymous Coward on Thursday August 19 2004, @09:40AM (#10012326)
    "Marge, anyone could miss Canada. All tucked away down there."
  • by Anonymous Coward on Thursday August 19 2004, @09:41AM (#10012341)
    ...they're failure to keep up with global geopolitical madness.
    • by Lemmy Caution (8378) on Thursday August 19 2004, @10:09AM (#10012749) Homepage
      You're right. I'm all for any reasonable and vicious mockery of the failures of the US educational (lack of a) system, but the violations detailed in the (uncharacteristically poorly written) Guardian article are really of a different sort. I mean, my Spanish is fluent, and I had no idea that hembra means bitch in Nicaragua.

      Also, one of the major errors - the inclusion of a chant of verses from the Koran in Kakuto Chojin - was made by Japanese developers.

      The article illustrates the value, more than anything, of hiring consultants for each and every country into which you intend to market a product.
  • Lame article (Score:5, Insightful)

    by jandrese (485) * <kensama@vt.edu> on Thursday August 19 2004, @09:42AM (#10012355) Homepage Journal
    Most of the examples listed were problems that cropped up due to political reasons, not due to a lack of geography knowledge. No matter how you draw a map, where you place Kashmir is going to offend someone. The West Bank and the Gaza Strip are going to be contenious no matter where you place them. Microsoft did the only reasonable thing, they drew the maps to the favor of the richer countries (the ones that buy their software). Sorry Pakistan, no disputed territories for you.
    • Sorry Pakistan, no disputed territories for you.

      Yeah, who cares about little piss-ant countries like Pakistan. Call me back when they have nukes...

      *RRRINNNGGGG*
    • Re:Lame article (Score:5, Insightful)

      by poot_rootbeer (188613) on Thursday August 19 2004, @10:59AM (#10013445)
      Microsoft did the only reasonable thing, they drew the maps to the favor of the richer countries (the ones that buy their software).

      No, the reasonable thing to do would have been to develop different versions of the software for each country where it is sold, so that in Windows India Edition the Kashmir region is displayed as part of India, while in Windows Pakistan Edition the Kashmir region is displayed as part of Pakistan.

      Microsoft appears to be trying to sell Windows as a global product, but there is no globally-accepted geography that can be used in it. Some degree of localization is necessary.
  • Oh come on (Score:5, Insightful)

    by AKAImBatman (238306) <akaimbatman@g m a i l . c om> on Thursday August 19 2004, @09:42AM (#10012359) Homepage Journal
    From the article, it seems that Microsoft programmers have gotten in trouble because... wait for it... THEY READ A MAP. That's right, THEY READ A MAP. The results of their map reading have lead them into several political situations that there was little possibility of them being aware of. (Talk to the ***holes who make this stuff illegal and ARREST foreigners for READING A MAP.)

    Americans may have a poor understanding of Geography, but I don't really see that being an issue in this case. All Microsoft could have done is more thoroughly research the area.
  • by dwalsh (87765) on Thursday August 19 2004, @09:43AM (#10012364)
    Pacific islanders objected to the label "Here be Dragons!".

    Several Arab countries resented being called either "Oil" or "Just terrorists".

    Several former Soviet Bloc and Warsaw Pact countries objected to the name of their countries being followed by "(or whatever they are calling themselves this week)."
  • Not Just MS (Score:5, Insightful)

    by cecille (583022) on Thursday August 19 2004, @09:43AM (#10012367)
    As much as we'd all like to think that this is just a case of MS screwing up again, I'm pretty sure this isn't just an MS problem. Besides, the article talks not just about simple geography, but of mistakes made about highly disputed geographic regions. There are a few in there where microsoft could have gone either way and still offended someone. Granted, stuff like that should have been checked, but the mistakes really aren't as simple as the post makes them out to be.
  • Geography? (Score:5, Insightful)

    by cascino (454769) on Thursday August 19 2004, @09:44AM (#10012377) Homepage
    Insensitive computer programmers with little knowledge of geography


    If you read the article, you'll see the computer programmer's problems have nothing to do with geography... and everything to do with understanding and respecting differences in the cultures that may purchase MSFT products. I think showing the programmers where the Pacific Ocean is isn't going to do very much to make the software more culturally acceptable.
  • by jaguarxse (730735) on Thursday August 19 2004, @09:45AM (#10012393)
    Although something rings true in this about many USA citizens not having a 'global' view (World Series Baseball, World Wide Wrestling....erm, I don't think these are worldwide sports actually!), many of the points in this article would not be known without some pretty thorough investigation of political/geographical interests.
  • ...I'm going to rant. :P

    Usually, I'm an american that makes every effort to be understanding of cultures different than my own, and to try to understand why it is that the US is frowned upon by other cultures. We have a foreign exchange intern here from Europe right now, and we've had long conversations about why and how americans take their relative wealth for granted (even our citizens on welfare tend to be wealthier than many in smaller european countries!)

