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Television Media

But What About the Commercials? 573

So the Big Game is over: I actually watched the whole thing this year. Had a cool time with a bunch of the guys (If you're reading: Thanks, Jon! Great shindig). But of course the real story each year isn't who won and who lost, but the ridiculously expensive lavish commercials. At $2M a spot, its gotta be crazy... huge numbers of the ads were for dotcoms and soda. What were your favorites? The E*Trade Monkey ad was my favorite, followed by the Mountain Dew leopard ad and the 7up ad where the truck hit the machine.
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But What About the Commercials?

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  • It is, I consult for them :)
  • Well, I did go to monster.com (and I must admit, it was pretty good). I guess they suckered me into it.
  • If you missed the super bowl but want to see the commercials, this link should do the trick: MSNBC's 'Commercial' Site [msnbc.com]
  • My favorite Ads

    1. Pets.com "If you Leave Me Now".
    2. Nuveen Investments with Christopher Reeves walking.
    3. e*trade's "Money out the wazoo"
    4. EDS herding cats.

    Least Favorite

    1. Oldsmobile's GAP impersonation.
    2. e*trade with the monkey.
    3. Monster.com "The Road Less Traveled"
    4. Ru-Paul for web-ex.com

    The game was okay, too.


  • Christopher Reeve is funding several research projects related to curing spinal cord damage. He has stated that he's simply aiming to get himself and people like him cured. A few days ago a project partially funded by him said they'd persuaded rat spinal nerves to grow [canoe.ca] by canceling the "Nogo protein" which causes them to not regrow.

    Christopher Reeve Paralysis Foundation [apacure.org]

  • Um, sez you. I'm a homo. I haven't been very vocal about it here though, since I haven't been feeling very militant lately.
  • I can see it now. Next year VA ad:
    "anyone can herd cats, but I can herd penguins"


    --nick
  • Wow, those Super Bowl Commercials must have been something, too bad I didn't get to see them (here's why): Global, a TV network in Canada regularly blocks out any US based ads in programming, not limited to the Super Bowl (Blame the CRTC for that one). This goes for EVERY tv show that is on, and attracts an audience, and while they're at it, they even block the us feed, so I see a "Global" logo on my Channel 7 (ABC)...
  • As someone who's gone job hunting on kforce, I can assure you that nothing is remotely clever about it. Javascript and disorganized tables as far as the eye can see ... ugh.

  • Well, seeing as I watch effectively no TV, the easiest answer was:

    Egypt
    South Africa
    Zaire
    Somalia
    Ethiopia

    There you go.

    -----------------------

  • What, no Apple commercials?
  • My favorite was the Mountain Dew leopard one.
    The 7-UP Show Us Your Can commerical was #2.

    The Sodas win the day. :)


    --
  • I love pepsi one so much, it rules. Ya, you will never know the difference between it an coke! PEPSI!
  • I noticed three seperate online job finders with ads. Kinda strange since basically everyone who wants a job has one or can get one right now. I think it shows just how far these companies are wil to go in order to get their e-foot through my e-door. Irony here is that they spend so much money advertising on 50 year old technology (TV). I guess the more things change, the more they stay the same.
  • by agent- ( 91921 )
    Windows? Blech, no real geek has....or uses windows
  • Superbowl? What Superbowl?

    I didn't see any of the ads. I was skiing, and boy am I glad I was.
  • why would a hacker read C++ for Dummies?
  • I liked the cat herding ad too, but I don't think it was very effective in that I've already forgotten what company/product it was for...
  • Forgot the name of the company, but the rest of this may lend a clue to that. It was the one with a yellow screen and typewriter print, one of the ".com"s

    They are a firm here in Reston, VA that did not have a commercial ready and wanted to drop out, but waited too long, so they just slapped that commercial together.

    Much like this post, but much more pricey.

    BTW, as I write this all of the DC area is playing bumper cars because nobody here knows how to drive on dry pavement, much less the several inches of snow and sleet we have now.

  • Was that today???


    ...

    I was going to watch -- "for the ads", like the people who read playboy "for the articles" -- but I can't stand football. A big ceremony to toss a coin? Blech. Anyway, I hope some of the companies that made good ads put them up on their websites for download. If anybody has links, post 'em here!
    ___________________
  • Woohoo! I successfully avoided watching the Superbowl this year! Not only that, but it's now 10:30 PM CST, the game's been over for at least two hours as far as I know, and I still have no idea who played, let alone who won, what the score was, etc.

    And I don't want to know, so don't tell me.

    /me covers ears with hands, singing, "Lalala, I'm not lis-ten-iiiiing, lalalala..." :-)

    Seriously, though, did anyone else deliberately not watch the game? For me, this was a protest against television, commercials and hype. What about you?
    -----
    The real meaning of the GNU GPL:

  • ABC News claimed, last night, that the ad was done by digitizing his body from various speaking gigs where he's braced himself at the podium. The "Walking" was done by taking the digitized model and making it move to the motions of someone roughly the same height and build.

    Still interesting.

  • by ToastyKen ( 10169 ) on Sunday January 30, 2000 @07:35PM (#1319877) Homepage Journal
    I love being unnecessarily cynical about everything that people do! When on Slashdot, I love to flaunt my obvious superiority by putting down the actions of mindless cretins who dare to have a little fun! I enjoy pointing out that because large corporations do some bad things, everything they do must be inherently evil by association and nothing they create can thus be of any value whatsoever! I really relish insisting that everything everyone does must be global, that no one is allowed to talk about things that are going on in their own country! In fact, I should yell at myself because I'm talking about me, and I only exist in the country I live in. But it doesn't matter, because I'm superior to all of you! Long live unmitigated cynicism! Down with fun!
  • by monaco ( 37517 ) on Sunday January 30, 2000 @07:59PM (#1319881)
    My favorite commercial today wasn't even on the Superbowl--it was on Cartoon Network's "The Big Game."

