This is a conversation with Frank Muscarello, CEO and co-founder of MarkiTx
, a company that brokers used and rehabbed IT equipment. We're not talking about an iPhone 3 you might sell on craigslist, but enterprise-level items. Cisco. Oracle. IBM mainframes. Racks full of HP or Dell servers. That kind of thing. In 2013 IDC pegged the value of the used IT equipment market at $70 billion, so this is a substantial business. MarkiTx has three main bullet points: *Know what your gear is worth; *Sell with ease at a fair price; and *Buy reliable, refurbished gear.
Pricing is the big deal, Frank says. With cars you have Cars.com
and Kelley Blue Book
. There are similar pricing services for commercial trucks, construction equipment, and nearly anything else a business or government agency might buy or sell used. For computers? Not so much. Worth Monkey
calls itself "The blue book for used electronics and more," but it only seems to list popular consumer equipment. I tried looking up several popular Dell PowerEdge servers. No joy. An HTC Sensation phone or an Acer Aspire notebook? Sure. With price ranges based on condition, same as Kelley Blue Book does with cars. Now back to the big iron. A New York bank wants to buy new servers. Their old ones are fully depreciated in the tax sense, and their CTO can show stats saying they are going to suffer from decreasing reliability. So they send out for bids on new hardware. Meanwhile, there's a bank in Goa, India, that is building a server farm on a tight budget. If they can buy used servers from the New York bank, rehabbed and with a warranty, for one-third what they'd cost new, they are going to jump on this deal the same way a small earthmoving operation buys used dump trucks a multinational construction company no longer wants.
In February, 2013 Computerworld ran an article titled A new way to sell used IT equipment
about MarkiTx. The main differentiator between MarkiTx and predecessor companies is that this is primarily an information company. It is not eBay, where plenty of commercial IT equipment changes hands, nor is it quite like UK-based Environmental Computer
, which deals in used and scrap computer hardware. It is, rather, the vanguard of computer hardware as a commodity; as something you don't care about as long as it runs the software you need it to run, and you can buy it at a good price -- or more and more, Frank notes -- rent a little bit of its capacity in the form of a cloud service, a direction in which an increasing number of business are moving for their computing needs. Even more fun: Let's say you are (or would like to be) a local or regional computer service company and you want to buy or sell or broker a little used hardware. You could use MarkiTx's price information to set both your buy and sell prices, same as a car dealer uses Kelley Blue Book. We seem to be moving into a whole new era of computer sales and resales. MarkiTx is one company making a splash in this market. But there are others, and there are sure to be even more before long. (Alternate video link