    But this...this isn't a lack of sensitivity on Microsoft's part. It's a lack of toleration on the part of other cultures. Knowing full-well that this software was written by programmers of another culture, there should be a degree of toleration and patience that goes along with the process. Make the developer aware of the issue and give them a chance to fix it.

    Honestly, if someone in another culture (India perhaps?) that wasn't sufficiently versed in US geography made a map that, oh...I don't know, put St. Louis in Illinois rather than Missouri, or show the Arch crossing the Mississippi River or something equally stupid, I suppose some might be offended (I can think of other, more controversial examples...), but more than likely we'd give them the chance to fix it first.

    Americans may be stuck up, take a WHOLE lot of freedoms for granted, have lots of money, and think too highly of themselves at times to bother learning about other cultures, but I'll give you one thing:

    Even some of the most annoying pricks I know seem to be more tolerant than some other cultures are to the average Joe. How pathetic is that?
  • by Cervantes (612861) on Thursday August 19 2004, @09:53AM (#10012506) Journal
    I mean, really, how is a programmer in the states supposed to know that a valid spanish word, used in the spanish version of the program, is an insult in central america?

    This sounds much more like a "lets point out all the funny fuckups from M$" article, and much less a diatribe on the difficulties of writing international software. Yes, they've made a few mistakes, and the occasional horrid judgement call (I mean, really, insulting all of Islam? Well, at least now we know better...). But some things, like the evil spanish word, referring to breakaway states as countries in their own right, or other such silliness, are just an "oops", where you wouldn't expect them to rightfully know better.

    On that note though, what's up with the rabid nations emasculating anyone who dares suggest that Kashmir or Taiwan are separate countries? I generally find foreign media less crazy than US, but try reading an article from a chinese newspaper on taiwan sometime... it's almost frighteningly evangelical in it's belief.

    And, finally... come on, AoE2? I thought the muslims replacing the churches was a cute touch, not insulting... I mean, it's a game, you have to change the game elements to fit the theme of whoever is winning... and you wouldn't expect westerners to know the details of how the muslims handled conquered peoples and their religion during the crusades...
  • by Pandion (179894) on Thursday August 19 2004, @09:55AM (#10012549)
    A game called Age of Empires 2 offended the Saudi Arabian authorities because it showed victorious Muslim armies turning churches into mosques. The game was withdrawn from sale in the kingdom

    *cough*hagia sophia*cough*
  • by hsoft (742011) on Thursday August 19 2004, @09:58AM (#10012586) Homepage
    Here in Canada, we consider this color as "puke yellow", not "IT color". What a geographical mistake!

    I will not stop until the color changes!
  • Negative Article (Score:5, Informative)

    by guinsu (198732) on Thursday August 19 2004, @10:01AM (#10012621)
    The article made it out to be very negative to Microsoft, when in fact most of the problems seemed to be government pissing matches. A few examples include refering to the "Republic of Tawain", which everyone but China recognizes, or making mention of the disputed Kashmir region, which 3 different countries seem to believe belongs to them.

    Notice that the fix for these problems wasn't to fix the map in windows, but to remove it entirely. That shows that it wasn't an "error in geography" on MS's part but that you can't get 2 governments to agree on geography and Microsoft was stuck in the middle.
  • Axe to grind? (Score:5, Insightful)

    by Shoten (260439) on Thursday August 19 2004, @10:13AM (#10012800)
    The writer talks about how the average person has trouble with minor challenges in geography (true enough), but then goes on to talk about Microsoft programmers:

    1, Not knowing where Jammu-Kashmir is, exactly, and not knowing that Indian law prohibits considering it part of anything but India. (Never mind that the law has its own counterpart in Pakistan; you can't avoid breaking the law on this one.)

    2, In a similar vein, having to offend Kurds so as not to offend the Turks with regard to the depiction of Kurdistan.

    3, Offending the Saudis by showing churches turned into mosques by invading Muslim armies...never mind that the exact opposite happens when a Christian army takes over a mosque in the game.