    For those of you that missed it, it was a spoof of the GAP "Just can't get enough" leather ad. A bunch of toons are singing the song, with the same weird cuts and shots as the GAP ad. There's Yogi Bear, Booboo, Cow, Chicken, The Red Guy, I.R. Baboon, and a bunch of old Hanna Barbera toons. When the song's over, the following flashes on the screen:

    Everybody in no pants.

    And then it cuts to I.R. Baboon and Cow mooning the camera. Basically, all the toons in the commercial were those that regularly appear without pants.

    Cartoon Network always has the best promo commercials, IMHO. ^_^
  • Since the i-Opener uses QNX, what does this have to do with Linux®?

    Linux® is a registered trademark of Linus Torvalds.

    Cheers,
    ZicoKnows@hotmail.com

  • So basically, you don't like football, and you didn't watch the superbowl. Wow, that's a big sacrifice on your part. That's like a man boycotting make-up. Maybe if you actually cared about the game, you're refusal to watch it due to the commercialism and they hype would mean something.
  • And talk about how these are two teams that shouldn't even be in this game, and the horrors of NFL parity, and how it's a shame that teams hold their cities hostage for stadiums and that the commercials have become the highlight of the game, but...

    I'll just list my take on the best ads:

    3: The Budweiser ad featuring the upset dog. Very funny, though they already used the running into a truck idea with the "I have to run" ad they've been using for a month or so.

    2: E-Trade and the monkey. It's right up there with the ad that ran a while back saying "If your broker's so good, why does he still work?" Sponsoring the lame-ass halftime show was dumb, though. The WWF halftime show on USA was better.

    1: EDS, "Herding Cats". Need I say more? I suspect all tech people (and especially their bosses) "got" that one instantly. A lot more people, though, were probably scratching their heads. I loved it.

    That was also the concensus at the engineer-heavy party I just was at.

    - -Josh Turiel
  • "watching the superbowl is fun, in contrast."

    Uh. Only if you LIKE football. I'm lucky- I'm attuned to the negative metabolic effects of the tube and do not react positively to them.
    Contrast.
    Fun = spending nine hours at a coffee house you haven't frequented in years and discussing various occult systemology with friends, while at the same time doodling and making shorthand notes of the whole event.
    Yeah, the Photoshop WAS work- about 200$ worth, thank you. And if I had not been tasked with freelance, I would be reading or working on personal artwork. I've had my dose of entertianment at the coffee house- it was real, it was tangible, I could SMELL it, and there weren't any commercials. I spent the day doing something memorable, and worked off the coffee-stasis hangover bitshifting, rather than lowering my metabolic rate in front of the idiot box.
  • by lordsutch ( 14777 ) <chris@lordsutch.com> on Sunday January 30, 2000 @08:06PM (#1319910) Homepage
    E*Trade definitely has some of the funniest commercials out there. My personal favorite has to be the "Blow'd Up" ad; it starts out as an advertisement for a "$200 million blockbuster" starring Anna Nicole Smith and George Takei (Sulu from Star Trek, playing the megalomanical bad guy), and features lots of stuff getting blown up (including, improbably, a picnic basket). Tagline: "This movie's gonna blow." Then we realize someone's watching the ad on TV, and he liquidates his shares in TriMount Studios, the distributor of the movie.

    I have to say, though, the best ad I saw this Superbowl was the Herding Cats one, even though I can't remember what it was for anymore.
  • As I wrote in a comment below, I deliberately avoided the game too. But it was real easy for me, considering I have no interest whatsoever in football to begin with. :-)


    If you can't figure out how to mail me, don't.
  • Why not? It would be fun.
  • I'd actually suspect other things. The blimp may have chosen not to show one direction because the surroundings were visually unappealing. There may be two CNN signs. You may simply have noticed it a couple times and became aware of it, so you noticed the times it did appear while ignoring the times it didn't appear.
  • by El Kevbo ( 81125 ) on Sunday January 30, 2000 @08:11PM (#1319927)
    Yahoo has the commercials available online in Windows Media player format (?) and RealVideo.

    http://promotions.yahoo.com/promotions/superspots/ [yahoo.com]

  • by ToLu the Happy Furby ( 63586 ) on Sunday January 30, 2000 @08:13PM (#1319930)
    Yeah, it's even more amusing when the teams that are playing deserve to burn in hell. Both of them stabbed their hometowns in the back less than 5 years ago. They're the worst thing about modern professional sports. They represent the team owners today who bilk cities for millions of dollars in blackmail tax subsidies, do nothing to hepl the local economies, and have no city loyalty, even though they themselves depend on hometown loyalty to fill stadium seats.

    Well, in the case of the Rams, you couldn't be more wrong. The ones without loyalty were the fans in LA--or the prodigious lack of them. Why do you think the nation's second largest TV market lost both of their football teams within a year (the Rams to St. Louis and the Raiders back to Oakland)?? Because nobody in LA cared about football. Sure, the Rams were a mediocre team...but their attendence the last few years was abyssmal. Indeed, no one even lifted a finger to stop either team from moving.

