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The retailer is also being boycotted by a handful of Japanese publishers who disagree with Amazon offering a rewards program to students. The retailer gives students 10% of a book's price as points, which can be used to buy more books. This skirts Japanese fixed-price book laws, so several smaller publishers pulled their books from Amazon in protest. Businesses are out to make money and not friends, but Amazon sure is a lightning rod for conflicts, isn't it?