    4, Didn't know that "woman" in one dialect of Spanish means "bitch" in another.

    None of these things seem to me to be so hard to imagine. Do Nicaraguans know that the word "cracker" can be used as a racist term here? Do Indians know that the Argentines go completely apeshit when you refer to the Faulkand Islands as such, rather than by their preferred name for them? And his assertion that Microsoft leaves their employees facing arrest in other countries seems baseless; he didn't mention a single instance. The worst he came up with was "questioned," and that was for calling Taiwan by it's real name. It's not Microsoft's fault that China has a wild hair up their ass over that one, either.
  • by delus10n0 (524126) <delusion_@nosPam.pdsys.org> on Thursday August 19 2004, @10:14AM (#10012820) Homepage
    http://weblogs.asp.net/oldnewthing/archive/2003/08 /22/54679.aspx [asp.net]

    The time zone map met a similar fate. The Indian government threatened to ban all Microsoft software from the country because we assigned a disputed region to Pakistan in the time zone map. (Any map that depicts an unfavorable border must bear a government stamp warning the end-user that the borders are incorrect. You can't stamp software.) We had to make a special version of Windows 95 for them.

    Geopolitics is a very sensitive subject.
  • Churches to Mosques? (Score:5, Informative)

    by Zarkonnen (662709) on Thursday August 19 2004, @10:20AM (#10012906) Homepage

    "A game called Age of Empires 2 offended the Saudi Arabian authorities because it showed victorious Muslim armies turning churches into mosques. The game was withdrawn from sale in the kingdom."

    Just as a minor, semi-offtopic comment: Um, wasn't that precisely what happened to the Hagia Sofia? You can still see the faint traces of the crosses that were removed when the whole thing was turned into a Mosque. So even if turning churches into mosques wasn't normal practice, it did happen. To quote from a website about the Hagia Sophia [patriarchate.org]:

    "On Tuesday, May 29, 1453, Sultan Mehmet the Conqueror entered the vanquished city late in the afternoon and rode to Hagia Sophia. He was amazed at its beauty and decided to convert the Cathedral into his imperial mosque."

    (Disclaimer: No, I'm not trying to be inflammatory about religion, I'm just making a historical point.)

  • A game called Age of Empires 2 offended the Saudi Arabian authorities because it showed victorious Muslim armies turning churches into mosques. The game was withdrawn from sale in the kingdom

    I've been to some mosques that were converted from churches after wars. I even have pictures [comcast.net]. This happened. I could understand how some Christians could get a little miffed. Could someone explain how it is offensive to Muslims?

    Also, the geography "mistakes" in the article appear to be more policitical in nature than some developer not knowing where the Pacific Ocean is. Would I expect some developer in China to know about the controverial border between Michigan and Ohio that led to the Toldeo (Ohio) War? [michigan.gov]

  • Missing the point (Score:5, Insightful)

    by EdMcMan (70171) <moo.slashdot2.z.edmcman@xoxy.net> on Thursday August 19 2004, @11:51AM (#10014096) Homepage Journal
    It is not the programmer's responsibility to be aware of these things. Public relations people should be there to supply them with information as well as check products before they are done. Programmers are paid to program, not be familiar with customs of other countries.
    • by slackerboy (73121) on Thursday August 19 2004, @09:44AM (#10012388)
      It's not like MS specifically hires programmers who have no clue where the Pacific Ocean is.

      I hope not. Especially since Seattle is essentially on the Pacific Ocean.!
    • by shis-ka-bob (595298) on Thursday August 19 2004, @10:01AM (#10012626)
      I agree with you on this one. Blaming the Microsoft programmers is especially off base for the example where the Koran was chanted in the background of a game. This was done by Japanese subcontractors and discovered when Microsoft did some tests. Their process found the flaws - this is a success for Microsoft's process management. The marketing people seemed to have then made a deliberate decision to ship anyway. Sohow does this show the insensitivity and ignorance of US developers?
      • by drinkypoo (153816) <martin.espinoza@gmail.com> on Thursday August 19 2004, @10:24AM (#10012961) Homepage Journal

        When I hear the word "Slave" the first thing that comes to mind is white women with blonde hair and big tits dressed up in leather that doesn't cover any of their goodies and strapped to a cross or something.

        Primary is the first IDE bus, and Secondary is the second one. You'd have Primary Primary, Primary Secondary, Secondary Primary, and Secondary Secondary. You don't think that would be confusing? I thought this was news for nerds.