    Meanwhile, the Rams sold out nearly every game in St. Louis for the past 5 years--and believe me, they sucked for the first four of them. As for the assertion that neither of these teams has helped the local economies, that's clearly absurd. And even more than that, getting to a Super Bowl unites a city and makes it exciting to live in (if St. Louis can ever be called that...but that's another story) in important if not economically quantifiable games.

    Both of these teams played their hearts out all season and in tonight's great game. Don't you have anything better to do than disparage them?
  • Everything of value that sports promoters create you can have better, in your own backyard, for free, with a couple of your best friends. Is it wrong that I think the Superbowl and professional sports in general is a lousy cultural institution? I don't think it makes me superior, it just pisses me off that so many cities have been screwed over. In fact, without the practice I just refered to, GWBush would still be living with his mommy and daddy instead of convincing a city to litterally hand him and his partners millions of dollars in tax money and free land deeds for a staduim that has HURT the local economy. Is it wrong that I think that's sick, and that the values that support it suck?
  • "Then let them die and decrease the surplus population" is from Charles Dickens's book A Christmas Carol. One of my favorite things to see/read during Christmas be it in play, movie, book, or muppet form.

    Anyway, this particular quote comes from the begining of the book when we're learning what a butthole Scrooge is. Some other business men come to Scrooge's shop soliciting donations for homeless shelters. Scrooge points out he pays taxes for poorhouses to which the business guys point out that "some would rather die then go to the poorhouses." To which Scrooge replies "then let them die and decrease the surplus population." Of course, its been awhile since I've read the book, so I don't remember if it happens exactly like that in the book, but in the last two film versions I watched, both the muppets and that one on the USA cable station with Patrick Stewert it happened that way.

    Now if I can only get to see Patrick Stewert's one man performance of it....
  • by jesser ( 77961 ) on Sunday January 30, 2000 @08:17PM (#1319954) Homepage Journal
    This site [superbowl-ads.com] shows a picture of "the herding cats one" (search page for "cats") and says it's for Electronic Data Systems [lanl.gov]. Unfortunately, I missed the ad.. could you give a description of the ad itself?

    --

  • Me neither.. to tell you the truth, the idea of 15 seconds of so-called "action" with a minute of setup before the next move doesn't appeal to me. I dont realize what turns ppl on so much about football. On a side note, i have seen some of the ADs that are being commented on. My favorite is the "Make seven... UP YOURS" but i think its the other one that they showed in the game.
  • by antdude ( 79039 ) on Sunday January 30, 2000 @09:08PM (#1319966) Homepage Journal
    Yeah, everyone pitch it to make 2 million dollars so /. can advertise its Web site and get itself /.'ed ;)!
  • the ad was for EDS. they have a half-decent copy on their website. Even tho the site implys you need MediaPlayer to view it its just a zip'd MPEG.

    URL of the movie itself is: http://www.eds.com/about_eds/homepage/catcommercia l.zip
  • Really quite interesting that people would be commenting on a complex that I think that most slashdotters would abhor and usually keep a wide bearth away from.
    I can think of only one application of anything geek related in this and that is the use of computers and various graphics programs to create the commercials. Aside from that everything else is just bad.
    1. Sports -- generally the goals of sports and computing are opposite of each other. Want proof how many professional athleates have ever written a working program that actually did anything useful? I don't think anyone could really name one at all. 2. Commercials in general. Numberous times I have actually seen quotes that have indicated that television is a medium which is used as an opiate for the masses and is generally one of the vehicles by which we approach a totalitarian state. My question in this case is exactly why is this something that is good?
    3. The super bowl. I couldn't think of a bigger waste of a peson's time than to be in front of a television when an event of little political or social importance is going on. Is the victor of the super bowl actually going to become the unquestioned lord and master of the world? No. Does football have anything to do with anything relating in even a smal;l way with computers.
    4 Advertising in general. Advertising is not a field that lends itself to openness and the use of fair tactics of any sort. If you disbelieve this just look at how deceptive advertisements for automobiles are. Some bozo is driving his car along a mountain road or along a track at speeds well over the legal limit or some red neck is taking his 4x4 through the most unimproved area he can find and that is supposed to make an impression on people (and hey it's not technically illegal because they have little notices in 1pt fine sans serif font at the bottom of the screen). If this is the direction that the technical community is taking I want out before we have the next release of windows or linux to be codenamed Buckaroo or something equally corny.
    5. Taco? Well this is a little suprise but I guess evolution can work in reverse can't it? Most humans usually decrease their mental abilities after age 20 or so and a general atrophy of physical and psychochemical elements also occurs about then so I guess it's not that much of a suprise?

    The above comments are not necessarily flames or anything else however does sporting minutiae such as the super bowl actually count as something that is technically noteworthy? Theoretically if the entire human race is enslaved by reptilian creatures from the planet zoron it shouldn't appear on slashdot unless they make the drivers that run their spaceships opensource and run on linux.
    To sum up this little post: sports and commercials relating to sporting events are far removed from the sphere of technical influence and necessity of the part of the human race that actually counts that it is almost laughable.
    Does anyone have any hard facts about the actual image hardware/software that was used? Did anything actually revolutionary that is technically important actually go down then? PS. I make an offering of a dead cow to the first god that represses the posting of the actual results from the super bowl from slashdot.
  • by Hrunting ( 2191 ) on Sunday January 30, 2000 @08:22PM (#1319974) Homepage
    Everyone's talking about the monkey, and I agree, the monkey was hilarious, but I definitely think the one with the guy going to the hospital. They took a common American phrase that's being uttered more and more these days, "He's got money coming out the wazoo!" and made a brilliant commercial about it.

    "Does he have health insurance?"
    "What are you talking about? He's got money coming out the wazoo!"

    The monkey was just another one of the cheap commercials with a more creative tagline. The ass commercial actually made a very strong humorous play on the amount of money floating around in our economy these days.

    And speaking of asses, 7-Up goes from 'Make 7-Up Yours', which is pretty funny, to 'Show Me Your Cans', which is even funnier. They have some good spots now as well.

    *clink* *clink*

    NOTE: This post may not be allowed through by certain web filters. If you are using such a web filter, it is your loss.
  • Didn't you listen to the commentary? :)

    They said the weather sucked too much, so the blimp wasn't flying. They never said exactly what it was instead, but I assume it was a helicopter (although they did say something about an ultra-light(!))
  • The Apple "Lemmings" ad was a complete disaster for them. It might've been original, but they shot themselves in the foot with that campaign.

    I agree with your other ads, though. The only ones that actually made me laugh out loud were the E-Trade monkey and the Cat Herders. Less good, but still very amusing were the Budweiser crying dog, and the Gap singers running from an Oldsmobile. What made that commercial was that I really thought it was a Gap ad (and that seeing them run over would be funny), although I did remember thinking that they sounded especially off-key.

    As far as the game went, that might've been the best 4th quarter of a Super Bowl that I've ever seen -- my God, the biggest game of the year decided by one freakin' yard! Since this seemed to be a down year as far as the overall quality of the commercials, it makes me wonder if there's some inverse relationship between the quality of each Super Bowl and the commercials that air during it.

    Cheers,
    ZicoKnows@hotmail.com

  • To actually say that some idiot promoting foolish slogans to get people to easily remember soda is foolish.
    What is more interesting is the interface designs that the syndicate used to have a massive monitoring network from all the major vending sites for soda and their product.
    Also what was brought up in those series of things was the use of a human/machine interface that was employed to transmit data from the monitering party to the individual who was networked. Quite interesting.
    Has any research been done about machine/human interfaces for say transmitting simple words or vould sounds to the person't vocal center of their brain?
  • by Anonymous Coward
    did this SB have too many sexual overtones?
    Titans vs. Rams? Sounds like a condom ad.

    As a womyn I am very offended by you male pigs!
  • That "Cat herding" commercial by far was the best commercial ever! There is nothing like bringing in Half a million short hairs. (And it was a good game, The Titans put on a hell of a show!)

    My $(1/50),
    --Evan
  • I watched the game last night on Sat 1, (From 12:30 to 4:00a.m.) Unfortunately, Sat 1 just took the ABC feed of the game, used its own announcers (Superbowl in German!) and used it's own advertising. What this means is they took the same commercial breaks as ABC, but just filled them with the same spots over and over. I saw advertisements for:

    1. Kinder MaxiKing (chocolate treat)
    2. The Nike "What are you getting ready for" commercial where the guy runs up the hill in full pads and jumps off
    3. An ad for Nutella with the Frankfurt Galaxy football team (where they make the Americans on the team look like idiots
    4. A couple of other ads that were so nondescript that I can't even be bothered to remember them

    I guess the good news is is that if the ads were especially funny or clever, they'll make their way into the mainstream, or be featured on "Die Dickste Dinger" (a weekly show about funny commercials)

    Bjorky
    "Dogs love me cause I'm crazy sniffable/
    I bet you never knew I got the ill peripheral"
    -Beastie Boys 'The Move'


    -----

  • Also, for those watching the ABC commercials, Christopher Reeve is going to be on Good Morning America tomorrow to talk about why he did the commercial. Obviously, the people doing the commercial anticipated that some people might be somehow offended by the ad. I personally think it's great the we have someone like Christopher Reeve who uses his name recognition to solicit funds for research which will help many more people than him.
  • I thought the E*Trade monkey commercial was awful. "Well, we just wasted $2 Million. What do you want to do with your money?" Ummm... how about, for starters, I not send it to a someone that's going to waste it??

    I also thought the Christopher Reeves commercial was awful, and tasteless. If it were for a charity, or maybe even for some medical company, I could understand. But an investment firm?? C'mon!

    My favorite commercial by far was the cat herding commercial (download a crappy realaudio version of it at www.eds.com). They showed it a second time and I laughed even more because there were little bits I missed the first time (from laughing so much) -- like the guy rolling up the ball of string.

    Other good commercials:

    The "He's got money coming out the wazoo!" ad was great (I think this was an E*Trade commercial too). The 7-Up guy putting the soda machine in a "high-traffic area" (the center lane of a freeway) was great. There are a few others but those stick out the most in my mind.

    Other bad commercials:

    The car commercial that was a rip-off of a gap commercial. This was not a parody, because there was nothing funny about it. It was just a dumb rip-off.

    The "Pepsi One tastes just like Coke" commercial. First of all -- ewww! Those people are giving each other germs. Second of all -- Pepsi One does not taste like Coke. At all. Get over it.

    To the people who don't like football:

    You don't have to like football. That's your choice. But for some reason a lot of you come out of the woodwork around the super bowl to try to make those who like football feel guilty about it. The only reason I can think of for this is that you are jealous that a lot of people are enjoying an event that you aren't enjoying, even though you *choose* not to enjoy it. Maybe I'm wrong.

    And for the person who thinks wives are mistreated because of football -- get real. First of all, there are lots of females that love football. Second of all, I don't know of any guys that hide their football 'habit'. The women who get involved with these men know what they are getting into. If a woman doesn't want to be ignored 20 Sundays out of the year, she should not get involved with a guy who ignores everything but football when it's on. There are plenty of football fans (like me) who enjoy it but are fanatical about it, and don't have to watch every game. Bottom line: Don't blame football for people's relationship problems. Those people need to take responsibility for their own problems.
  • There are in fact World Cups for several sports, including rugby, volleyball, and (I think) tennis.

    But the one I was referring to is soccer (football for everyone else in the world), and yes, it is a european thing. Also a south american thing, african thing, asian thing, pretty much a thing for anyone who dosen't live in the US. :b

    I believe the next world cup was held in France in 1998, and was won by france, followed by Brazil. And I think the one before that was won by Brazil. The US, OTOH, rarely finishes in the top 5.

    The website for the 1998 world cup is here [france98.com].
  • There are in fact World Cups for several sports, including rugby, volleyball, and (I think) tennis.

    Mens' tennis national team championship is the Davis Cup, this year won by Australia (though, to be fair, Andre and Pete didn't play). The women's equivalent is the Federation Cup.

    As for other World Cups, there are many of them, but perhaps the biggest one that you haven't mentioned is the cricket World Cup which was (you guessed it) won by Australia this year. It might seem like a really strange sport to Americans, but go ask an Indian or Pakistani expatriate about cricket and see the reaction you get. Better still, ask an English expatriate about cricket and watch their downtrodden look . . .

  • "the leopard one" doesn't cut it for those of us that missed that particular ad. Could someone _describe_ the ads everyone is talking about?
  • This was a true classic. Also kinda interesting was the one w/ Christopher Reeves.

    The budweiser one w/ the horse was pretty incomprehensible. Also the "who can spend the most money looking cheap" contest among the dot coms was pretty worthless. But gee, I'm glad E*Trade is actually boasting about how they waste my commision money.
  • by Zico ( 14255 )

    Don't know about this year, but only 133 million watched in the United States last year. Worldwide, though, over 800 million people watched it, with the game broadcast to 144 countries and territories, in 17 languages. I'm sure a lot of Europeans watched it, since there is (or was, anyway) an American football league there. American football also always does great business whenever the teams play in Mexico and Japan.

    Cheers,
    ZicoKnows@hotmail.com

  • by James T Ensor ( 132482 ) on Sunday January 30, 2000 @07:06PM (#1320106) Homepage
    Ok, for those of you who missed it, heres the most awesome commercial on this years Commercial Bowl.

    A chimp is standing on a box, wearing an etrade tshirt. There are 2 clearly senile old men sitting next to him. Some annoying song starts playing, and the men start clapping along while the monkey flails about and screams a bunch. This goes on for 25 seconds.

    At this point, all of america is saying "This is the dumbest commercial I've ever seen."

    Then it cuts to a text screen.

    "We just wasted 2 million dollars. What are you doing with your money? E*Trade.com"



    An interesting side note: There was a football game worth watching interspersed in all the commercials. I was confused.

    ---

    "What is that sound its making?"
  • by Pope ( 17780 )
    Let's take a relaxed attitude towards work and watch the stock ticker on my IE channel.
    Dot-Com is my favourite squadron.
    I believe they can win the Nasdaq trophy in the next finals.


    Pope
  • I'm distressed by the trend to use songs, old movies, famous people, famous dead people and such in ads. That mountain dew commercial with the reworded bohemian rhapsody made me mad. Seems like a trend that's been going on for a while. Like the wizard of oz fedex ad. Or the budweiser ad a few years ago with john wayne footage. I don't know why but it irritates me to see a company using john wayne's image without his permission (for obvious reasons) to sell stuff. Anyway, that's my $.02 on the subject. As for good commercials, I like the "we just wasted 2 million bucks" etrade commercial, and the commercial with god and the tabasco sauce.
  • The monkey has to take it because when else can you say you just wasted 2 mil for 30 secs of Ad
    time. They can play the wazoo comerical forever and it would still be funny. The Monkey commercial was good for one shot only - the superbowl, and it was the best. Those Mountain Dew commercials just annoyed me and I love Dew.
  • It's actually a relatively simple idea. Since the cameras are not moving, orientation-recording sensors can be placed on the tripod and camera. Thus, you can always get a geometric/mathematical depiction of the camera's current field of view, in relation to the field. Then, a laptop uses a tried and true video/film method called chroma-keying, in which a certain color or color range is replaced with another image, to place a yellow line which was computed on one or several laptops using the orientation info from the cameras. It is done in realtime. You won't see it on a replay unless the replay is of the recorded (broadcast) video and not straight off of the camera (as it usually is).

    The $20K cost, I'd posit, is in keeping the equipment calibrated, transported, and maintained, and paying the expert staff required.

    -La'Choppe
    [X] - Drive nail here for a new monitor
  • Geez. I happen to think this corporate internet thing is pretty cool. I LIKE being able to trade stocks for $8 instead of paying a brocker $35 - $75 a trade. What the hell is wrong with that? I'm starting to think /. is nothing but a bunch of socialists!
    ---
  • The "bohemian rhapsody" Mountain Dew commercial. My wife and I laughed our ass off.
    ---
  • Both of these teams played their hearts out all season and in tonight's great game. Don't you have anything better to do than disparage them?

    For the kind of money they make, should you expect any less?

  • This has GOT to be a troll.

    1. Commercials are better than the vast majority of PROGRAMMING. And they are almost always better than the actual game.

    2. Corporations have no moral, ethicial, or practical need to have "democratic representation." If you don't like the one you work for, start your own!

    3. The super bowl is the single most-watched televised event in the world. The author made an assumption that 99% of the people would know the Super Bowl was yesterday.
    ---
  • by marcus ( 1916 )
    The Bud-dog-hedge-van was the best. Everybody at the party cracked up upon seeing that one.

    All the rest left us wanting.
  • by Imperator ( 17614 ) <slashdot2 AT omershenker DOT net> on Sunday January 30, 2000 @07:11PM (#1320171)
    I love commercials! Clever and entertaining ways for large, rich corporations to overtly and/or subliminally influence my thought patterns are a great reason to turn on a television that I try to avoid as much as possible. When discussing commercials, I really enjoy pretending that everyone in the world watches in the same country and sees the same commercials and assuming that everyone knows what "the Big Game" is or even what sport I'm referring to. Long live powerful corporations with authoritarian internal structures that make a farce of democratic representation!
  • Should be interesting to see how fast everybody who was going to boycott the major studios to put pressure on DVD CCA caves in when the big movies start coming out.

  • You wouldn't know who played, even if I told you. (Me last night: "The Tennesse WHO? The ST. Louis WHAT?? Are you sure this isn't a soccer game?")

    A very out-of-the-loop
    -nme!

  • by SparkyB ( 30171 ) on Sunday January 30, 2000 @07:11PM (#1320186) Homepage
    I dont know which was my favorite, but did anyone else notice how many lame .com commercials there were? Personally I'm getting sick of the corporate internet. However, if you want to relive all the great commercials, check out www.adcritic.com [adcritic.com], where you can view commercials in Quicktime and rate them. Not just for the superbowl but always.
  • by Bryan_Casto ( 68979 ) on Monday January 31, 2000 @05:09AM (#1320187)

    The above comments are not necessarily flames or anything else however does sporting minutiae such as the super bowl actually count as something that is technically noteworthy? Theoretically if the entire human race is enslaved by reptilian creatures from the planet zoron it shouldn't appear on slashdot unless they make the drivers that run their spaceships opensource and run on linux.

    You know, I always thought that /.'s slogan was "News for Nerds. Stuff that Matters. For a large part of the general population (and even some nerds) Super Bowl Sunday has become an unofficial holiday, focusing around a sporting event, which has become a Pretty Big Place to introduce the masses to some nifty technology (someone's already mentioned the 1984 Apple Macintosh ad, I'm sure).

    To be honest, I really didn't think that /. would even mention the Super Bowl, but it's not like we're discussing the game here. The post IMHO is more than justifiable as stuff that matters, at least to some.

  • by Jikes ( 123986 ) on Sunday January 30, 2000 @07:11PM (#1320188)
    Pitch Dark is supposed to be a tepid aliens ripoff. Beh...

    Mission to mars is getting extremely good script reviews and the SFX look stellar. Not very sciency or whatall, but looks original at least. I will be in line.

    U-571 is supposed to be very good to excellent. I will be in line too.
  • by coaxial ( 28297 ) on Sunday January 30, 2000 @07:12PM (#1320197) Homepage
    Product: Mountain Dew
    Scene: The Serengti.

    Cheeta (Think! It doesn't make sense if it was leopard.) running. Mountain biker chases, catches up, does a cowboy-dismount on the cheeta and wrestles it to the ground. Sticks ihis arm down the the cheeta's throat and pulls out a Mountain Dew can.

    [cut to mountain biker's friends]

    "See that's why I'm not a cat person."
  • A related thought - you see people taking dogs for walks - have you ever seen a cat be taken for a walk?

    Yep. The way to do it is to stand still with the cat on the leash until it walks a few steps the direction you want to go. Then stop and wait again. And again. And repeat. And occasionally prod the cat with your foot when it lays down in protest. Then give up four hours later and carry the cat home.

    Steven E. Ehrbar
  • I've always referred to it as "taking the cat out for a drag".

    - -Josh Turiel
  • Instead, I watched "The Big Game," Cartoon Network's overhyped parody of the Superbowl. I thought it was hilarious overall, though the game itself was tedious (that was probably the point, though). Oh, and they had great spoofs of ads. Various Gap commercials were turned into "CAT" commercials (one had Tom playing some swing-jazz tune on a bass, one had all of Hanna Barbera's pantsless characters trying to sing "I just can't get enough" with "Everyone wearing no pants" at the end)... then there was the joy of the overhyped halftime show, which ended up not being seen due to "technical difficulties" which ended up making fun of Cartoon Network in general. Unfortunately, for part of it, my local cable provider decided to be real stupid and not know the difference between parody ads and real ads, and ended up striping over a few of them. :/

    In the meantime, I wouldn't mind seeing some of the ads. Hopefully the better ones will make it onto normal TV hours, but that seems to happen so rarely...
    ---
    "'Is not a quine' is not a quine" is a quine [nmsu.edu].

  • I loved how E-Trade basically mocked the entire commercialization thing by saying "Well, we just wasted $2 million...what are you going to do with your money?" (Paraphrasing)

    ----------------

    "Great spirits have always encountered violent opposition from mediocre minds." - Albert Einstein
  • by Smack ( 977 ) on Sunday January 30, 2000 @07:15PM (#1320236) Homepage
    they have quicktimes of all the commercials up.
  • by Sasquach ( 144074 ) on Monday January 31, 2000 @05:25AM (#1320246)
    Want something technically noteworthy? Then tell me all about how that yellow line for the first down works. It pans with the camera, is sometimes but not always on the replays, and disappears at a players feet as if it is actually painted on the field.
  • But yeah, their promos are kick ass. I'm not to fond of the Johnnys but the "Power puff girl" promo with these not-quite-slim women in green leotards run around is hillarious. Also the Dexters is great.

    Heh, my personal favorite is the one where "the boss" calls a guy into the office...

    Boss: It's always hard to say this...you're fired.
    Guy: *pause* No I'm not.
    Boss: *matter-of-fact* Yes you are.
    Guy: No I'm not.
    Boss: Yes, you are!
    Guy: No I'm not!
    Boss: Yes, you are!
    Guy: *thinks* Yes I am!
    Boss: Yeah, you are.
    Fade to black, text on screen: "You are not bugs bunny."

    Or what about the scooby doo project, with Shaggy going on about "oh I am soo scared" and a little scooby doo totem made in the same style as the one in the blair witch. Brilliant

    There's actually some .rm files of these at http://ghostbusters.inte rspeed.net/cats/cartoon/shorts.htm [interspeed.net]. But yeah, too many great ones to mention!

  • While flipping by the Superbowl today I realized something that may be of relevance to the iCraveTV shutdown.

    Here in Canada, we of course get American stations along with Canadian ones. However, it's standard practice up here during events simulcast on both an American and a Canadian station to cut the signal from the American station and replace it with the Canadian one.

    For instnace, we watch The Simpsons on Sunday nights on both FOX and Global, but it's Global's commercials we get to watch. I guess the clocks aren't quite in sync. Usually the change is quite abrupt. If I'm watching Simpsons on Fox, I get right up to Bart at the Blackboard when it cuts out and starts over again, this time "The Simpsons On Global"

    Now we didn't get all those fancy smancy commercials up here in Canada, but rather a lot of Canadian ones, even though we still see the American coverage (ABC, right?). So if someone watched the Superbowl on iCraveTV, they'd not see these $2 million dollar spots of advertising glory, but rather the standard Canadian "boring" commercials we regularly see.

    mmm Oh how I fancy a McCain's pizza right now, or want to buy Petro-Canada gas instead of those other foreign corporate gas stations from Texas or Holland... Warm Canadian fuzzy feelings. :) I wanna punch that sleazebag computer coming on to that poor lady in that Sprint Canada commercial.

    Any followup theories?
  • by Skim123 ( 3322 ) on Sunday January 30, 2000 @10:39PM (#1320265) Homepage
    Yes, SuperBowl ads are rediculously expensive, but they are worth the price.

    For example, OurBeginning.com, which spent over $3.5 million dollars, saw a spike on their web site today, from 40 connections per second to over 500 connections per second
    (see http://www.newsalert.com/bin/story?StoryId=Cojpfub Kby teWmJu&Topic=Internet-News&Nav=na-search-&StoryTit le=Internet-News [newsalert.com])

    Another advantage of the commercials is name/brand recognition. According to an article (http ://abcnews.go.com/sections/business/DailyNews/supe rbowl_netads_000113.html [go.com]) on ABCNews.com, HotJobs.com, which had commercials in last year's SuperBowl, found it was much easier to raise VC funds. To quote the article:

    HotJobs.com CEO Richard Johnson said the name brand recognition earned from the Super Bowl commercial last year made it easier to raise funds from venture capitalists. The company's revenues for the first nine months of 1999 jumped from $2.2 million to $12.1 million for the same period in 1998

    I find it funny, though, that the vast majority of the commercials were .com related. It seemed all commercials fit into one of three categories:

    • .com/Technology
    • Beer/Soda
    • Cars

    One thing I thought was interesting, were the couple of commercials geared towards women (the Oxygen.com commercial, for example). That seems like wasted money, since the demographics for the SuperBowl viewer, I'd assume, are heavily skewed toward the male gender.

  • Mabey it's just an American thing. But I find the thread of - "and my favorite tv adverts over a five hour period (in decending order) are ...." - just a bit too sad. Some may provide a modicum of entertainment, but is it really - stuff that matters.
  • I got to see it once, when I was going to college as an undergraduate (it was billed as a "reading" of the Christmas Carol). Just Patrick Stewart, a few chairs and a table.

    I got there late, so had to stand in the back - I forgot my glasses, so Stewart was just a generally human-shaped blob up front - and I spent two hours totally spellbound, listening to that man's voice.

    I'm seen or read variations of that story a hundred times - I was just going because of the "celebrity" factor. He stated up front that he was essentially reading the story - he didn't change any of the dialogue. By the time the performance was over, I forgot I was standing up and nearly fell down when I tried to stand up again. It took me a minute or two to "return to Earth".

    Frankly, you've got to have at LEAST surround-sound to get a feeling for the way his voice fills up a room - listening to him on the boob tube is a travesty. And although I couldn't make out his facial features (which were very expressive, based on 3rd-party descriptions), his body movements were VERY dynamic and extremely easy to read.

    Of course, when I saw it, I think it was his 2nd year - he's probably only made it better since then...
  • The budweiser one w/ the horse was pretty incomprehensible.

    Do you mean the Anheuser-Busch commercial? They were Clydesdales, beautiful animals, and the "official" horse of the beer. I thought it was a rather tasteful commercial.
  • The idea here is that unlike cattle, cats are highly individualistic critters who do whatever they feel like at any given time rather than what you want them to do. A popular expression over the years has been "managing programmers is like herding cats".

    A related thought - you see people taking dogs for walks - have you ever seen a cat be taken for a walk?

    - -Josh Turiel
  • by drwiii ( 434 ) on Monday January 31, 2000 @06:08AM (#1320296) Homepage

    EDS Cat Herders (Score:5, Funny)

    7up Exploding Vending Machine (Score:4, Funny)

    computer.com helped daddy learn how to download pictures (Score:4, Funny)

    e*trade "Guy Jumping out Window" (Score:3, Funny)

    e*trade "Money Out the Wazoo" (Score:2, Funny)

    The game (Score:1)

    MicroStrategy (Score:0, Redundant)

    monster.com "The Road Not Taken" (Score:0, Offtopic)

    Microsoft E-Business (Score:-1, Troll)

    Half-time show (Score:-2, Kill me now)

  • Have a nice day!

  • As for the assertion that neither of these teams has helped the local economies, that's clearly absurd.

    It is? Tell me: do you have any numbers to back this up? I ask, because people who have looked at the econmic impact of publicly funded stadiums in particular, or the presence of sports teams in general, have found essentially no evidence of any net benefit. To be sure, there are people who make more money due to the presence of a heavily-subsidized sports franchise, but there are others who do worse, and there are also huge opportunity costs as well.

    And even more than that, getting to a Super Bowl unites a city and makes it exciting to live in (if St. Louis can ever be called that...but that's another story) in important if not economically quantifiable games.

    s/games/ways/?

    But, actually, this is just the problem: the cash that St. Louis just basically gave to the Rams most certainly was economically quantifiable, and the other very pressing needs of St. Louis are also economically quantifiable, so the idea of spending that much cash on something just to "make it exciting to live in" goes way past stupid and borders on the immoral.

  • Whoa... Back that truck up, tough guy...

    You know someone. You refer to them as a hacker. I assume you're using the ESR defintion of "hacker". But then you go on to say that they're reading "C++ for Dummies". Now, granted, not all "hackers" need to know C++... but to read a "For Dummies" book... Egads man.


    -----------

    "You can't shake the Devil's hand and say you're only kidding."

  • This is just a chance for a bunch of bitter folks to sound off. They vast majority of them know as much about the enjoymnet of watching or playing football as your average offensive lineman knows about coding perl and kernel hacking. For a group that decries marginalizing people and touts inclusion and community, it's kinda funny to watch them turn on someone else and get public support. What beasts.
  • Now we see how the Web is sold to the masses... as a bizarre playground full of commerce and investing scams.

    That's not my Internet, and I doubt it's yours, either. After a while I had to walk away from the television.

    Let's all pitch in five bucks so next year Stallman can be on thirty seconds during the Super Bowl, talking about free (as in speech) software.

    In the meantime, f*ck those "dot-coms" and their banal advertising.


    P.S. As a BMX racer and mountain biker, I was bemused by the Mountain Dew ad...

  • A friend sent this to me. The Authentic Pets.com Sock Puppet Used in Super Bowl Ad [amazon.com] is up for grabs. As of the time of this writing is is going for $14,600.00. Now that is a start to re-coop the costs of the commercial.
  • I wonder how many Slashdotters care (or don't) about the superbowl, other than the great ads..

    1 here, now I have to wait another 8 months before I get more football :( BTW, that was one of the best Superbowls in history, played nearly flawlessly. No turnovers, few penalties, a great comeback, and the final score decided by less than a foot. Football is a game of inches, after an entire season and a Cinderella playoff story (with that lateral vs. Buffalo), the most prestigous trophy in American sport comes down to the length of a football.
  • http://www.abqtrib.com/arc/013099_super .htm [abqtrib.com]

    Last year on NBC, 133 million Americans tuned in, and millions more watched in 144 countries around the world. This year, the National Football League expects 800 million world-wide viewers in 180 countries.


    ---
  • by vanguard ( 102038 ) on Sunday January 30, 2000 @07:24PM (#1320366)
    I look forward to the time day that the Internet is no longer an off-beat thing. I heard a quote, "In a few years e-commerce will just be commerce and the letter E will resume it's role as the fifth letter of the alphabet."

    I can't wait.
  • Comment removed based on user account deletion
  • ...to be eaten by a grue."

    Every time I see the commercial for that flick, I can't help but think:
    "Turn on the lamp and then find the torch!"

    *sigh*

  • Yeah, it's even more amusing when the teams that are playing deserve to burn in hell. Both of them stabbed their hometowns in the back less than 5 years ago. They're the worst thing about modern professional sports. They represent the team owners today who bilk cities for millions of dollars in blackmail tax subsidies, do nothing to hepl the local economies, and have no city loyalty, even though they themselves depend on hometown loyalty to fill stadium seats. I hope fans one day will wise up, realize that playing sports is a lot more fun then rooting for a bunch of steroid showboys bought and sold like racehorses.
  • Allright, if you insist: This Article [washtimes.com] in the Washington Times mentions the figures in the 9th, 10th, and 12th paragraphs, reproduced below:

    Nearly 1 billion people watched the game, including 130 million Americans. The Super Bowl was broadcast in 24 languages, including Mandarin Chinese, Bulgarian and Hindi. The game even prompted an informal holiday in Germany, where many arose early to watch the 4 a.m. live broadcast.

    "Lots of Germans have learned that the Super Bowl is the greatest party of the year," said Alexander Roesner, sports coordinator of Germany's SAT 1 network. "The game is a highlight event, especially for the younger people."

    . There were 3,500 journalists covering the Super Bowl, including 476 from 162 international agencies. An estimated 500,000 also monitored the game through www.nfl.com.

Arithmetic is being able to count up to twenty without taking off your shoes. -- Mickey Mouse

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